Robin M. Davis

**** **** ** • Bon Air, Virginia *3235 • 804-***-**** • k8g8a4@r.postjobfree.com

MARKETING & ACCOUNT EXECUTIVE

Over 20 years’ experience in marketing and sales. most recently for the Virginia Department of Veterans Services newest, nonprofit, long term care and short term rehab facility designed specifically for Virginia’s veterans. Highly competitive, passionate, persuasive and articulate, able to achieve results. Experienced in marketing, public relations, partnership building and product management.

Demonstrated success record in:

Branding, managing and positioning product lines.

Distilling value, overcoming objections and securing hard to close deals.

Experienced with direct sales strategies

Designing creative product marketing campaigns.

Motivating staff to peak performance levels.

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CORE COMPETENCIES

• Ad Management • Multi-media Marketing • Account Development

• Market Research • Competitive/Strategic Planning • Budgeting/ Forecasting

• Prospecting/ Client Cultivation • Direct Mail Marketing

PROFESSIONAL EXPERIENCE

Virginia Department of Veterans Services

Sitter & Barfoot Veterans Care Center 2007 – Present

Director of Marketing and Admissions

• Chosen to implement opening and running of Veterans 160 bed long term care facility

• Created multi-media marketing via television, written and social media

• Generate maintaining census through networking relationships built with hospitals, case managers, social workers

• Work closely with veteran specific agencies to identify their needs and challenges and provide solutions within the SBVCC facility

• Research data and competitive shop competition to insure sales plans are effective and strategic.

• Utilized strong ability to sell marketing ideas, strategies and tactics to help increase market share, and generate new business for Department of Veterans Services.

HCR ManorCare-Stratford Hall 2005 – 2007

Director of Marketing & Admissions

• Maintained a census of 254 in long term care and assisted living facility

• Led a staff of 5-6, including admissions coordinators, account coordinators and billing.

• Represented agency to perspective clients; developed new accounts; reactivated dormant client relations, deepened and broadened long term relationships.

• Managed all advertising

A Place For Mom 2004- 2005

Account Director

• Worked remotely from home assisting families with finding placement for their loved one in an assisted living or skilled nursing facility.

• Managed accounts with assisted living facilities across the United States

• Recruited new facilities, deepened and broadened long term relationships, established new area of business for the company by bringing on independent care communities

• Maintained business web site

Other:

Founder of Richmond Autism Integration Network (R.A.I.N.)

A non-profit (501c3 pending) founded in August 2011. The mission of Richmond Autism Integration Network is to enhance the social and spiritual health of individuals with Autism through creative social and recreational outlets specifically designed to help lay the foundation for building relationships as well as offer support to faith based communities through educational programs for their staff and congregation.

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