Post Job Free

Resume

Sign in

Digital Marketing Veteran

Location:
Durham, NC, 27712
Salary:
$35/hr
Posted:
April 28, 2011

Contact this candidate

Resume:

Mark Simmons

*** ***** *** *****, ******, NC ****2 ~ 919-***-**** ~ gid9mc@r.postjobfree.com

Digital Marketing Veteran

SUMMARY

• Versatile digital marketing professional with over 8 years of online experience emphasizing paid search, SEO, social media, email, mobile, display, website copywriting and web analytics

• Agency, in-house and consulting experience

• “Data-junkie” skilled in discovery, analysis, competitive intelligence and strategic development

• Seasoned project manager accustomed to large and small, cross-departmental teams

• Extensive knowledge of MS Office Suite, bid management, CRM and social media tools

BUSINESS EXPERIENCE

ivgStores Pembroke Pines, FL

Paid Search Manager (contract) 6/10-present

• Managing over 100 paid search campaigns and increased ROI by more than 25% over 9 months

• Created social media strategy and improved interactions, fans and followers through effective content distribution on Facebook and Twitter

• Collaborates with creative team and brand managers to develop content, support promotions and nurture vendors

• Planned email marketing strategy to increase repeat customers and build brand awareness

• Developed business cases to increase productivity and cut department’s costs by 20-30% via software

The Body Shop Wake Forest, NC

Online Merchandising Manager (temp) 2/10-6/ 10

• Strategically managed product placement on the website based on sales, seasonality and promotional initiatives

• Provided a 10% lift in revenues with effective merchandising of 3rd party applications

• Monitored and planned inventory in correlation with sales, promotions and historical data

• Evaluated and reported on performance using Omniture CoreMetrics

• Worked with 3rd party applications to provide a richer customer experience on the web and social media platforms

Online Marketing Manager (temp) 9/09-2/10

• Responsible for effective management of multi-channel, $1MM+ e-commerce budget

• Delivered an overall 15% increase in revenues across all channels, year over year

• Managed relationships, execution and performance of search, affiliate and online media vendors against KPI goals

• Maintained SEO performance, discovered additional keywords to target, SEO-friendly website copy and coordinated efforts with landing page creation, content development and PR firm

• Utilized CoreMetrics to measure KPI’s, improve ROI, discover performance trends and evaluate customer behavior

• Coordinated efforts with CRM, merchandising and social media teams to convert incremental traffic driven by their efforts

• Developed long-term strategies for each channel based on historical results and recent trends

• Discovered additional affiliate and online media partners to drive incremental sales

• Measured performance through analysis of weekly reports, monthly and promotional event hind sights that analyzed sales results, determined missed opportunity and eliminated the repetition of wasted effort or media spend

Mark Simmons

418 Birch Run Drive, Durham, NC 27712 ~ 919-***-**** ~ gid9mc@r.postjobfree.com

BUSINESS EXPERIENCE (cont’d)

marCis Interactive Consulting Raleigh, NC

Managing Partner 2/09-9/09

• Development of strategic marketing plans for clients incorporating multiple elements of interactive marketing – Search, SEO, social media, web design, online media and analytics

• Execution of branding and lead generation paid search, contextual and media campaigns including keyword research, creative and website copywriting, optimization, report creation and strategic analysis

• Implementation, consultation, training and troubleshooting of web analytics

• Landing page analysis, creation of optimization recommendations, usability analysis and A/B, multivariate testing

• Project management of web design clients

Acronym Media, Inc. New York, NY

Paid Search Strategist / Account Manager 3/07-1/09

• Primarily responsible for daily oversight of campaign strategy, budget spend and execution

• Effectively managed over $12M of media budget across multiple engines, countries, languages and currencies

• Created campaign assets (keywords, ad copy, architecture), executed bid management, testing and optimization

• Managed SEM team members (and vendors) to effectively provide client deliverables and achieve campaign goals

• Interacted daily with international clients to manage expectations, educate and handle various concerns

• Provided useful report explanation and analysis to convey performance and offer strategic recommendations

• Continually worked with management to define and improve best practices

• Improved several production processes which decreased execution time and boost agency’s productivity by 50%

• Participated in new tool evaluations and beta testing of search engine products (i.e. Google CPA program)

Reprise Media, Inc. New York, NY

Client Services Manager 1/05 – 3/07

• Provided clear and frequent communication between agency and SEM clients

• Successfully managed over $750,000 of total media budgets and increased monthly revenues by greater than 55% over 2+ years

• Secured several renewals and referrals resulting in over $30k in increased monthly revenues

• Coordinated team’s efforts to provide timely execution of campaign deliverables

• Managed each campaign to profitability and identified opportunities for incremental revenue and renewals

• Clients included direct advertisers and interactive agencies representing the entertainment, publishing, gaming, telecommunications, retail and e-commerce verticals.

SKILLS

Strong analytical and quantitative skills, Internet and technology savvy, HTML, FBML

Software: MS Office Suite (esp. Excel & PowerPoint), CoreMetrics, Google Analytics, WebTrends, Omniture, HBX, DART, Mojo, IndexTools, HootSuite, TweetDeck, Salesforce, Basecamp

EDUCATION

Duke University, Durham, NC, Bachelor of Sciences: Biological Anthropology and Anatomy, May 1998

Affiliations: Varsity Track & Field

OTHER

Employed as a financial planner for major life insurance companies from August 1998 to April 1999 and April 1999 to March 2004, where primary responsibilities included client management and sales of various financial products. From June 2003 to March 2004 was employed as Client Relations Manager for Instant Policies of Paramus, NJ - an Internet life insurance company. Primary roles consisted of SEM campaign management, client management, sales and the development of operational processes. Between October 2005 and January 2006 I was searching for employment.



Contact this candidate