Sang Kim

j6otuk@r.postjobfree.com

Twitter.com/SangtheWebGuy

Director of Online Marketing

Results-driven online marketing professional with 14 years of experience in software / IT industry.

Expert in developing online marketing strategies, building seamless web site experience and optimizing conversion funnel through AB testing.

Unique blend of marketing leadership and solid understanding of web technologies & analytics.

Proven cross-functional leadership to drive high-impact online marketing programs.

Skills

Demand Generation

Display Advertising

Site Conversion Optimization

Web Site Redesign

Landing Page Optimization

Program Management

Project Management Search Engine Marketing (SEO / PPC)

AB Testing / Multivariate Testing

Product Launch

Vendor / Agency Management

Web Analytics

Social Marketing

Budget Management

Professional Experience

REPLICON, San Mateo, CA – Market leader in time & expense management software (SaaS / Cloud)

Director of Online Marketing, 11/2010 to Present

• Leading online marketing team to generate demand through online advertising and improve website conversion.

• Launched company’s biggest online advertising campaign. Drove execution of end-to-end experience including email creatives, banner ads, and landing pages. Built email nurturing program using Eloqua. Resulted in growing lead volume by 50%.

• Established web testing & creative review processes to optimize site conversion and marketing program performance. Winning PPC ad copy test resulted in improving CTR by 46%, conversion rate by 177%, and lowering cost per conversion by 67%.

• Drove SEO recovery strategies for top priority keyword. Improved ranking from 50+ to 8th in 2 month.

• Revamped Google Analytics for all web properties at Replicon. Company now able to do advanced segmentation of traffic and funnel analysis.

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MARKETING CONSULTING PROJECTS, 11/2009 to 11/2010

INTUIT, Menlo Park, CA – Maker of TurboTax, QuickBooks and Quicken

Marketing Operations Consultant

• Managed product launches for Small Business Group. Drove long term improvements in critical go-to-market processes.

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SEAGATE TECHNOLOGY, Sunnyvale, CA – Worldwide leader of hard drives and storage solutions

Online Marketing Consultant – Seagate.com

• Developed multi-year SEO strategy and established success metrics for Seagate.com, achieved buy-in from senior leadership. Educated key stakeholders on SEO and empowered partners including product management, marketing, PR and IT SEO by providing practical guides.

• Led keyword research sessions with cross-functional teams and recommended target keyword list, served as critical input for site-wide SEO effort.

• Successfully launched multi-national display advertising campaigns, achieved 24% sales lift.

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INTUIT, Mountain View, CA – Maker of TurboTax, QuickBooks and Quicken

Online Marketing Manager – Quicken.com, 7/2004 to 8/2009

Web Developer, 4/2002 to 6/2004

• Led launch of Quicken Online on Quicken.com – Quicken’s first SaaS / subscription offering. Consulted core marketing team on new strategic direction and translated it into actionable online marketing requirements. Developed and implemented cross-functional end-to-end usability testing plan that helped identify and address critical gaps in end-to-end customer experience. Delivered on-time launch with tight timeline and resources. Performed multivariate / AB testing resulting in 20% lift in click-thru-rate (CTR). Established key performance metrics and enhanced subscription flow.

• Key program management experience: Customer retention program for Quicken.com. Launched Quicken’s first affiliate program, Quicken trial program, Quicken education program, Quicken ambassador program, Quicken desktop product launches.

• Led RFP process with cross-functional teams to select vendors for retail partner performance improvement program. Launched retail program by partnering with SellPoint, WebCollage and internal IT team. Achieved 4% sales lift with find retailer solution and 5% conversion rate lift with syndicated content solution. Consulted other major business units adopting the program.

• Entirely redesigned and re-branded Quicken.com: Led multiple agencies to build entirely re-branded Quicken.com reflecting new strategic direction, resulted in over 20% overall site conversion lift.

• Led Quicken.com migration to ATG as a liaison between business unit and technical teams: Reflecting the new strategic direction of Quicken.com becoming marketing focused site, redesigned and moved Quicken.com to ATG platform, resulting in providing business with e-Commerce capability and AB testing capability.

• Web developer for high-traffic e-Commerce web sites selling Intuit’s core product lines: Quicken, TurboTax, and QuickBooks. Supported a number of successful product launches and direct marketing campaigns, accounting for revenues ranging from 10% to 50% for business units.

• Participated in corporate-wide web campaign process improvement initiatives to help define requirements and reduce cycle time for product launches and direct marketing campaigns representing $200 million.

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ASERA, Belmont, CA – e-Commerce solution provider

Business Analyst, 6/2001 to 12/2001

• Developed Web Services and Asera sell-side applications including Catalog Search, Order Entry and Order Status. Created workshop materials for functional requirement gathering, used as company-wide methodology.

• Set up project management procedures and guidelines for largest project at Asera. Resolved critical technical problems and led enhancement projects for smooth operation of Asera internal time tracking system.

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INVENTA TECHNOLOGIES, Redwood Shores, CA – Internet consulting agency

Technology Consultant, 9/1999 to 5/2001

• Developed and launched web modules for online insurance service company to personalize site contents using ATG platform. Presented personalization features to client executive for validating software selection. Resulted in client’s additional $2 million commitment.

• Involved in full lifecycle of web product development to implement online self-support system serving global customers for Cadence Design Systems. Gathered functional requirements through workshops and interviews with key stakeholders.

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COMPUTER SCIENCES CORP. (CSC), San Bruno, CA – IT consulting and systems integration

Associate Consultant, 3/1998 to 9/1999

• Played different roles in solving enterprise IT problems (e.g., Y2K, systems integration) including large program management office, technical/business analyst, and web programmer.

Technology & Tools

Marketing Tools: Google AdWords, Salesforce, Eloqua

Web Testing & Analytics:

e-Commerce & Content Management:

Omniture SiteCatalyst, Omniture Test & Target, Google Analytics, Google Website Optimizer, Business Objects, ForeSee Results, ClickTracks

ATG, Interwoven TeamSite

Software: MS Office Suite (Word, Excel, PowerPoint), QuickBase

Education

UNIVERSITY OF CALIFORNIA, Berkeley, CA

Bachelor of Science

Major: Industrial Engineering and Operations Research (IEOR)

First Place Winning Graduation Project

Conversant in Korean and Japanese

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