Sales Manager

JAMES A. REESE

**** ********* ****** 562-***-**** T

Brea, CA 92821

Email ********@***.*** 714-***-**** C

SENIOR SALES MANAGEMENT

Comprehensive Business Knowledge Results Oriented Leader

QUALIFICATION HIGHLIGHTS

• Innovative professional with 20+ years of progressive sales management and marketing expertise.

• Cross-functional experience in processing, production and distribution as it relates to sales and marketing.

• Highly skilled in profit and loss management, pricing strategies, new product development, purchasing and vendor relations, customer service, sales training and staffing.

• Strategic plan to increase new and existing sales based on volume and margin concepts.

• Broker and Distributor network management and Senior Management presentation skills.

• Southern California Branch Manager with profit and loss responsibility.

• Regional Sales Manager in 11 Western United States.

• Managed 65 person sales force of retail, foodservice and institutional sales supervisors, sales representatives and sales merchandisers.

PROFESSIONAL EXPERIENCE

REE-FAM, INC. – Consumer Products Distribution 1994 – 2009

(A $20 million entrepreneurial sales, marketing and distribution company.)

Director of Business Development

Selected Results

• Start-up from $0 sales to $10 million sales in 6 years.

• Developed a powerful blend of public and private sector customers with a closely monitored volume and margin mix.

• Opened export sales channels into the Pacific Rim.

• Increased product lines from 5 to over 200.

HIDDEN VILLA RANCH – Wholesale Food Distribution

(A $350 million global wholesale food distribution corporation.)

Senior Sales Management

Selected Results

• Directed the development, implementation, and execution of all sales activities.

• Reduced sales expense 35% through reorganization of sales, customer service and distribution channels.

• Improved sales and profitability through developing a broker and distributor network.

• Introduced volume-based government contracting that realized a 25% cost reduction annualized.

ADOHR FARMS – Dairy Foods Processor

(A 350 million dairy division of The Southland Corporation.)

Division Sales Manager

Selected Results

• Increased sales 30% by diversifying retail channels to a more balanced foodservice and institutional mix through creative sales and marketing.

• Restructured, expanded and managed distributor and broker networks nationally and internationally.

• Negotiated licensing agreements with Nestle and Kerns.

• Increased profit margins by reorganizing ordering, loading, and distribution systems.

Santee/Knudsen/Foremost/Challenge – Dairy/Deli Foods

(Survived two mergers, one bankruptcy and a start-up.)

Branch/Regional Sales Manager

Selected Results

• Established an ongoing interactive sales training program.

• Experience in closing and consolidating branch operations.

• Increased market share, sales and profitability through private label alliances.

• Introduced innovative promotional and advertising concepts tied to sales incentives.

EDUCATION

Business Administration

California State University – Long Beach

Numerous Seminars, Workshops, and Conferences

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