VICKI L. CROUCIER

** ****** **** ****** ***** Verdes, CA 90275 310-***-**** dpt7dr@r.postjobfree.com

MARKETING PROFESSIONAL

“Specialist in Business Administration with a Reputation for Leadership and Success”

Highly qualified, motivated professional seeks an exciting, rewarding career. Possess exceptional ability to work under high pressure, offering marketing, communications, risk management and public relations experience. http://www.linkedin.com/in/vickicroucier

AREAS OF EXPERTISE

E Commerce Marketing Experience Strategic Planning

Direct Response Affiliate Marketing Website Management

Reputation Management Risk Management Social Media Management

PROFESSIONAL PROFILE

PROVEN METHODOLOGY:

Achieve financial growth and exceed profit targets through the formulation of effective business strategies.

Increase sales, market share and profitability via targeted marketing and development of distribution channels.

Identify, establish, and manage strategic relationships to leverage significant long term business opportunities.

Ensure customer satisfaction is afforded highest attention and priority to protect the integrity of the brand.

DEMONSTRATED RESULTS:

Successfully managed multiple department budgets in excess of $3 million dollars.

Reduced operating expenses by $500k (25%).

Developed Operation Manuals and implemented FAQ system for Repair and Technical Support departments increasing productivity by 60%.

Built strategic partnerships with Google, Discover, History Channel, and Paramount Pictures to promote and build brand recognition.

EDUCATION

MBA – Marketing Management BS – Business and Management

Benedictine University, Lisle, IL University of Phoenix, Phoenix, AZ

GPA: 4.00 GPA: 3.99

CAREER PATH

FOUNDER/CEO Local Deals for Moms.com 01/2011 - Present

Formed the company and recruited and developed a team of 10 commission only contractors to acquire deals.

Established a comprehensive and aggressive marketing plan to build the brand through Educational Foundations, School Fundraisers and utilized many popular social networking sites.

Secured editorial with K-Cal 9, CBS News, Palos Verdes News, RPV TV, Patch.com and several Mommy bloggers.

CHAIR OF THE PRESCHOOL COMMITTEEE Rolling Hills United Methodist Preschool 01/2009 - Present

Assist the Director with budget preparation process and present to the Administrative board for final approval.

Conduct monthly preschool committee board meetings.

Developed and implemented Employee Handbook.

Recognized and drafted fundraiser guide with policies and procedures to ensure seamless execution of annual fundraisers including annual Silent Auction.

MARKETING MANAGER Celestron 12/2006 – 12/2008

Directed all marketing and public relations activities managing a high performing team.

Supervised Marketing, Community Outreach, Technical Support and Repair Departments.

Created corporate identity manuals and trademark standards to ensure the integrity of the brand.

Developed Operation Manuals and implemented FAQ system for Repair and Technical Support departments increasing productivity by 60%.

Implemented an ecommerce solution, which increased sales by $1 Million.

Developed sales presentations that won accounts – Wal-Mart, Costco, Target and Amazon to name a few.

Developed proposals for executive management that resulted in product placement in myCokeRewards.com increasing sales by over $200,000.

Reported directly to the CEO and was a member of several executive committees.

Successfully managed $2 Million in marketing funds and developed forecasting models for future budgets.

MARKETING MANAGER HWI USA, Inc. 09/2004 – 12/2006

Developed and executed marketing, advertising, public relations, and merchandising strategies.

Merchandised product for retail placement and identified POP/POS opportunities. Target POP display increased sell-through by 20%.

Developed account-specific presentations for national and regional accounts, focusing on consumer insights, pricing, shelf placement, plan-o-grams and other related consumer target and brand strategy tools

Developed products for retail gaps in category and justified relevance for product, brand, and price point. Fine Bone China placed in Wal-Mart resulted in over $1.5 million in sales.

Evaluated existing catalog formats and implemented reforms that improved visibility, readability, and aesthetic effectiveness by creating a uniform, consistent look and feel that reflected the individual brands.

Moved the catalog design internally and saved $100K in marketing overhead per year.

PRODUCT MANAGER AppleOne Employment Services, Inc. 03/2001 – 07/2004

Initiated and developed this position, established scope, responsibilities, work descriptions, and benchmarked evaluations.

Designed and implemented a web based Quality Assurance program that monitored account activity and client satisfaction increasing revenue by over $800K through more effective client management.

Analyzed data and identified trends, suggested capitalization strategies to the executive management team.

Trained over 200 personnel in the use of the quality assurance program and took measures to ensure compliance in over 200 branch locations.

ONLINE TRAFFIC MANAGER Lines56.com, Inc. 09/2000 – 09/2001

Monitored and evaluated online website traffic, projected usage traffic and recommended advertising and business strategies, which increased traffic by 25% and sales by 15%.

Coordinated with writers, clients, and management to achieve and exceed stated organizational objectives.

Drafted, edited, and distributed daily and weekly email newsletters to optimize conversion and leads.

Designed and produced A/R, P&L, and forecasting reports reviewed by executive management weekly.

Initiated strategies, increased advertisement rotation by over 35%, and participated in the conversion of advertising software from Ad Force to DART.

E-COMMERCE ANALYST Warner Bros. Online, Inc. 05/2000 – 08/2000

Evaluated consumer trends and researched target markets to increase effectiveness of the placement of all e-Commerce components.

Drafted reports based on traffic data and recommended strategies to improve the overall number of online participants.

Implemented and managed advertising and marketing strategies, acknowledged for exceptional performance during a major corporate transition due to the AOL merger.

OTHER EMPLOYMENT

Walt Disney Imagineering, Inc., Glendale, CA

QuickStor Software, Inc., Sherman Oaks, CA

Federal Bureau of Investigation (F.B.I.), Washington, DC

SPECIALIZED TRAINING

Certificate, Supervisory Skills – Cornell University, School of Industrial and Labor Relations

TECHNICAL PROFICIENCIES

MS Office Suite – Word, Excel, PowerPoint & Access

Windows/MAC OS

Quicken

DART

Project

InDesign

Quark

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