Kashif Khan

*** ***** ***, ***. *, Oakville, ON, L6K 2X5, Cell: 647-***-****, ki43hg@r.postjobfree.com

Professional Profile

A qualified and committed international marketing professional with MBA degree and rich international business development and marketing experience.

Career Objective

Seeking a challenging position where my international business development and marketing experience can be effectively utilized by adding high value to the international business operations.

Employment History

Sales and Marketing Associate January 2012 - date

Herbion Inc, Mississauga, ON.

• Visiting hospitals, clinics pharmacies to make product presentations to doctors and pharmacists.

• Organizing conferences for doctors and other medical staff.

• Building and maintaining positive working relationships with medical staff and supporting administrative staff.

• Managing budgets and achieving sales targets.

• Planning work schedules and weekly and monthly timetables.

• Keeping up with the latest clinical data supplied by the company and interpreting, presenting and discussing this data with health professionals during presentations.

• Monitoring competitor activity and competitors' products.

International Brand and Marketing Manager May 2008 to October 2011

PharmEvo Limited, Karachi, Pakistan

• Successfully developed and maintained pharma business with a portfolio of products in the international markets encompassing Uzbekistan, Sri Lanka, Myanmar, Cambodia, Philippines, Vietnam, Malaysia, Thailand, Yemen, Kenya, Nigeria, Tanzania, Sudan, Uganda, Afghanistan and Guatemala.

• Extensively conducted primary and secondary market research and prepared strong business feasibility before entering a new country with a product portfolio.

• Successfully identified new international partners and negotiated contracts for import, marketing and distribution in various countries.

• Developed country-wise sales forecasting, budgeting, marketing plans, action plans, tactical plans, and monitored the each market’s performance on weekly basis.

• Maintained active involvement with international partners for effective marketing activities, conferences, events, seminars, and exhibitions etc.

• Ensured timely receipt of reports from different locations on prescribed formats and schedules.

• Ensured maintenance of optimal stock levels, timely receipt of orders and their dispatches to all countries.

• Maintained strong liaison with the international partners for launching of new products as well as enhancement in the sales of existing products.

• Ensured sending timely replies to all queries received from different international markets.

• Maintained close coordination with Production, Finance, Warehousing and Supply Chain Departments for accelerated facilitation of the overall international operations.

• Gathered market intelligence data regarding competitor activities, promotions, offerings etc. and timely developed counter strategies as well as new products for wresting the market share.

• Involved in extensive international traveling to the existing and new markets.

Marketing Manager May 2006 to April 2008

KCI Pharma, Karachi, Pakistan

• Responsible for the sales and marketing activities.

• Responsible for the strategic planning and achievement of quarterly / yearly objectives.

• Devised strategies to turnaround the sales, marketing, supply-chain, and distribution operations.

• Development and execution of product-wise promotional plans, aggressive marketing strategies and

action plans for the achievement of qualitative and quantitative objectives.

• Strictly monitored target achievements on weekly basis and maintaining a constant follow-up with the

field force.

• Conducted field visits and working with the team members to provide them on-job training and

development.

• Imparted selling skills and product trainings to the field force on time to time basis.

• Participated in doctor camping activities, seminars and conferences in order to enhance corporate

image.

International Brand and Business Manager February 2003 to April 2006

Herbion (Pvt.) Limited, Karachi, Pakistan

• Handled the marketing unit carrying rich product-portfolio of dietary supplements / natural medicines including cough syrups, anti-flu medicines, liver supportive medicines, reproductive care products, anti diarrheal, CNS products, pediatric-care and skin-care range in Pakistan, Russian Federation, Kazakhstan, Kyrghstan, Uzbekistan, Ukraine, Belarus, Tajikistan, Azerbaijan, Turkmenistan, Georgia, Moldova, Armenia, Latvia, Lithuania & Sri Lanka.

• Coordinated in the development of new products for different markets while keeping in view the specific market needs.

• Conducted various analysis and consumer surveys for devising successful marketing strategies based on the consumer demand-pattern.

• Incorporated market research data into upcoming launches and marketing plans.

• Launched different products for effective distribution, promotion and marketing in different countries time to time.

• Followed an aggressive marketing strategy for product and corporate-image development.

• Coordinated in development of corporate website.

• Simultaneously managed multiple projects including launch feasibility of baby-care products in the Central Asian markets.

• Maintained high-level of coordination in overseas markets with importers, distributors, pharmacists, doctors and consumers for the enhancement of business.

• Successfully maintained optimal inventory levels at all locations in order to avoid excesses or shortages.

• Designed and implemented sales incentive structure for international field staff under my sphere.

• Effectively managed shipments and logistics by air, sea and surface routes.

Brand Manager August 2001 to January 2003

Tabros Pharma, Karachi, Pakistan

• Responsibilities include strategic planning and launching of new products.

• Preparation of launch plans, promotional campaigns, educational material, POS material, launch manuals, conducting launch trainings etc.

• Also responsible for portfolio management, budgeting, forecasting, sales promotion, setting targets, devising strategies and tactical plans.

• Management of products within my sphere and using tools like sales promotion, advertising, personal selling, word-of-mouth publicity to achieve the quantitative and qualitative targets.

• Field-force target allocation, sales analysis and regular follow-up for achievement.

• Arrangement of camps at different clinics and hospitals.

• Conducted different sales trainings for the field-force.

• Visiting the opinion leaders in order to develop professional relationship.

Education

1998-99 Southeastern University London, UK

Master in Business Administration*

1995-97 Greenwich University Karachi, Pakistan

Pre-MBA Program (Bachelors of Business Administration)

1991-93 University of Karachi Karachi, Pakistan

Bachelor of Commerce

*MBA equivalence also accredited by “WES Canadian Foreign Credentials Evaluation Office”

Relevant Trainings & Developments

• 3-day International Brand Marketing Management Training Mar. 2011

• 2-day Area Planning Management Nov. 2010

• 2-day International Business Development Workshop July 2010

• 2-day Building Great Global Brands Training May 2010

• 1-day Local Brands with Global Vision Sep. 2009

• 1-day Marketing Research and Results Derivation June 2008

• 2-day Multicultural Brand Management Feb. 2007

• 1-day Int’l Stock Control and Shipment Planning Jan. 2006

• 1-day Workshop on Business Communication Mar. 2005

• 3-day Int’l Product Management Jan. 2005

• 1-day Leadership and Motivation Training Apr. 2004

• 1-day Time Management Workshop June 2003

• 1-day Budgeting and Forecasting Models Dec. 2002

Computer Skills

• MS Word

• MS Excel

• Power Point

• Outlook Express

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