Marketing Manager

MARIA I. VICTORIA

*** ******** ***. **** ****. Miami, Fl. 33131

M: 305-***-****

******.********@*****.***

MARKETING EXECUTIVE

Strategic and results oriented executive with extensive experience in marketing and sales at the local and regional level for telecommunications companies leaders in Latin America. Hands-on manager skilled in leading cross-functional teams in the successful execution of international marketing programs resulting in increased market share, strong sales, and improved brand positioning. Bicultural and fluent in English and Spanish; thorough understanding of Latin American market dynamics.

PROFESSIONAL EXPERIENCE

J. WALTER THOMPSON, Miami, FL. 2011- Present

One of the largest advertising agencies in the world

Account Supervisor for Nokia

Lead the development and implementation of communication strategies, brand activation, co-marketing campaigns and retail materials for the Caribbean, Central America and Venezuela, to enhance brand preference and increase sales. Guide and coordinate with the media, social and digital agencies to align the communication strategy and ensure consistency in the message across the different regional touch points. Direct all clients interfaces and drove execution across markets supported by two account executives.

NOKIA, Miami, FL. 2008 – 2011

World's leading mobile phones, services, and telecom networks supplier.

Activation and Customer Marketing Manager 2009 - 2011

Latin America Region

Led marketing and activation campaigns for Nokia solutions in Latin America; supervise the localization and activation of global product and services campaigns across all consumer touch points. Promoted creative excellence and consistency of strategies to ensure a holistic campaign implementation across ATL, BTL, digital, consumer events, partnerships, and sponsorships.

•Managed media and creative agency network relationships on a daily basis optimizing the effectiveness of media and agency resources.

•Developed the Messaging Campaign Toolkit and supported campaign launch across the region, surpassing the regional objectives of service activation and device sales (160% and 150% respectively), and becoming the fastest growing messaging player in Latin America.

•Developed and supported the implementation of the apps store campaign (Digital and BTL) which contributed to the achievement of 106% of the active users target for the region.

Activation & Operator Marketing Manager 2008 – 2009

Caribbean and Central America Region

Executed an integrated marketing strategy to enhance Nokia’s market presence and drive device sales and services activation. Created and implemented strategic marketing plans to develop business with operators and developed joint marketing activities to reach sales targets.

•Successfully implemented marketing campaigns designed to position the brand and increase carrier’s sell in and sell through. Fully leverage 360 campaigns across all consumers touch points. Ensured a holistic campaign implementation across ATL, Digital, BTL, Consumer events, Retail and PR.

•Fully implemented the Active users (Ovi suite) digital and BTL campaign across the region, contributing to reaching the company 2009 active users objective and starting positioning Ovi services.

TELECOM COLOMBIA USA, Miami, Fl. 2005 – 2008

VoIP Long distance service provider – TELECOM subsidiary

President

Defined the company strategies and led the implementation to achieve income and profit goals. Led the Prepaid Calling Card’s market penetration into the Colombian immigrants market in the US. Envisioned new product and business opportunities based on the telecommunication regulatory environment and Colombian immigrant’s communications needs. Accountable for profit and loss (P&L).

•Developed and led the implementation of the marketing, sales, and distribution plan for the Prepaid calling card. On April 2008, distribution channels developed in Florida, New York, New Jersey, Georgia, Massachusetts, Connecticut, DC, Maryland, Virginia, and the Carolinas.

•Prepaid card market share increased from 5% (Dec.’05) to 25% (Dec. ‘07).

•Increased Total Traffic (minutes for Wholesale and Prepaid Business) by 170% from 2005 to 2007.

•Revenue increased by 97% from 2005 to 2007.

TELEFONICA TELECOM, Bogota, Colombia 2003 – 2005

Biggest Telecommunications Company in Colombia – Previously known as TELECOM

Marketing Manager

Long Distance Unit

Planned, proposed, directed and controlled nationwide long distance services marketing strategies in order to achieve market share and income goals. Accountable for budget definition and execution.

•Defined the overall segmentation, product, pricing, service, communications, and strategies; directed implementation and minimized the mobile penetration impact on the national Long Distance residential revenues: 2005 revenues decreased less than the market (20% vs. 25.7%). Increased International Long distance income 58% from 2004 to 2005.

•Analyzed operation and results of USA office and developed a strategic plan, led plan implementation which resulted in increased revenues and market share.

•Participated in the process of liquidation of the original company and the creation of Colombia Telecomunicaciones - Telecom, guaranteeing service continuity; coordinated the implementation of the Crisis Control Center for the transition in both the liquidated and the new entity.

COLVATEL S.A ESP, Bogota, Colombia 2002 – 2002

Telecommunications Company, subsidiary of ETB

Marketing and Sales Manager - Pay Phones business

Led the design and implementation of the marketing, distribution, and sales strategy for the new Pay Phones prepaid calling Card throughout Bogota City. Acting CEO during the August – September 2002 period.

•Successfully launched the prepaid calling card campaign including the definition of the ETB prepaid card and payphones communication strategy in partnership with the ETB marketing area and the creative and media agencies.

•Designed and successfully implemented the prepaid phone card distribution strategy and the replacement plan of the pay phones (Old coin pay phones).

•Increased total prepaid cards sales 30% by developing the national distribution channel.

COMCEL S.A, Bogota, Colombia 1996 – 2002

Colombia’s Mobile Operator leader

Held several positions in Marketing and Sales

•Sales & Distribution Manager – Prepaid Cards: Managed a US$50M annual budget and led a 20 location distribution network. Planned and coordinated the sales and collections strategy guaranteeing product availability.

•E-business & Product Hardware Manager: Designed and implemented the comprehensive business plan for voice and data services (SMS, Ring tones, MMS, WAP, and Comcel.com) becoming the first mobile operator in Colombia launching these services. Phones and devices requirement planning, purchasing (US$7.3/month), inventory control and distribution to the sales channel.

•Product Manager: Designed and implemented the voice and value added services strategy, which helped reach over 1 million subscribers in 5 years.

EDUCATION

Master Certificate in Internet Marketing (On-going)

University of San Francisco

Specialist in Business Administration

ICESI; Cali, Colombia

Bachelor of Science - Industrial Engineering

Pontificia Universidad Javeriana; Cali, Colombia

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