JACK BUSH

*** *. *** ********

Idalou, Texas ****9

806-***-****

javduj@r.postjobfree.com

RESUME EXPERIENCE

EXECUTIVE PROFILE

Advertising creative executive with more than 25 years experience managing an ad agency as well managing creative departments or leading a creative teams within an advertising and marketing agency.

Proven ability to understand clients’ strategic goals, brand, customers (both internal and external) and operational structure; analyze the creative team, environment, processes, technologies, etc, to determine areas of opportunity; build and direct a creative functions aligned with and in support of client (and agency’s) goals.

Recognized contributor to the strategic and creative development of clients’ marketing and branding efforts by completing creative projects and guiding the development of projects executed by those on the creative team.

Unwavering commitment for ensuring project deadlines are kept, that two-way communication between customers and the creative team is both timely and open, and that presentations are professional engaging, persuasive, and supported by sound rationale.

Experienced manager capable of directing the activities and professional development of creative team members, including conducting staff reviews, taking corrective actions, mentoring of individuals and recommending promotions.

Solid understanding of advertising and marketing principles, especially as it relates to broadcast production and direction, print advertising, direct response/lead generation; a thorough understanding of marketing communications strategies and tactics, including digital /interactive technologies.

Excellent written and verbal communication skills; highly developed presentation and persuasion skills; solid negotiation skills.

Directed integrated advertising campaigns, worked closely with online marketing and social media experts.

Award-winning creative and marketing professional having worked with a variety of clients in the areas of financial, health care, retail, agricultural, restaurant, tourism and political campaigns. Experience matters.

Strong, award-winning broadcast direction and production skills

PROFESSIONAL EXPERIENCE

PRINCIPAL/CREATIVE DIRECTOR

CLOUT & SAVVY (Lubbock, TX) www.cloutandsavvy.com

FEBRUARY 2010 – PRESENT

Responsible for all creative aspects of all advertising campaigns handled by the agency. Direct concept development, art direction, copywriting and final production. Have bottom-line responsibility for the agency as well as budget oversight for clients. We also specialize as a political campaign consultancy.

Develop creative concepts and copy

Conduct market analysis including demographics and buying behaviors, conduct market analysis, customer analytics, customer acquisition strategies, and create cross-sell/up-sell and retention campaigns

Search Engine Optimization and Search Engine Marketing project management

Plan and implement direct marketing campaigns and initiatives that utilize direct mail, email and Personal URL’s (PURL’s which drive people to a personal web site established for them to interact with client offers, products or services)

Produce and direct television and radio commercials

Coordinate and perform marketing research projects and focus groups

Lead the new business development

DIRECTOR OF MARKETING & CREATIVE SERVICES

THE DECOR GROUP (Lubbock,TX)

JUNE 2008 - FEBRUARY 2010

Oversaw and directed all phases of marketing and creative for two franchising concepts: Christmas Decor and Night Time Decor with more than 250 franchises in the United States and Canada.

My responsibilities included:

Market planning and market analysis for each franchise

Market segmentation work from the household level and converted raw data into accurate, actionable information

Advertising, creative and copy direction for direct marketing campaigns

Public Relation efforts

Web and SEO efforts

Various research projects

Media planning and buying

Working with individual franchisees to grow market share as well as branding efforts

DIRECTOR CLIENT SERVICES

Randy Christian & Partners (Lubbock, TX)

SEPTEMBER 2007 - SEPTEMBER 2008

Led Creative Juice! as Managing principal and Creative Director: Creative Juice! merged with another ad agency 2008. I left this ad agency in June of 2008

Led the client service team

Served as an Account Executive for a variety of clients

Developed and wrote marketing plans and ads for a variety of marketing and advertising campaigns as well as direct marketing initiatives

Produced and directed television and radio commercials

Conducted marketing research and analysis projects

Assisted in new business development

PRINCIPAL/CREATIVE DIRECTOR

CREATIVE JUICE! (Lubbock, TX)

JANUARY 2000 - SEPTEMBER 2008

Led Creative Juice! as Managing principal and Creative Director: Creative Juice! merged with another ad agency 2008. I left this ad agency in June of 2008

Developed and wrote marketing plans and ads for a variety of marketing and advertising campaigns as well as direct marketing initiatives

Produced and directed television and radio commercials

Conducted marketing research and analysis projects

Led the new business development

CREATIVE DIRECTOR, VICE PRESIDENT, MANAGEMENT TEAM

the price communications group (Lubbock, TX)

SEPTEMBER 1991 – JANUARY 2000

Wrote copy for all types of advertising and marketing programs

Produced and directed television and radio commercials

Conducted and oversaw marketing research projects

Developed and wrote marketing plans

Developed and placed media of all types

Instrumental in new business development

Led new business pitch team

AWARDS and SERVICE

National Telly Awards

National, Regional and Local Addy Awards

Tops Awards (Dallas)

National Silver Microphone Awards

Best of Show Broadcast five times in Lubbock

Served as President Lubbock Advertising Federation and LAF Board Member

Served as Board Member of the Southwest Advertising Agency Association

Mayor and CITY COUNCILMAN for the City of Idalou, Texas

February 2000 - May 2005: City Councilman

May 2005 - 2011: Mayor

Served three terms as Mayor of Idalou, Texas

Served on the statewide Legislative Policy Committee on Municipal Revenue and Finance

Served on the statewide Small Cities Advisory Council

Key Accomplishments for the City of Idalou in 2010:

Improved cash position with cash reserve over $1,000,000 (up from $80,000 in 2005)

Improved assets of the City of Idalou which exceeded liabilities at the end of September 2010 by $3,130,820 (net assets) -- a 5.2% increase over the previous year

Received A+ Bond Rating for our financial standing from Standard and Poor’s. This rating resulted in an interest rate 3.825% which will translate into savings of $347,900 in the selling of our 2010 Certificates of Obligation to finance major capital improvements

Received Gold Circle Award in State Comptroller’s Texas Transparency Program my last two years as Mayor

Launched City’s Website

Reopened the Idalou Community Library, established new summer reading programs, acquired new computers

Education: Southern Methodist University, Dallas, Texas

References:

DeAnn Salsky: Former business partner – 806-***-****

javduj@r.postjobfree.com

Troy Stegemoeller: President, Vista Bank Idalou – 806-***-****

javduj@r.postjobfree.com

Mike Stevens: Owner/Partner, Action Printing – 806-***-****

javduj@r.postjobfree.com

Gwen Stafford: Covenant Health System, Vice President; former client

O: 806-***-**** / M: 806-***-****

David Dale: Owner, Digital Base Productions – 806-***-****

javduj@r.postjobfree.com

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