KAREN JAMAI
Land O Lakes, Florida 34639
giwg35@r.postjobfree.com
Category Analyst
Plan-O-Grams / New Product Strategies /Sales Support / Market & Sales Analysis
B2B / Layout Allocation / POP /Retail Strategies / New Store Openings
Promotions / Vendor Relations
I make sure your ricotta is respected, your peanuts are prominent, and your tea is given the territory it deserves.
An expert analyst for Kraft Foods, I provided the data, created the plans and fought for the shelf space to optimize product visibility and drive market share. I put products into the hands of consumers and revenue on to Kraft’s bottom line.
My business acumen, plan-o-gram skills and a knack for knowing “what makes Betty buy” ensure sales growth.
- Creating accurate category profitability forecasts
- Edging out the competition with shelving dominance
- Improving revenue with increased space allocation
- Developing plan-o-grams both on-site and virtually, ensuring a win-win for manufacturer and retailer
- Forging loyal, trusting relationships with retail giants to assure product visibility
I earned my BS in Statistics with a Minor in Math at Virginia Tech.
Working in over 60 product categories, I am proficient in a wide variety of plan-o-gram and statistical software, including Genesis-Nielsen, IRI, Apollo, Intercept/Inter Space and Spaceman.
Peers comment on my sixth sense for knowing what works, an innate understanding of profitable space utilization.
CAREER SUMMARY
Teacher, Bartels Middle School/Pasco & Hillsborough County School District, 2008 to 2010. Seized opportunity to try a new field and to expand my training and communication skills.
Senior Category Development Manager, Acosta Sales & Marketing, global in-store marketing firm, 2007 to 2008. Recruited to manage key accounts like Sargento, Bel Foods, Saputo Cheese, and Friendship Dairies. Analyzed profit centers, developed and presented effective plan-o-grams and ensured maximum product visibility and sales.
For Kraft Foods, $40.4B global food & beverage giant…
- Category Analyst II, 2004 to 2007. Promoted to conduct in-depth analysis of shelf productivity, assortment, and space allocation vs. volume for optimal position and market share. Worked virtually and on-site with over 60 categories, creating plan-o-grams to increase revenue at retail leader, Publix.
- Region Space Management Specialist I & II, 1995 to 2004. Began with 78 stores, then promoted to handle over 700. Managed all Kraft food categories in Albertsons and refrigerated items at Publix, presenting category reviews, creating plan-o-grams, supporting sales and retailer relationships.
- Account Development Manager, 1994 to 1995. Directed shelving and category analysis for Kash n Karry, B&B/USave and Albertsons. Increased space and profitability in all categories, garnering the Winning Together Award.