MARTHA A. GUERRA

Chula Vista, CA *****

Home: 619-***-**** l8biwa@r.postjobfree.com Cell: 858-***-****

SUMMARY

Dynamic, results driven professional with 10+ years of achievement and demonstrated success in retail sales, account management, inventory management, leadership, customer service and communication. Proven ability to manage order processes, build strong relationships at all levels, direct and motivate others and make decisions. Exceptional planning, organizational and prioritizing skills that have resulted in achieving sales and shipping goals. Fluent in Spanish and proficient in MS Office (Excel, Word, PowerPoint, Outlook).

PROFESSIONAL EXPERIENCE

ROBANDA INTERNATIONAL, San Diego 2010 – Present

Purchasing Manager

Manage, Source and Purchase raw material and finished goods for 7 different brands in the beauty industry totaling a volume of $5million and manage over 1000 sku’s

• Plan, execute and manage purchasing of raw materials and finished goods & procurement strategies according to schedules and budget

• Analyze self created MRP report and execute the purchase order process to ensure on time delivery and limit out of stocks

• Manage inventory levels for 4 different warehouse locations

• Develop and Implement corrective measures aimed at improving supplier performance in lead time, quality and communication

• Analyze and monitor sales trends in order to recommend future launches, purchases, and discontinued list

• Coordinate transportation and import shipments from Asia, Europe, other Intl markets in conjunction with broker to deliver to warehouses in US

• Maintain inventory, item codes, and prices in MAS 90 system

• Assist in R&D of new products, oversee projects from inception to final receipt of complete product

• Lead the implementation of pallet tagging and better organization of inventory in warehouse

• Work closely with sales, product development, and operations for ontime delivery and shipping of customer orders

COOKIE LEE JEWELRY & ARBONNE INTERNATIONAL, Chula Vista, CA 2001 – Present

Direct Sales

Recruit, lead, coach women on building a successful business, educate on health and wellness products and train on makeup application techniques and fashion jewelry trends. Participate in monthly trainings while helping others realize their potential and accomplish goals while feeling and looking their best.

ESTEE LAUDER COMPANIES, New York, NY 2007 – 2009

Sales and Education Executive (Territory Manager), SD & LV 2008 - 2009

Managed 15 stores with a total sales volume of $3.3M, supervised 2 account coordinators and 10 freelance artists, built strong relationships at all retail levels and provided excellent customer service to negotiate maximum support that resulted in achieving sales goals.

• Created and managed annual sales plans for the region that were in alignment of company objectives and projections.

• Developed a Special Events calendar and educated sales staff on merchandising directives and product knowledge to achieve sales goals.

• Sold company programs to store management and received support for execution of company sales and marketing and event calendars.

• Worked closely with store buyers to ensure optimal inventory levels in key items and seasonal launches

• Recruited, trained, motivated, and developed a total of 40+ analysts to ensure maximum coverage and optimum sales at each location.

Regional Assistant 2007-2008

Supported 10 field reps, regional sales manager, and liaison between corporate office, field reps and retail accounts.

• Created and analyzed sales reports to assist field reps with market opportunities.

• Managed regional budgets to ensure companies financial goals were being met.

• Created and maintained promotional and special events calendars to assist the field in maintaining their sales goals and objectives.

• Maintained and recorded sales results for all regional events for future season planning.

• Coordinated regional meetings and conference calls to present seasonal products and maintain open lines of communication between sales manager and the field.

• Assisted local market AE with in-store events

Inventory Buyer/Planner 2007 - 2008

Maintained productive inventory assortments and levels for 108 stores, managed the timeflow of all saleable and non-saleable products, order processing and replenishment, managed stock and sales plans for assigned accounts and allocated new product launches.

• Achieved shipping plan of $57M through negotiating additional dollars by working with Buyer and Planner on sales and stock plans and maintaining an on-going communication to review inventory levels and receipt flow.

• Assisted retail buyers in developing and executing product assortments for seasonal and replenishment items by store level.

• Identified and corrected stock issues at store level by working with stores and conducting store visits in local market.

• Maintained promotional calendar to ensure appropriate timing of all orders therefore reducing shipping costs.

• Communicated extensively with field executives and store management on product availability, store promotions, launch performance and timing of shipments and provided excellent customer service.

• Traveled to local markets to implement training programs and assist in educating store personnel on product knowledge & company objectives and merchandising strategies

MCMILLIN MORTGAGE, Bonita, CA 2004 – 2007

New Homes Loan Officer

Originated loan applications and managed a pipeline of 10 – 18 homes in a month for a total volume of over $5M in a year.

• Earned President Award for Excellent Customer Service resulting in gross commissions of $250 - $300K in March 2007.

• Earned Silver President Award for Excellent Customer service resulting in gross commissions of $301 - $450K in March 2006.

FAIRN AND SWANSON (Baja Duty Free), SY, CA 2001 – 2004

Retail Buyer -

Purchased fragrances, cosmetics, leather goods, accessories and confections for 6 retail locations, coached and mentored an assistant buyer, and assisted in the opening of 3 additional locations to increase presence of company in the travel retail industry and be a viable competitor.

• Managed inventory levels by store to ensure optimal turnover of all products, initiated in-store transfers and placed orders from vendors

• Built strong relationships with domestic and international vendors to be able to better negotiate pricing and timely delivery of products.

• Developed and executed new product categories and refined existing assortment that resulted in an increase in annual sales.

• Assisted with the implementation of programs and incentives for store personnel to retain and reduce employee turnover.

• Designed new store floor layout based on vendor plan-o-grams to provide consistency in all retail locations.

• Sourced new vendors through online search and tradeshows to have products that were in line with market trends and consumer needs and maintained existing vendor base.

• Traveled to Baja’s stores as well as competition to ensure visual presentation, current market trends, and sales trainings.

• Assisted in the Creation and implemention of training programs for store personnel on merchandising strategies, product knowledge, and company objectives

• Maintained product information in systems and oversaw data entry: entering PO’s, tracking PO’s, tracking receipts, and maintaining inventory levels

TAYLORMADE-ADIDAS GOLF, Carlsbad, CA 1999 – 2001

Softgoods Buyer

Sourced and purchased golf bags, hats, gloves, shirts, and all accessories related to the golf game for an overall volume of $10M, coached and developed 2 assistant buyers, built strong relationships internally and with vendors, and traveled to Asia to ensure execution of high quality products

• Assisted marketing department with developing product assortment and pricing strategies.

• Oversaw the development of prototypes and samples to help marketing meet their deadlines and timelines of product availability with Asia factoires.

• Negotiated best pricing in new developments with Asian factories to stay competitively priced at retail level.

• Owned responsibility of data entry, tracking PO’s, working with transportation to ensure timely delivery of products

• Coordinated shipments into the US from Asian factories in conjunction with transportation team

EDUCATION

BS, Business Administration, Marketing Management Option, Cal State University, Hayward, CA

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