DEBORAH TOLEDO

**** ******** ******* #***

Houston, Texas 77077

281-***-****

e7xodw@r.postjobfree.com

DIRECTOR OF MARKETING COMMUNICATIONS

Strategic Global Positioning

Cross-Cultural Branding / Media / PR

Event Production

Customer & Vendor Relations / E-Marketing

Market Research & Analysis / Budgets Training

I built brand awareness, drove sales and

contributed to multi-million dollar profits in

domestic and global markets. Conceptualizing,

launching and directing marketing and imaging

campaigns, I impacted new markets, supporting

customer acquisition and growth. I secured a

competitive edge, even when entering tough new

markets.

Proactively recognizing changing market

conditions, I identified opportunities and

contributed to driving new business on six

continents for Dow Chemical. I excelled at

developing impactful market launch strategies

that produce measurable results, thus ensuring

the success of new and existing brands in

mature and emerging economies.

- Capturing awareness in new and existing

global markets in diverse industries

- Creating and implementing cross cultural

industry and customer-specific marketing

strategies

- Driving brand awareness and sales

support that contribute to profitability

- Developing lucrative and productive

customer, vendor and internal client

relationships

- Building, leading and motivating cross-

functional teams

Recognized for ingenuity, innovation, and

strong persuasion skills, I positively

impacted corporate culture and motivated staff

to maximize productivity with a smile. I

completed a BA from Rutgers University at the

age of 20, am a Six Sigma Greenbelt and a

Master Trainer for the Franklin Covey

Institute and Wilson Learning Corporation.

CAREER HISTORY

The Dow Chemical Company, $45B chemical

manufacturer that serves diverse industries in

37 countries.

Global Marketing Communications Director, Dow

Wire & Cable, 2002 to 2009. Led M&A cultural

integration team for Union Carbide

acquisition. Promoted to Global Director to

lead marketing strategy and implementation

worldwide. Oversaw $4MM budget and three

employees.

North American Marketing Communications

Director, Dow Fiber Solutions, 2001 to 2002.

Conducted extensive market research to

evaluate Dow Fiber Solution's channel to

marketing and brand positioning in fashion and

carpet industries. Managed $500K budget.

North American Marketing Communications

Leader, Dow Ventures, 1999 to 2001. Mapped and

implemented programs for high tech, textile,

appliance and automotive manufacturing

entities. Managed $500K budget.

Communications, Training & Development

Manager, Essex Specialty Products, 1989 to

1999. Built internal and external

communications strategies. Collaborated with

department leadership to design and implement

professional training programs. Managed staff

of five and $250K budget.

Additional info: I earned two Dow Merit

Awards, along with multiple awards from PR and

Advertising professional associations. I enjoy

singing, piano, writing, and travel.

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