CHRISTOPHER ARENZ

***** * ***** **, ****** City, MO 64155

Primary Phone: 816-***-**** (cell)

Email: f38nql@r.postjobfree.com

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MARKETING DATABASE MANAGER

Who Am I? A versatile and seasoned data management professional with experience in multiple industries.

I have a demonstrated ability to learn new concepts and develop creative and cost-effective solutions.

Core Competencies: CRM Analytics and Design, Data Mining and Cleansing, Business and Data Analysis, Project Management, Relational Database Design and Development, Analysis of User Requirements, Market and Competitor Research, GIS/Mapping, Conversion of Legacy Systems.

Job Objective: A position related to management and analysis of a company’s customer file, including but not limited to, CRM management, direct marketing, marketing analytics or customer loyalty.

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RECENT EMPLOYMENT

MARKETING DATABASE MANAGER

Arrow Truck Sales, Inc., Kansas City, MO, 1999 - 2011

A wholly-owned subsidiary of North American Trucks (formerly Volvo Trucks North America), engaged in retail and wholesale of heavy and medium duty used trucks.

Created and managed core marketing programs; Performed CRM analytics and segmentation; Prepared monthly and ad hoc reporting and data studies for all levels of management; Conducted market and competitor research.

SELECTED ACHIEVEMENTS:

• Used object-oriented, relational desktop databases to not just store, query and report data, but to cleanse and segment data, perform detailed analytics and data mining, graph data, prepare data for mapping and incorporate 3rd party data.

• Prepared critical monthly and ad hoc reporting used by all levels of corporate and branch management.

• Prepared, cleansed and segmented customer emails for monthly email campaign, and combined vendor statistics with marketing campaign data providing a comprehensive report for management.

• Generate targeted sales leads using a unique database linking SIC/NAICS Codes to heavy duty trucking companies.

• Developed mapping of customer, sales, competitor and other marketing-related data for the first time in company history.

• Managed more than 400 toll free numbers, reported calls for each marketing campaign, and prepared data analytics for calls and call related data.

• Created Customer Survey form, prepared questions, developed scoring, liaison with mailing vendor, managed returns and prepared statistics for Customer Survey Program.

• Created and managed a geographic database linking company territories with area codes, zip codes, 3- digit zip codes, cities, counties, MSA’s, CMSA’s and latitude/longitude.

• Conducted market research and competitor analysis, including mapping.

• Defined and mapped branch territories and sales associate territories.

• Combined and reported data by joining customer, sales, inventory, accounting and 3rd party data.

Christopher Arenz Resume – Page 2

DATABASE SPECIALIST/PROJECT MANAGER (SENIOR SCIENTIST)

Westinghouse Savannah River Company, Aiken, SC, 1989 - 1999

The primary contractor at the largest Department of Energy site in the U.S. engaged in environmental stewardship, innovative technology, national security and energy independence.

Designed, developed and managed environmental and business databases and applications for the Environmental Protection Department; Co-managed large data management subcontract; Member of site committees giving technical guidance on projects relating to GIS, Integrated Data Management, Legacy Systems and Data Warehousing.

SELECTED ACHIEVEMENTS:

• Designed, developed and managed a desktop relational database (15 joined tables) to track all Well Construction data for more than 10,000 wells drilled on the Savannah River Site since 1950.

• Co-managed $16 million data management subcontract with multiple vendors, including financial tracking, quality assurance and user testing.

• Prepared detailed data studies and analytics by extracting selected information from data warehouse into a desktop relational database program.

• Received Westinghouse corporate award for design of a geotechnical database and application.

• Member of site-wide committees: Geographic Information Systems (GIS), Integrated Data Management, Data Warehousing and Conversion of Legacy Systems.

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EDUCATION: B.S. Earth Science, Portland State University, Portland, OR.

COMPUTER SKILLS: Microsoft Office, Filemaker Pro (object-oriented desktop relational database management software comparable to Microsoft Access), Microsoft MapPoint, Adobe Photoshop, WebStats (comparable to WebTrends), Fleetseek, Hoover’s, InfoUSA/Sales Genie, proprietary CRM and incorporation of other software as needed.

MILITARY: U.S. Air Force Security Service, Radio Communications Analyst Specialist, Kelly AFB, TX. Top Secret EBI (not current), Honorable Discharge.

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