MARIUS C. MARCU

LinkedIn profile: http://www.linkedin.com/in/mariusmarcu

SUMMARY

MBA with over 12 years of working experience in program marketing and product management. Strong team player with great tolerance for ambiguity and a big promoter of creative approaches to business problems. Outstanding ability to get results working with cross-functional teams creating and implementing marketing plans for high profile products. High energy self-starter with multilingual abilities and excellent communication and negotiation skills. Languages include English, Italian, French, German, Romanian and Spanish.

 Product Marketing  Operations Management  Program Management

 Business Development  Competitive Analysis  Selling/Influencing

 Product Development  Strategic Analysis/Planning  Program Marketing

 Data Analysis Skills  Problem-Solving  Negotiation Skills

PROFESSIONAL EXPERIENCE

Intel Corporation 2003- 2010

Product Marketing Manager - Computer Client Group, Intel Corp. 2007-2010

Primary driver of the product on the execution side and key player on the product development team for 32nm (Clarkdale), 45nm (Penryn), 65nm (Conroe) technology based desktop processors, including Xeon unique processors for servers and custom processors for the embedded systems.

• Successfully managed 100+ SKUs from development to launch including SKU feature definition, go to market plans and customer enablement;

• Created and maintained the desktop roadmap, providing guidance to field and customers on upcoming product introductions, conversions and end-of life activities;

• Managed product related activities with major OEM customers (HP, Dell, Acer, Apple) and resellers, providing direction on product strategy and demand generation activities;

• Actively partnered with Microprocessor Marketing and Business Planning to deliver market and competitive analysis identifying trends and opportunities in the desktop market, which resulted in major strategy changes improving Intel’s competitive position and desktop ASP (average selling price per unit). Examples are: ultra-small form factor initiative; Virtualization Technology feature waterfall in anticipation of Win7 launch, quad core floor readiness strategy;

• Led a cross-functional team of 6 people to identify and experiment with new growth directions for desktop. Example: identified overclocking as potential new niche for desktop growth; launched pilot overclocking SKU for consumer desktop vertical market (China only), then applied the learning for a global product launch (Intel® Core™ i5-655K);

Product Marketing Manager, User-Centered Platform Solutions, Intel Corp. 2005-2007

Defined, developed and launched Intel motherboard products within Media Series segment. Forecasted worldwide sales volumes using market research and customer input.

• Optimized the product portfolio based on market research and customer input, reducing the number of SKUs by 25% while maintaining market segment share and revenue levels;

• Researched and recommended the Media Series boards software bundles, increasing potential perceived value to Channel customer by up to 50%;

• Created and delivered marketing communication plans for Intel motherboards, with focus on establishing a strong online presence. Published materials include print/web collateral, sales guides, presentations and promotional materials (Examples include: “Media Series Sales Guide”, “Digital Home Guide”);

• Evangelized new Digital Home trends at trade shows and Intel events, increasing awareness about emerging technologies integrating the desktop-notebook-cellphone experience.

Program Marketing Manager for Intel Inside ® Program Track 2, Intel Corp. 2004-2005

Defined and optimized the framework for Intel® Inside Program Track 2. Measured and improved return on marketing investment for co-marketing activities available to Intel Inside Program Partners.

• Conducted performance and return on marketing investment analysis for high profile traditional and web based marketing campaigns, optimizing the use of market development funds and focusing on promoting key Intel products;

• Led the efforts to introduce paid web search as a new type of marketing activity reimbursable through Intel Inside Program, generating $20M+ worth of additional marketing campaigns in the first year;

• Conducted internal and external benchmarking on return on marketing investment indicators for all marketing activities included in Intel Inside Program and made strategic recommendations to improve utilization of market development funds;

• Created impactful communication for external audiences (web content, newsletters, print collateral) and influenced the Intel Partner community to grow their participation in Intel Inside program, generating $30M+ net increase in Partner funds engagement.

MBA Marketing Intern – Channel Training & Events, Intel Corp. 2003

Devised a strategy to encourage Intel Channel Partners participation to trade shows and events.

• Developed and optimized a new web based process to support 350 Intel Premium Providers and over 2,500 Intel Product Dealers for participation in third party industry events.

• Piloted the new process for 24 technology trade shows within seven vertical market segments of strategic interest for Intel.

Channel Marketing Manager for Romania, Intel Corp. 2001-2002

Researched potential growth opportunities and made strategic recommendations to upper management, resulting in the establishment of a third Intel distributor in Romania.

• Led the business development in the Romanian market, achieving 150% overall annual growth in sales for the top 10 Intel customers;

EDUCATION

MBA, International Management (GPA 3.6)

Thunderbird, The Garvin School of International Management (www.thunderbird.edu/about_thunderbird/rankings/index.htm)

Bachelor of Science, International Business

Babes-Bolyai University, Romania

ADDITIONAL INFORMATION

Languages: English, French, Italian, German, Spanish, Romanian, Moldavian

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