Digital Marketing Analyst

MICHAEL G. FITZPATRICK

914-***-**** ********************@*****.***

TECHNICAL SKILLS: Hitbox, Omniture SiteCatalyst, Omniture Genesis, Google Analytics, AdTech, Affinium, Unica, BRIO, Teradata, and Clarify.

PROFESSIONAL EXPERIENCE

AuditionBooth – New York, NY June 2010 – February 2011

Digital Marketing Analyst

• Responsible for all website reporting/analytics and making recommendations based on the data.

• Responsible for all advertising displayed on the website via the AdTech ad server.

• Responsible for tracking and analyzing all digital marketing and advertising activities – click-through rates, conversion rates, cost-per-click, and cost per acquisition.

• Created daily, weekly and monthly reports for distribution to top-level management along with insights and analysis.

• Responsible for the implementation of Omniture SiteCatalyst.

• Experienced in project management around the implementation of Omniture SiteCatalyst, Omniture Genesis, ExactTarget and AdTech.

Bleacher Report, The Tour Report, various other online and print publications

Freelance Writer February 2008 - Present

• Wrote a book review for New York Times Best Selling Author John Feinstein.

• Created The Tour Report website (www.thetourreport.com).

• Covered the Travelers Championship (PGA Tour event) on-site with press credentials in 2009 & 2010.

• Covered The Barclays (PGA Tour event) on-site with press credentials in 2009 & 2010.

• Links to my articles have appeared on CBSSports.com, FOXSports.com, USAtoday.com, latimes.com, nypost.com, askmen.com and Yahoo! News (sports.yahoo.com).

Murphy & Co. – Greenwich, CT December 2007-April 2009 Internet Marketing Analyst

• Responsible for consulting on conversions and creating tracking tags for internet marketing campaigns (Email, Banner Ad, Paid Search).

• Responsible for providing detailed qualitative and quantitative analysis on campaigns and general website traffic through the use of Hitbox and Omniture SiteCatalyst.

• Experienced in project management for webpage creation and conducted analysis on numerous social media campaigns.

• Worked primarily with the following clients: Accenture; Accenture Careers Group.

• Key accomplishments include: increased traffic to Accenture Asia’s job search tool by 27% in one month; increased traffic to Accenture Finland’s job search tool by more than 22% in one month; and increased traffic to Accenture Australia’s job search tool by 15% in one month.

Vodafone Ireland – Dublin, Ireland January 2005-October 2006

Marketing Campaign Executive

• Responsible for conducting detailed analysis of direct marketing campaigns which I presented to marketing management.

• Experienced in compiling contact lists through the use of Unica Affinium.

• Contact lists ranged from several hundred to tens of thousands of customers.

• Responsible for the execution and analysis of direct marketing campaigns including the launch of many 3G content services, broadband Internet services and Mobile Television.

• Conducted return on investment (ROI) analysis on direct marketing campaigns.

TSE Sports & Entertainment - New York, NY May 2002 – April 2003

Marketing Executive

• Organized market research information and prepared demographic profiles for corporate sponsorships of major sporting and entertainment events.

• Was part of a small team responsible for various TSE accounts.

• Planned and organized major corporate events.

EDUCATION

Griffith College, Dublin, Ireland

M.B.A., International Business, Fall 2006;

Iona College, Hagan School of Business, New Rochelle, NY

B.A., Management, Summer 2003

-Member of Men’s Varsity Baseball Team

PERSONAL INTERESTS: Sports writing, Reading, Snowmobiling, Avid Golfer.

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