Sherri Wigger

**** ****** ***** #***

Panama City Beach, FL 32408

Cell: 916-***-****

hiv6wv@r.postjobfree.com

OBJECTIVE

To secure a job that will afford me the opportunity to utilize my skills in a challenging and expanding field.

SUMMARY

• A high-energy, enthusiastic and dependable individual who excels in challenging and competitive environments.

• Experienced in strategic planning for new store openings and product development including: co-op advertising, media buying, promotions, PR, sales, pricing, point of purchase materials, consumer giveaways and charitable donations.

• Worked extensively with all major daily and weekly print media as well as over 200 radio stations throughout North America negotiating contracts and rates.

• Developed and implemented cross-marketing promotions with Levi Strauss, Calvin Klein, Sony, Pepsi Cola, Rolling Stone Magazine, Random House, BMG, HGTV, MTV and local market affiliates.

• Applied advertising/marketing budget goals in regional, national and international markets development programs.

• Managed and developed travel budgets and plans for advertising staff of 30+ employees.

• Effectively branded corporate identity through strategic marketing and PR.

• Proficient Microsoft Office, Publisher, Power Point, Outlook, Quickbooks

• Office Manager with AR/AP, HR, Collections, Sales and Purchasing Duties

EXPERIENCE

Multi Media Sales

Sacramento Bee Sacramento, CA 2010-2012

Customer Service Agent

Seaside Villas Panama City Beach 2010

Merchandising Manager

Advantage Charlotte, NC and Panama City Beach, FL 2008 -2010

Marketing Director

Accelerating Developments International Concord, NC

2006-2009

.Responsible for creating strategic business partnerships within the NASCAR community.

Marketing Manager

Keller Williams Sacramento, CA 2005-2006

Licensed CA real estate agent, oversee all marketing efforts of top level agency.

Marketing Manager

John L. Gioiello, PA Panama City Beach, FL 2004-2005

Marketing Manager

Z Gallerie Gardena CA 2002

Advertising, public relations and promotions.

Marketing Manager

Borla Performance Industries Oxnard CA 2001-2002

Media buying, tradeshows, PR and media marketing.

Business Development Manager/Public Relations Director

Munchkin, Inc. Van Nuys, CA 2000-2001

Sales, marketing, advertising and promotions for audio/video products

Advertising Director of Market Development Worldwide Operations

Tower Records West Sacramento, CA 1998 to 2000

Planned and executed all worldwide sales, new store openings, new product advertising and marketing..

HONORS AND AWARDS

Best Overall Advertising Campaign, NARM 1995, 1996, 1997

Public Relations Society of America

EDUCATION

American River College

UC Davis

CAL Lutheran University

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