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Senior Sales Representative

Location:
Pittston, PA, 18518
Salary:
Negotiable
Posted:
August 15, 2011

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Resume:

LEONARD SGOBBA

*** ***** ******

Old Forge, PA **518 Linked In (Active)

Home: 570-***-**** dt2nvv@r.postjobfree.com Cell:570-***-****

SUMMARY

Dedicated results-driven Pharmaceutical Senior Sales Consultant with 10+ years of proven sales performance. Demonstrated ability to motivate customers & grow market share, aimed at improving patient care. Innovative in achieving business and territory goals, by creating strategies for promotional activities that add value as a customer resource. Driven to accomplish objectives. Self-motivated, strong communicator. Adept at product introduction & knowledge of treatment protocols.

Expertise includes:

• CV/Metabolic disease • Customer Credibility • Sales Analyzes/Business Plans

• Problem Solver • Counterpart Collaboration • Clinical Therapeutic Knowledge

PROFESSIONAL EXPERIENCE

NOVARTIS PHARMACEUTICALS CO. E. Hanover, NJ 2002 – 2011

Senior Sales Consultant 2004–2011 Managed all sales and marketing activities for #1 Cardiovascular division in Scranton, PA territory. Geography includes: Lackawanna, Susquehanna, Wayne, and Pike counties. Key products represented: Diovan and Lotrel focused to differentiate as preferred hypertension therapy options. Launched therapies: Starlix(Diabetes), Zelnorm(GI Pain/IBS), Tekturna/Hct, Exforge/Hct, and Valturna (Hypertension), establishing new concepts in cardio/metabolic disease state management.

• Ranked in top 1/3 in CPA field force 2010 (32 out of 103) and region rank (109 out of 494). Finished close to 100% with product goal attainments: Diovan / Hct – 106%, Exforge / Hct – 93.81%, and Valturna – 82%.

• Represented top 20% of region in growth for new hypertension therapy Valturna. Exceeded region market share benchmark by 300% finishing 678% to goal in 2010.

• Recognized 2009 by Regional Director for attainment of sales results and impact for new product launch contest (Exforge Hct) earning cash award for Phase I and II along with Bravo Points for Kicker portion of contest judged on expanded new prescriber base for trimester.

• Received cash award and Bravo recognition in 2008 for "Start to Finish” sales contest by maintaining growth on key drivers of Cardiovascular portfolio during sales force transition; Tekturna results achieved 128% to goal and Exforge 125% to goal.

• Nominated by DM to coordinate all team meetings as QB POD leader (2006-2009). Developed territory action plans for pull-through initiatives with Cardiovascular portfolio.

• Achieved top ranking in district 2006 for Tip Goal attainment: speaker event attendees achieved 188% to goal and programs completed 186% to goal.

• Accomplished top 3 ranking in district for 2005 with year end rank: 16 out 58 and top 1/3 in region with Lotrel, Diovan, and Zelnorm.

• Implemented tactical plans to move share growth on 3 top products with 2004 finish in top 25% in the Cardiovascular sales region.

Sales Consultant 2002 – 2004

Promoted (Diovan/Lotrel); advanced sales as part of Cardio/Metabolic team in Scranton, PA territory. Identified and partnered with key customers and decision makers including: healthcare providers, specialists, hospital contacts & pharmacies. Launched Zelnorm for(IBS/Pain) management.

• Excelled with top 20% in nation rank (2003) finishing 102/526. Achieved top 15% in region rank 18/126. Recognized by DM at annual awards meeting. Hit blockbuster status on Lotrel.

LEONARD SGOBBA PAGE TWO

NOVARTIS PHARMACEUTICALS CO. (Continued)

• Earned Presidents Award in 2002 with rank: region (4/126) and nation (23/526), top 5% sales.

• Participated on several internal tactical teams including: Zelnorm, Business Analysis Review, Dam / Tan Reports Design, and East Region Cardiovascular Objective Setting Tactical Team.

• Appointed by RD to participate in CMR Institute learnings on Disease State Management and Business in Healthcare concentration (certifications exp. 12/2012).

• Achieved year end honors with Diovan for district. First ARB therapy to reach blockbuster status.

INNOVEX INC. (QUINTILES), Parsippany, NJ 2000 – 2002

Sales Representative/Sales Consultant 2001-2002

Hired as Novartis contracted sales rep. to promote Diovan and Lotrel in Scranton, PA territory. Trained in diabetes disease state to represent both (Starlix) and later for the new DPPIV inhibitor.

• Achieved goal after 1 year by meeting sales targets and competencies; hired direct by Novartis.

• Excelled with superior results in 2001 with territory rank: region (7 out of 126) and nation (26 out of 526) top 5% sales. Resulted in letter of thanks from Cardiovascular Division Regional Director.

• Received highest honor in region: 2001 Pinnacle Award (top 5% sales achievers) and MVP Award for outstanding results as top performing rep. in NIV PA Cardiovascular sales district.

Sales Representative 2000-2001

Hired by contractor to represent Glaxo / Wellcome Pharma Central Nervous system sales division within Wilkes Barre, PA territory. Performed all sales and marketing activities for Wellbutrin SR (antidepressant), Valtrex (antiherpetic), Zyban (smoking cessation aid), and Imitrex (migraine pain therapy). Assigned additional responsibilities as district sales mentor/trainer for new hires by DM.

• Established rapport with 160 customers and direct counterpart team maximizing share growth: Wellbutrin SR (6%) Valtrex (15%), Zyban (5%), and Imitrex (2% new product launched).

• Rated as top performer with sales that "Exceeded Expectations" on performance review.

EDUCATION

BS, Business Management/ Business Administration

The Pennsylvania State University, University Park, PA DEC. 1988

CERTIFICATIONS

Situational / Professional Selling Techniques

Psychology of Selling Course

Dimensional Sales Building Course

Self Leadership Course

PROFESSIONAL DEVELOPMENT

CMR Training Courses (exp. completion 2012)

Joslin Diabetes Management (Center of Excellence Program)

Heart. Org Cardiology Learning Web Trainings (CE’s)

QB Pod Leader Training Course

Selling Seminars: (Dale Carnegie and Direct Marketing)



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