LAUREN M. ROSS

*** ***** ***** *****, ***********, PA 15146

ikq3n5@r.postjobfree.com

412-***-****

EDUCATION Point Park University, Pittsburgh, PA

Master of Arts, Journalism and Mass Communications, December 2007

University of Pittsburgh, Pittsburgh, PA

Bachelor of Arts, English Writing/Journalism Concentration, August 2004

WORK Media Planner/Buyer, Jan. 2010 – present

EXPERIENCE Caps Lock Communications, Pittsburgh, PA

* Responsible for managing advertisement requests by reviewing media proposals, negotiating pricing, and arranging the purchase and placement of ads with vendors

* Research media outlets in order to prepare recommendations for clients

* Produce media buy summaries to review with each client

* Facilitate trafficking with vendors to make sure spots run correctly

* Post analysis reporting to track progress of media buy

* Analyze and reconcile media invoicing on a monthly basis

Assistant Media Planner/Buyer, Nov. 2008 – Dec. 2009

Mullen Advertising, Pittsburgh, PA

* Negotiated pricing and placement for print, online and outdoor advertising

* Collected data, calculated spending and completed competitive spending reports

* Investigated billing discrepancies and collaborated with representatives to make necessary adjustments

Media Assistant, Sept. 2007 – Nov. 2008

Chemistry (formerly GBL/Spaceboy), Pittsburgh, PA

* Purchased media space/time in various mediums around the Pittsburgh region

* Conducted research using Scarbourgh and Media Audit

* Communicated with clients regarding ad placement details, ad planning and overall campaign goals

* Planned print campaigns reaching target audience in the most efficient and cost effective way

National Sales Coordinator, Mar. 2007 – Sept. 2007

Sinclair Broadcast Group, Inc. (WPGH-TV and WPMY-TV), Pittsburgh, PA

* Acted as a liaison between national sales managers and sales rep firms

* Placed and maintained station order comments in all areas of business

* Closely interacted with Accounting when dealing with advertisers, agencies, and station order contracts

Advertising Sales Assistant, Nov. 2005 – Mar. 2007

Trib Total Media, Turtle Creek, PA

* Interacted with managers and clients on a regular basis regarding weekly ads

* Compiled various sales and marketing reports and presentations

* Verified and placed display ad space reservations for the classified pages

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