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Category Analyst

Location:
Land O Lakes, FL, 34639
Salary:
$70,000
Posted:
November 10, 2010

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Resume:

KAREN JAMAI

**** **** **** *****

Land O Lakes, Florida 34639

813-***-****

giwg35@r.postjobfree.com

Category Analyst

Plan-O-Grams / New Product Strategies /Sales Support / Market & Sales Analysis

B2B / Layout Allocation / POP /Retail Strategies / New Store Openings

Promotions / Vendor Relations

I make sure your ricotta is respected, your peanuts are prominent, and your tea is given the territory it deserves.

An expert analyst for Kraft Foods, I provided the data, created the plans and fought for the shelf space to optimize product visibility and drive market share. I put products into the hands of consumers and revenue on to Kraft’s bottom line.

My business acumen, plan-o-gram skills and a knack for knowing “what makes Betty buy” ensure sales growth.

- Creating accurate category profitability forecasts

- Edging out the competition with shelving dominance

- Improving revenue with increased space allocation

- Developing plan-o-grams both on-site and virtually, ensuring a win-win for manufacturer and retailer

- Forging loyal, trusting relationships with retail giants to assure product visibility

I earned my BS in Statistics with a Minor in Math at Virginia Tech.

Working in over 60 product categories, I am proficient in a wide variety of plan-o-gram and statistical software, including Genesis-Nielsen, IRI, Apollo, Intercept/Inter Space and Spaceman.

Peers comment on my sixth sense for knowing what works, an innate understanding of profitable space utilization.

CAREER SUMMARY

Teacher, Bartels Middle School/Pasco & Hillsborough County School District, 2008 to 2010. Seized opportunity to try a new field and to expand my training and communication skills.

Senior Category Development Manager, Acosta Sales & Marketing, global in-store marketing firm, 2007 to 2008. Recruited to manage key accounts like Sargento, Bel Foods, Saputo Cheese, and Friendship Dairies. Analyzed profit centers, developed and presented effective plan-o-grams and ensured maximum product visibility and sales.

For Kraft Foods, $40.4B global food & beverage giant…

- Category Analyst II, 2004 to 2007. Promoted to conduct in-depth analysis of shelf productivity, assortment, and space allocation vs. volume for optimal position and market share. Worked virtually and on-site with over 60 categories, creating plan-o-grams to increase revenue at retail leader, Publix.

- Region Space Management Specialist I & II, 1995 to 2004. Began with 78 stores, then promoted to handle over 700. Managed all Kraft food categories in Albertsons and refrigerated items at Publix, presenting category reviews, creating plan-o-grams, supporting sales and retailer relationships.

- Account Development Manager, 1994 to 1995. Directed shelving and category analysis for Kash n Karry, B&B/USave and Albertsons. Increased space and profitability in all categories, garnering the Winning Together Award.



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