GARY GIBSON

**** ****** ****

Akron, OH *****

330-***-****

eb89l4@r.postjobfree.com

PRODUCT MARKETING PROFESSIONAL – INDUSTRIAL / TECHNICAL

Proven success in the management of product marketing objectives, strategies and promotional programs in manufacturing and service industries for wholesale and retail goods. Experienced in a full range of planning and problem solving in product / merchandising / sales / project management from both a marketing and technical perspective. Effective team leader with a successful record of new product introductions and programs. Areas of expertise include:

• Product / Market Management • Market Development

• Competitor / Brand Analysis • Market Trend Analysis

• Product Life Cycle Maintenance • Product Pricing

• Sales Training & Presentations • Vendor / Supplier Review & Approval

• Wholesale, Retail & E-commerce • New Product Development & Launch

• Trade Show Coordination • Quality Systems Experience

PROFESSIONAL EXPERIENCE

THE TIMKEN COMPANY, Canton, OH 2006 – 2009

$5.7B global leading producer of highly engineered antifriction bearings and related products, services and alloy steel and components.

Market Manager – Fluid Power, Power Drives, Motorsports

Responsibilities included developing strategic market plan, profitability plan and pricing guidelines for markets representing $50M annual sales. Managing portfolio mix of products and customers, ten year forecast, business plan and alignment across product management, sales, engineering, manufacturing, and supply chain.

• Organized new motorsports department, developed strategic market plan for niche market segment and managed all aspects of program to meet sales growth and profit objectives.

o Attained 18% growth in sales in first year with a 60% profit margin.

• Coordinated development, approval, introduction and race team evaluation of new assembled wheel hub program for NASCAR Cup series. Presented hub feature / benefit characteristics and initiated testing programs with top teams.

o Received approval for 2009 competition use.

o New wheel hub to be used by most major teams with total sales of $2M.

• Managed new product introductions and portfolio mix for key target markets. Maintained leadership position in primary market and extended brand image to targeted adjacent markets.

o Introduced new product offerings into related markets with sales estimated at over $200K.

• Negotiated, implemented, and managed all aspects of technical sponsorship agreements with major professional race teams valued at over $500K.

• Managed coordination and company booth presentation for major industry trade show to promote company image and products to target markets.

• Coordinated and administered product sponsorship program for collegiate design competition with the Society of Automotive Engineers (SAE) for brand building and associate recruitment.

• In 2008, took additional strategic market and profitability responsibility for Hydraulics and Power Drive markets.

o New markets met corporate sales growth and profit margin targets.

o Annual sales increased by 19%.

GARY GIBSON Page Two

SUMMIT RACING EQUIPMENT, Akron, OH 2000 – 2006

Industry’s largest direct marketer of performance automobile and truck equipment with over 100,000 parts available through mail order or website.

Private Brands Manager; Senior Merchandiser

Responsibilities included managing product portfolio, pricing and vendor / supplier relationships to maximize brand sales and profit in the consumer retail products market.

• Managed all aspects of private brands program of 3,000 SKU’s and $50M in sales, including supplier negotiations to meet direct market/catalog requirements for profitable growth and product line expansion.

o Grew SKU’s by 800 in one year period representing over $4M in incremental revenue.

o Sales growth over 9% in a two year period.

• Managed new vendor / supplier review, negotiations and approval for addition to company portfolio of product offerings.

MR. GASKET COMPANY, Cleveland, OH 1998 – 2000

Leading designer, manufacturer and distributor of specialty racing, performance and appearance products for the automotive and marine aftermarket with over $70M in sales.

Brand Marketing Manager – Mr. Gasket Brand

Responsibilities included managing new product development, market introductions and product portfolio in highly competitive marketplace.

• Championed new product recommendations, managed multiple projects in a team environment for the development and introduction of new products to meet market and competitive needs.

o Over 300 new SKU's added to brand product line in one year representing $750K sales potential.

• Coordinated efforts to establish e-commerce presence for company software products.

o First company software product sales initiated on web site.

SMITHERS SCIENTIFIC SERVICES/QUALITY ASSESSMENTS, Akron, OH 1995 – 1998

Independent testing, research and consulting firm serving the global rubber and plastics industries. An accredited registrar providing quality system ISO and QS certification of manufacturing companies and service providers.

Project Manager / Quality Auditor; Consultant

MICHELIN TIRE CORPORATION, Akron, OH 1990 – 1995

Global leader in engineering and manufacturing high quality tires for all types of vehicles with North America sales of $7B.

Product Marketing Manager

Responsibilities included managing portfolio mix of products and customers, product line strategies, product life cycle analysis and new product development across sales, engineering, manufacturing and supply chain.

• Developed and implemented annual product strategies, promotional programs and managed product offering through product life cycle analysis to meet sales objectives.

o Achieved unit sales growth of more than 60% over four year period.

• Developed presentation, training and product materials and conducted customer/dealer oriented training/sales presentations.

o Maintained industry leading image in niche market through strong customer / dealer understanding of product features and benefits.

EDUCATION

Master of Business Administration

Bachelor of Science in Mechanical Engineering

The University of Akron, Akron, OH

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