SENIOR COMMUNICATIONS AND MARKETING MANAGER

* Versatile and accomplished marketing and communications management professional with a positive attitude and twenty years of progressive experience in communications and marketing program design, analysis, marketing communications and public relations.

* Proven expertise in consumer and business communications planning and execution for both short- and long-term goals.

* Demonstrated experience in progressive companies where management expertise is constantly challenged to create, develop and manage successful programs to increase brand share.

* Seasoned strategist highly skilled in cross-functional team management and motivational abilities with excellent marketing communications and public relations management to deliver results.

* Expertise in internal communications, collateral development and online messaging and site development.

* Excellent project management and event planning and execution abilities to ensure priorities are met to meet management deadlines.

* Excellent verbal and written communications with strong interpersonal abilities to establish beneficial vendor relations, plus internal and external customer relationships.

AREAS OF EXPERTISE

* Communications Program Design and Management

* Marketing Communications & PR

* Communications Strategy Planning

* Team Leader/Motivator

* Social Media & SEO/SEM

* Event & Tradeshow Planning

* Customer Targeting

* Vendor & Staff Management

PROFESSIONAL EXPERIENCE/ACHIEVEMENTS

Sprint Nextel Corporation - Overland Park, KS -- May 2001 to Mar 2012

Marketing Manager, Business Retention and Revenue Generation, Jun 2006 to Mar 2012

* Responsible for management of base retention and revenue generation marketing and communications programs for new and existing customers to increase brand share – including development and management of new customer communications.

* Successfully developed Web portals and landing pages for targeted business segments, and used social media and SEO/SEM to target specific segments.

* Development of processes, training and communication for sales and care channels and management of business retail / indirect channels. Developed reporting program for channels using salesforce.com.

* Managed development and execution of business retention marketing programs for large business accounts in 21 states with B2B marketing programs at regional and account level.

* Developed acquisition marketing campaigns to successfully stabilize and grow consumer (B2C) account base within business accounts.

* Successfully developed monthly (internal) email newsletter for four sales regions and federal sales region.

Manager, Channel Readiness Communications, Jun 2005 to Jun 2006

* Developed and managed internal communications to sales and sales operations including online newsletter, features, sales alerts, training materials and executive communications.

* Successfully developed and launched "SBS News," an electronic internal sales newsletter.

Manager, Integrated Marketing Communications (LTD Division), May 2001 to Jun 2005

* Managed cross-functional teams to develop and execute vertical B2B acquisition marketing communication programs to increase brand share.

* Managed vendors, outside agencies, cross-functional teams and budgets of more than $1M.

* Planned and managed special events, sponsorships and tradeshow participation including logistics contracts and associated POP signage and booths.

* Successfully developed a comprehensive communications plan to launch the Sprint-hosted K-12 online product "Empowered Education Desktop" including collateral materials, e-mail and online marketing, event and logistics planning for a two day event for K-12 superintendents, press and media coverage and training materials.

* Developed marketing materials and communications programs to support product launches within the education, healthcare, hospitality, real estate and government markets.

Data System International, Inc. - Overland Park, KS -- Apr 1999 to Apr 2001

Marketing Programs Manager

* Managed domestic and international enterprise B2B marketing programs, plus internal and external communications with Australia and Europe for DSI’s Wireless Systems Group.

* Managed trade shows and special events with annual budgets exceeding $500K per show and directed sponsorship and sales lead management programs that resulted in over $1M in software sales.

* Developed marketing materials, press releases, feature articles, advertorials and internal communications.

* Developed and managed vendor partnerships to support cross business marketing efforts and supervised staff and outside agencies.

Waddell & Reed, Inc. - Overland Park, KS, Jan 1992 to Apr 1999

Manager, Marketing Communications – Retail Division

* Directed strategic planning and development of advertising, collateral, newsletters and internal and external communications for retail investment division. Supervised staff and managed public relations, design and advertising agencies.

* Managed customer loyalty communications and developed quarterly retail newsletter program with distribution to more than 750,000 retail accounts.

* Expanded marketing communications and programs to support growth from $9 Billion to $23 Billion in assets.

EDUCATION/TRAINING

* University of North Texas, Denton, TX – M.A. Journalism-Public Relations, Graduate Minor: Marketing Member Gamma Beta Phi National Honor Society, Recipient of Graduate Teaching Assistant & Research Assistant Fellowship

* Marquette University, Milwaukee, WI – B.A. Journalism-Advertising, Minor: Philosophy, Minor emphasis: Marketing

* Series 6 and Series 63 Licensed (Waddell & Reed, Inc.)

HONORS

* Recipient of multiple Sprint Excellence Awards and merit increases for exceptional performance, including several Sprint Values Excellence Awards, Peer Award for Excellence, recognition for outstanding work in Channel Readiness Communications, and two Excellence Awards for program management of K-12 Education Marketing Program.

* Data Systems International - Recognized with Marketing Excellence Awards in 2000 and 2001.

VOLUNTEER ACTIVITIES

* Volunteer for Community Organizations and Sprint-Sponsored Community Volunteering, 2001- Present

* Volunteer for Arthritis Foundation Fundraising Events, 1993 – 2005

* Board of Directors, Arthritis Foundation of Western Missouri/Greater Kansas City, 1993 – 1999

* Executive Board, Arthritis Foundation, 1993 – 1995

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