***** ****** ******, ****** *****, CA 92840
MOBILE: 714-***-****, EMAIL: email@example.com
With multiple branding, product development and marketing success, I am a candidate that knows traditional brand marketing, direct marketing and digital marketing, and understands how each supports cross-channel utilization, enhances advertising and direct response campaigns, drives website traffic, generating leads and sales.
NUTRAVITA LABORATORIES. SANTA ANA, CA 2008 - 2009
Director of Marketing & Sales-DRTV, Digital, Social Networking
Manage the direct response marketing and sales applications for a joint health supplement including:
• Brand management, customer acquisition and loyalty marketing management.
• Manage the development of television production, media, for long form and short form DRTV infomercial. Manage media buying and agencies.
• Manage lead generation and direct mail programs.
• Manage CPA, CPC, CPO metrics are within targeted thresholds.
• Developed and viral marketing strategy, managed Social Marketing brand applications, including Twitter, Facebook, You Tube, Second Life and tie revenue generating programs to optimize marketing tests and generated new leads.
• Manage the E Commerce and Web development; continuous testing to optimize conversion and revenue contribution.
• Managed Keyword and Search Engine Marketing program to enhance results for key search terms, lower cost per leads and generate incremental revenue. Managed PPC program to generated new leads within targeted thresholds.
• Developed and implemented A/B web creative tests to optimize messaging and offers that increased conversion.
• Responsible for all Public Relations / Media Relations
• Customer service, telemarketing and fulfillment management. Optimize telemarketing scripts to improve conversion; manage fulfillment and continued optimization of best practices to reduce costs.
• Manage all Vendors including contract negotiation, call centers, fulfillment, telemarketing, web / e commerce companies, DRTV production companies. Ensure projects are within budget and delivered according to schedule.
• Management of backend reporting analytics, including media, web analytics.
• Insured scripted and web claims were compliant with FDA and FTC regulations.
GUTHY-RENKER, INC. SANTA MONICA, CA 2006-2008
Director of Marketing – Campaign Management, DRTV, Digital Marketing, Web Applications
• Brand management through traditional direct response disciplines including acquisition and retention; maximize revenues through developing of continuous testing in DRTV formats, customer service scripting, web, direct mail, e-marketing, product development.
• Infomercial production development by defining consumer product needs.
• Managed the development of display advertising and search engine strategies to drive acquisition and generate leads.
• Manage P/L’s for annual brand marketing; P/L’s as they apply to individual testing; reporting, staff and external agencies.
• Develop annual DRTV campaign management plans for Tony Robbins’ Get The Edge, Jim Banks Probate Profits Made Easy, Wen By Chaz Dean, Scalp Med, Dean Martin Variety and Roasts. Show, Carol Burnett Show, Midnight Special, Winsor Pilates, Malibu Pilates, Supreme Pilates, Core Secrets, Ab Lazer, Speedbody, Body Victory and Sleek Essentials.
RAPP COLLINS WORLDWIDE, LOS ANGELES, CA 2004-2006
• Managed direct marketing programs & loyalty programs for DIRECTV retention & acquisition subscription marketing.. Launched new customer loyalty program. Managed direct response customer acquisition programs.
• Implemented and evaluated display advertising and search engine strategies to increase awareness, drive website utilization, generate leads, to drive new sources of revenue streams.
ABBOTT LABORATORIES CHICAGO, IL 2002-2004
Pharmaceutical Marketing Manager:
• Team support for marketing launch of new brand, HUMIRA (rheumatoid arthritis)
• Set up, scripted and managed call center ensuring CPA and Call Center metrics were within budget
• Strategized the development of a direct to patient and physician support program, including collateral and web development. Ensured compliance within FDA and FTC standards.
• Managed the web analytics for Humira.com, using Webtrends reporting tool to perform weekly analyses.
NORTHWEST AIRLINES MINNEAPOLIS, MN 1999-2002
Manager, International Advertising
• Planned, implemented and analyzed international advertising programs for Northwest Airlines’ U.S., Asia and Mexico divisions.
• Acted as multi-channel project manager for Northwest’s Pan Asia international marketing programs, utilizing advertising, direct marketing and interactive marketing.
• Managed international marketing staff, based in 10 countries worldwide
• Vendor management, including international offices of two major advertising and media buying agencies.
BRIERLEY & PARTNERS CHICAGO, IL 1997 - 1999
Account Supervisor - Mileage Plus Marketing, United Airlines International,
• Strategized, implemented and analyzed international direct marketing/loyalty marketing, interactive marketing plans for United Airlines Latin America and Pacific divisions.
• Developed and executed customer strategy development through acquisition, activation, retention and win-back initiatives. managed partner marketing revenue; generating global marketing initiatives
AMERICA WEST AIRLINES, PHOENIX, AZ 1990-1996
Manager, Advertising, Special Events/Promotions/Sports Marketing
• Managed AWA’s advertising, sales promotion, direct marketing, market research programs, external agencies, media promotions, e-commerce, sports marketing.
Manager, International Market Development, Asia/Pacific & Latin America
• Developed AWA’s Asia/Pacific and Latin America marketing communications utilizing multiple channels including advertising and direct marketing.
Computer proficient in Microsoft Office programs (Word, Excel, PowerPoint, Project, Viseo); Language proficiencies: English, Spanish, Japanese
University of Southern California, Los Angeles, California
Bachelor of Arts, Journalism
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