Marketing Project Management

JULIA MILLER

**** *. ****** ***., #***, Los Angeles 90025

Mobile: 310-***-****; email: *********@***.***; linkedin:

linkedin.com/in/julieamiller

SUMMARY

• Award-winning professional (three Marcom awards) with 15 years of internal/external marketing communications experience with global Fortune 200, technology, entertainment and non-profit organizations

• Eight years of senior project management experience developing global websites

• More than eight years’ managing multiple projects, vendors and outside agencies

MARCOM STRATEGY & IMPLEMENTATION • PROJECT MANAGEMENT • MARKETING & BRANDING

• PR • WRITING & EDITING • PRINT & VIDEO PRODUCTION • EVENT MANAGEMENT

PROFESSIONAL EXPERIENCE

Director Corporate Communications, Independent Film and Television Alliance (IFTA)

Los Angeles, September 2008-March 2011

Communications, project management, event planning supporting the American Film Market and IFTA’s 200 member companies, which generate $4 billion in annual revenue.

• Increase online traffic and member engagement, and decreased maintenance costs through Drupal re-design and development of ifta-online.org

• Raise public awareness and media coverage of IFTA through 15-week 30th anniversary screening series

• Develop social media and e-programs (e.g. member blogs, Facebook presence, e-newsletter) increasing member awareness of and participation in IFTA’s global services

• Develop/organize “Future of the Industry” educational breakfasts with top industry executives (Sony’s John Calkins and Microsoft’s Blair Westlake in 2010)

• Co-manage relationship with external PR agency

• Raise national awareness and support of ongoing lobbying efforts concerning issues facing independents media consolidation and an open Internet through e-newsletter and other communications targeting state and national lawmakers

Marketing Communications Manager, Technicolor

Los Angeles, February 2002-August 2008

Marketing and branding efforts, including re-launching the revitalized brand platform across all internal and external communication vehicles.

• Increased online traffic (more than 30 percent) by overhauling aging Technicolor website (technicolor.com) to revitalize brand and create online transactional functionality for global customers

• Co-led global re-branding launch meetings and identity program across the organization, including integration of acquired brands and companies

• Won Stevie Award (Best Home Page, Overall Design category) at the 2005 American Business Awards

• Re-designed and wrote Technicolor’s corporate newsletter, In Focus, winner of a 2006 and 2007 MarCom Creative Award

• Increased awareness of company’s high-growth areas digital cinema, interactive services, network services by developing and branding standalone websites

• Hired and managed several internal and external vendors

Senior Account Executive/Senior Writer, Ketchum Public Relations

Los Angeles, March 2000-January 2002

Marketing, communications and PR strategy plans for technology leaders like Sun Microsystems and IBM as part of Ketchum’s Global Technology Practice.

• Developed relationships with top technology, business and vertical industry editors

• Wrote press releases, white papers and contributed articles on a wide variety of technologies, including software, servers, wireless communications, CRM, and B2C and B2B e-commerce initiatives

• Defined marketing and PR strategy plans for Sun Microsystems and IBM

• Coordinated hardware and software product launches and media events

• Worked with clients’ internal product marketing and PR departments to define creative and cohesive key messages for target audiences and key influencers

• Participated in tradeshow press and analyst briefings

• Created and participated in major new business pitches

Senior Communications Specialist, Computer Sciences Corporation

Los Angeles, March 1996-March 2000

Global positioning and branding strategy for a global $9 billion, Fortune 200 information technology services and management consulting company.

• Positioned CSC as an industry leader in Y2K preparedness through both internal and external communications

• Managed content on the csc.com website

• Integrated global branding and marketing objectives via internal and external communications

• Marketed CSC’s global services through business articles and client case studies for the CSC World, a bi-monthly publication aimed at the company’s international business partners and government/commercial clients

• Traveled internationally to interview business partners about key outsourcing deals

• Wrote press releases on IT alliances, partnerships and global CSC news

West Coast Editor/Reporter, Crain Communications

Los Angeles, June 1990-September 1994

Increased awareness of West Coast advertising community in Advertising Age and Creativity magazines.

• Increased awareness of West Coast advertising agencies and talent via monthly features, profiles and columns for Advertising Age and Creativity magazines

• Raised awareness and helped to elevate the careers of many of the industry’s best talent on the West Coast

• Wrote breaking news stories and in-depth features for Advertising Age’s Special Reports and Interactive Media and Marketing sections, as well as copy for Advertising Age’s daily fax and radio show on KKGO-FM

• Represented Advertising Age on-camera on KNBC "Sex in Advertising" segment

FREELANCE WRITING (selected)

Advertising Age’s Creativity

Wrote director’s profile (Brett Morgen, The Kid Stays in the Picture), 2005

Penguin USA

Co-authored Roommates From Hell, released Sept. 1994

Appeared on "Rolonda" on Sept. 29, 1994, and on several local and national radio talk shows as part of publicity tour

Entrepreneur Books

Wrote The Internet Entrepreneur and The Apparel Entrepreneur business guides, 1998-99

Entrepreneur’s Home Office E-Zine (homeofficemag.com)

Wrote “Hype,” a monthly online sales and marketing column, 1998-2000

EDUCATION/AWARDS/AFFILIATIONS

University of Michigan Ann Arbor, Bachelor of Arts

American Society of Association Executives member (ASEA)

International Association of Business Communicators (IABC)

Association of Marketing & Communications Professionals (Gold Newsletter winner), 2007

Association of Marketing & Communications Professionals (Platinum Newsletter winner), 2006

American Business Award Winner (Best Home Page), 2005

Search Engine Optimization Strategies Conference (San Jose), 2004

AMA Effective Project Leadership (Chicago), 2004

Board Member, Holy Family Adoptive Parents, 2006-present

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