VP Marketing

Crystal Ecton

**** ****** ******, ******, ** ****9

512-***-****, ************@*****.***

Summary:

Proven strengths as a Marketing Vice President & effective project leader on key company initiatives. Successfully planned worldwide trade shows & hiring events with as many as 3,500 candidates that exposed them to hiring managers from every division. Proven relationship skills across all company business groups, internal customers at all levels in the organization, as well as external vendors and suppliers. Confident & effective public presenter.

Professional Experience:

12/10-Present Circular Energy, Austin, TX: Vice President, Marketing

• Responsible for the initiation of new marketing campaigns.

• Professionally executed company events, speaking engagements and team building activities.

• Successfully managed the sales/marketing relationship.

• Redesigned company website: www.circularenergy.com

• Directed and wrote script for advertising video: www.circularenergy.com/solarready

• Initiated and managed advertising cycles from creation to research and placement.

• Directed web advertising campaign from creative to metrics and conversions.

06/00-05/02 Apple Computer, Cupertino, CA: Marketing/Project Manager

• Managed 3 direct reports.

• Directed event management team.

• Created an Event Management Training Manual for global recruiters.

• Established and lead the implementation of the employee awards program.

• Managed account relationships with advertising and marketing venders.

• Redesigned external website: www.apple.com/jobs.

• Initiated and directed team who created/edited online Vice President’s testimonials.

• Launched a visual communications initiative for quarterly Communications meetings.

• Redesigned the New Employee Orientation to be more efficient and interactive.

• Organized and managed an open house job fair for approx. 3,500 attendees.

01/98-01/00 Sun Microsystems, INC, Milpitas, CA: Marketing Project Coordinator

• Managed domestic and international trade shows for the Service Division.

• Organized internal corporate events.

• Programmed and maintained current Corporate Marketing and Sales intranet site.

• Managed vender relationships for corporate marketing production and distribution.

• Responsible for managing team’s 2 million-dollar budget.

• Hired and managed 3 summer interns.

07/96-09/97 ARCO, INC, San Jose, CA: Field Manager Trainer

• Presented business accounting seminars to internal clients.

• Instructed 6-week developmental marketing and management course.

• Effectively analyzed and facilitated employee/customer conflict resolution.

Education:

University of California at Berkeley, Bachelor of Arts

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