Marketing Manager Core Competencies / Strengths At A Glance: Brand resume in Plant City, FL

Andrew Kresch, MBA

Award-Winning Drive

SENIOR MARKETING PROFESSIONAL

Broad-based experience transforming innovative ideas into profitable programs and
consistently exceeding challenging high-level corporate and client expectations

Dynamic, innovative, assiduous performer inspiring others with a possibility mentality to reach for creative & best workable solutions. Recognized for consistent success in developing strategies, processes, and procedures to enhance performance and maximize client revenues and satisfaction. Possess practiced operations, supervision, deal development, and technical expertise. A big-picture thinker able to see both short- and long-range conditions, ramifications, and results. Offer boundless energy and exceptional communication and negotiation acumen to help achieve exceptional profitability through cutting-edge marketing initiatives.

SKILLS, ABILITIES & ACHIEVEMENTS MATRIX | VALUE OFFERED
Core Competencies / Strengths at a Glance:

Branding Creative Direction Strategic Planning Market Research
Campaign Development & Management Agency Relations Media Buys
Trade Shows / Events Community Relations Client Relations Presentations
Creative Management Data Mining / Performance Marketing
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“What others say…”

“Andrew has a proven track record of being a ‘Marketing Guru’, as noted by our EVP, International Banking and continues to amaze by developing unique profitable ideas, promotions, sponsorships and donation opportunities. Andrew is a difference maker, a tenacious deal closer and everyone’s ‘Go-to-Guy’ for any Marketing, Sponsorship and Networking needs. Andrew has proven himself to be 100% reliable and is a self-starter full of nonstop creative ideas.” Kelly Morgan, Vice President, Scotiabank Group

“Andrew has that intangible ability that puts people at ease. He can open any door and is relentless in closing the deal.” Cassan Pancham, First Senior Vice President, FirstBank

“Andrew doesn’t think out of the box. He creates his own boxes.” Frank V. Furino, President, Creative I Group, Inc.
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CAREER TRACK & PERFORMANCE | DRIVING FORCES

DIRECTOR OF MARKETING, Since 2007
SCOTIABANK

Purpose and Scope: Conceive, catalyze, and oversee the development of highly effective and innovative marketing solutions to help this global bank grow and prosper. Collaborate closely with senior executives from initial idea generation through launch and post-event analysis. Manage project budgets, maintain effective vendor / supplier relations, and guide / support assigned personnel on all aspects of marketing initiatives. Manage all facets of creative development, including signage, marketing and sales collateral and online content.

Organizational Impact | Contributions:

Spearheaded the Really Free Checking campaign that generated 5.1% increase in new accounts and was considered the most successful new product roll out in regional company history. Collaborated with the Lieutenant Governor that included receiving a personal endorsement, an unheard of accomplishment from a government official.

Andrew Kresch, MBA

Directed the Loan Lot campaign featuring realtor e-blasts, in-bank leave-behinds, title sponsorship of real estate events, and strategic placements in newspapers and trade publications that exceeded revenue projections by 11%.

Originated and managed the highly profitable Red Tag Sale event that exceeded expectations by 224% and generated $19M in revenues from a wide range of banking products and services. This initiative was unique among the 50 countries Scotiabank operates in, a 1-day, 12-hour sale included 12 primary banking products with time-sensitive offers. Corporation headquarters in Toronto considered this event so successful, it was replicated in the largest Caribbean markets, including Trinidad, Barbados, and Jamaica.

Efforts helped to achieve title of “Best Bank” in region for 3 straight years, as well as received endorsement by the United States federal government as the Official Bank for the launch of the Virgin Islands commemorative quarter coin into a US territory. Spearheaded negotiations with the US Mint and US Treasury Department and won tremendous prestige and honor for having a Canadian bank selected to launch the US coin. Tangible results also include significant sales of 5K+ collector’s Virgin Islands quarter folders.

Accomplishments also include reducing media costs by 18% by negotiating multiyear contracts and premium placements.

Efforts also include directly assisting Scotiabank in rocketing from 3rd to 1st place in Top of Mind Awareness (TOMA) within 6 months of hire.

NEW BUSINESS & CLIENT SERVICES, 2004 - 2007
CREATIVE I GROUP, INC. / PMA ADVERTISING & PUBLIC RELATIONS

Purpose and Scope: Consistently excelled in identifying and securing lucrative new opportunities for a full-service advertising agency. Duties encompassed prospecting, relationships building, customer service, and overall account management, as well as assisting in the creation of advertising campaigns targeting niche audiences.

Organizational Impact | Contributions:

Grew annual billing by 40% by securing 3 major accounts, a gourmet supermarket chain, a top US arts festival, and a prominent and award-winning conservation center / zoo.

Launched 2 successful campaigns; a Niche Sales program to capitalize on special interest and professional publications, and a media campaign targeting the lucrative gay community.

For PMA, managed the creation of all PR materials in support of multimillion dollar real estate clients.

MARKETING DIRECTOR, 2002 - 2003
FIRSTBANK
Purpose and Scope: Collaborated closely with senior executives and key staff formulating winning marketing strategies, approaches, and programs. Played key roles in event development, vendor negotiations, and targeted advertising campaigns.

Organizational Impact | Contributions:

Created the most profitable new branch opening event that included time-sensitive offers for new accounts and efficient data capture. Efforts achieved a 58% response rate.

Negotiated $66K in media savings, and pioneered free editorial and sponsorship of a weekly newspaper financial column.

Andrew Kresch, MBA

Launched an aggressive campaign that successfully boosted online banking usage, established first-ever use of outdoor billboards, and managed a campaign that increased use of drive-through banking.

DIRECTOR OF MARKETING, 2000 - 2002
CARDOW JEWELERS

Purpose and Scope: Played a key role turning around the perception of this $32M retail organization from a discount image to an upscale luxury market leader.

Organizational Impact | Contributions:

Results included special promotions in strategic locations with heavy customer traffic, lowered promotional costs by $400K, and renegotiated video and print advertising contracts that included free editorial placement.

Additional tenure accomplishments include directly responsible for a 9% increase in sales volume through the design and execution of synergistic marketing programs with no additional requirements in personnel training, product mix, pricing, staffing arrangements or individual retail locations.

NEW BUSINESS DEVELOPMENT / DIRECT MARKETING, 1998 - 1999
AMERICAN EXPRESS FOREIGN EXCHANGE SERVICES

Organizational Impact | Contributions:

Consistently exceeded expectations. Generated 38% of annual sales in international payments accounts totaling $10M per annum, facilitated closing on 20 non-transacting, high-volume clients with a project value of $500K to $1M, and designed a sales toolkit for travel agency pilot partners that increased foreign exchange sales by 18%.

Previous positions include:

Copywriter / Producer – Dentsu Advertising Principal – Prestige Parades & Events
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LEARNING CREDENTIALS

MBA – MARKETING / COMMUNICATIONS 3.75 GPA BS – ECONOMICS 3.8 GPA
Stanford Graduate School of Business Wharton School, University of Pennsylvania
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AWARDS

2 Art Director Awards – Glass Packaging Institute
CLIO finalist, Canon calculator advertisement
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REFERENCES AND FURTHER DATA PROVIDED
UPON ESTABLISHMENT OF MUTUAL INTEREST

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