Gina Curran
Belle Mead, NJ ***02
Cell phone 508-***-****)
OBJECTIVE: Enhancement of my career in sales, marketing, telemarketing/inside sales
and sales management to include creativity and innovation,
overall knowledge enhancement and the development of a successful
sales, marketing or administrative team.
EXPERIENCE:
2011 – Present Distinctive Promotions , Flanders, NJ (Part-time)
Appointment setting for sales representatives on promotional items for trade shows etc.
2010 – Present MDeverywhere, Hauppauge, NY (part –time)
Subcontracter to handle the preliminary stages
of medical software sales and webinar presentations
• Appointment setting and preliminary sales set-up
• Establish pre-qualifications, website information, a quick webinar
sales introduction
2010- present Dr Leonards, Edison , NJ (part-time)
Medical Catalog Sales/ Part Time Customer Service Representative
• Assisting customers with orders related to home medical items
• Explained products, promotions, product usage, specs, as well as warnings
• Made product recommendations based on medical issues but explained
Need for doctors recommendations
• Assisted in rectifying issues with product defects and returns
2008 - Present E-Ingenuity.com, NJ
Web Design Company
Account Representative/ Part Owner
• Secured accounts for an internet web design company, an enterprise
which I collaborated on as the sales and marketing person
2006-2008 Busse Hospital Disposables, Hauppauge, NY
Territory Manager for New England
• Secured several large pain management accounts(physician offices)
by offering to go direct (rather than through distribution).
This presented a more affordable option to the physicians.
especially in the areas of ordering and shipping.
This offered Busse greater opportunities to offer services to
larger marketplace.
• Developed IDN and Special Bundle Agreements
based on growth and compliance.
This concept was new to Busse which had little to no
GPO Agreements
(Left position due to budget cuts and downsizing)
2005-2006 TYCO Medical Products/ Kendall Division
Account Representative for the New England Territory
• Secured several large prefill and safety needle accounts.
The largest account , Fletcher Allen in Burlington, VT
was valued at $250,000 annually.
( I changed jobs due to extreme back order issues which would negatively
impact commission potential)
2002-2005 Medical Action Hospital Products, Hauppauge, NY
Promoted to Marketing Manager of Kits and Trays Division December 2002- 2005
Year 2005
Repeated another year of kits and trays selling excellence,
Surpassed the established budgeted increase in the division
Repeated a 4.6 million increase. Closed the financial year end in April 2005
over the budgeted growth increase by 2.3 million
Created a new IV kit line with extension sets, created a new CVC kit line
partnering with the manufacturer of Biopatch(J&J).
Revisited the Debridement and I&D tray line, looked for alternate care
Distributors interested in promoting this line.
Clinically reviewed “securement devices” for CVC and IV trays.
• Demonstrated Marketing and Sales Excellence for fiscal year 2004
Received the Marketing Manager Excellence Award
For exceeding the company goal of a 4.5 million
increase in the sales of kits and trays by 2 million
dollars. May, 2004, Reviewed and received pay increase on highest scale
• Worked in conjunction with the contracts department on GPO bids, and RFP’s related to the IV product line, specifically peripheral IV trays and CVC maintenance trays
• Established companywide training programs for the entire sales force & managers. Conducted field evaluations of reps and helped close larger lucrative deals.
• Instituted and developed full policy and procedures for quoting on products, establishing contract pricing, field authority and increasing margins on expiring contracts and quotes.
• Clinically reviewed all current kit offerings and enhanced the product line to become more competitive and clinically acceptable. This was done by removing 75% of the latex kits, moving to safety needles and safety scalpels, changing instrument buyers and packaging for laceration and suture removal kits, and by dramatically changing kits sequencing and component selection to reflect current hospital protocol, CDC guidelines, INS nursing guidelines and OSHA guidelines
• Developed marketing strategies and kit types to sell ChloraPrep and non-ChloraPrep kits into adjunct areas of the hospital including Pediatrics and Dialysis etc.
• Orchestrated the establishment of partnership selling and promoting healthy relationships with vendors such as 3M, Johnson and Johnson , Aplicare, Fulflex and Global
• Participated in National APIC, INS, ENA & AORN shows
• Assisted territory representatives in closing larger IDN/ IHN deals based on compliance and growth, Adventist Health, Broward, Duke University Health System, Baptist Memorial Health Care
( Position ended when new management came in requiring all marketing managers to reside in NY. Joint decision to leave. Received a lucrative severance package.)
Medical Action Hospital Products , Hauppauge, NY
Territory Manager
New England Territory (Promoted in December 2002)
• Developed and finalized sales of ChloraPrep kits that had originated with the
Medi-Flex position. Expanded sales volume and increased my account base throughout the New England Territory
• Became commissioned prior to finishing the Medical Action training period. Superceded plan expectations within six months.
• Established training programs, training materials and worked in the field with other territory managers on the basics of selling the new ChloraPrep antiseptic. Related this information to the sale of central line change kits, PICC kits, TPN trays and peripheral intravenous kits. Trained reps on how to conduct an in-service for kits and trays. Developed kits and trays in-service materials in conjunction with Medi-Flex antiseptic materials.
• Conducted presentations in hospitals on the efficacy of ChloraPrep for my territory
and helped other sales reps refine presentations for their hospitals. Participated in local INS and APIC shows
• Once the new antiseptic was on the GPO’s, met with individual representatives to work in unison on various accounts
1999-2002 Medi-Flex Hospital Products Overland Park, (KS)
Promoted to Regional Business Manager( April 2001)
(Kit division sold to Medical Action Hauppauge , NY (October 2001)
• Managed the entire north eastern territory ME, VT, NH, MA, RI, CT, NY ,NJ
selling the new FDA approved antiseptic, ChloraPrep, to hospitals, dialysis
clinics and medical facilities
• Conducted meetings (INS, APIC, tradeshows etc.) as well as individual and group presentations to surgeons, infection control leaders, interventional radiologists,
house-staff doctors and cath-lab clinicians etc.
• Responsible for changing hospital policies and procedures related to
skin prepping protocols and antiseptic use.
• Conducted presentations at Value Analysis, Finance Committee Meetings and Standardization Meetings, to gain product approval
• In-serviced the product for large and small medical facilities to nursing staff, general clinical staff and doctors.
(Kits and trays division sold to Medical Action, money was in
The sale of kits with the new antiseptic. Left in 2002)
Medi-Flex Hospital Products Overland Park, (KS) Inside Sales Manager
( 1999- 2001 promoted)
• Successfully managed an inside sales team enhancing their
selling skills of antiseptic skin prepping products
(intravenous skin prepping kits, central line dressing change kits
and blood culture prepping kits) through training and motivation
• Project development and campaign implementation in coordination
with marketing and advertising mailers
• Recruited and developed a structured inside sales team
at the Overland Park, KS office to augment the outside sales force.
1995-1999 Nelson Communications (NY) (two divisions)
Professional Telemarketing Inc. (MO) –Director of Tele-Recruitment
Arista Medical Marketing (NJ)- Telemarketing Manager
( Pharmaceutical Marketing Firm)
NJ & MO Promoted to Director Tele-Recruitment
(MO) Professional Telemarketing Inc.
• Relocated by the company to develop and managed a pilot program to test pharmaceutical recruitment in the mid-west.
• Organized and developed a full recruitment center to handle
several project types from physician educational meetings to promotional
and consulting meetings
Telemarketing Coordinator/ Marketing Manager
(NJ) Arista Medical Marketing
• Supervised and directed a managerial staff of five coordinators and
two floor supervisors of four divisions within the marketing department
• Reorganized and expanded the marketing department:
teleconference, telemarketing, customer service and
mailroom (advertising pieces & gifts for doctors)
• Developed a large, profitable cohesive pharmaceutical recruitment
center marketing new FDA approved drugs to physicians through various meeting formats.
1994 - 1995 United Video Security, Inc. / Response Ability Systems (NJ)
Inside Sales Marketing Manager
• Supervised a 20-30 station, automated telemarketing department
• Directed three floor supervisors and a five person confirmation staff
• Revised training procedures for newly hired telemarketers
• Handled and implemented new recruitment campaigns and training classes
• Organized the calling data base for the dialer, implemented programming schedules
• Supervised list buys and list management
EDUCATION: Rutgers University/ Clinical Psychology, Middlesex County College
Associates Degree in Criminal Justice /Corrections Administration
Resume Addendum for Prior Years (from my past resume)
Showing Additional Inside Sales and Marketing
1995 - 1996 Metropolitan Life (NJ) Part Time Telemarketing Consultant
Subcontracted to develop telemarketing scripts and a format for appointment setting
Script testing, established appointment setting procedures and confirmation process
1994 - 1995 United Video Security, Inc. / Response Ability Systems (NJ)
Sales/ Telemarketing Manager
Supervised a 20-30 station, automated telemarketing department
Directed three floor supervisors and a five person confirmation staff
Revised training procedures for newly hired telemarketers
Handled and implemented new recruitment campaigns and training classes
Organized the calling data base for the dialer, implemented programming schedules
Supervised list buys and list management
1986 - 1994 Homesafe Services (AT&T) (NJ) Telemarketing Manager
(Part-time Evening Supervisor promoted to full-time Telemarketing Manager)
Established a telemarketing division responsible for appointments for sales force
(Products: AT&T Security System and First Alert Security System)
Compiled a training manual and an operations manual (guidelines for recruitment,advertising for personnel, motivational techniques,
salary and commission structure, elements of scripting and training)
Instructed other security dealers of First Alert products as part of an open
communication network among dealers
Established telemarketing groups to market additional security products
Established two satellite offices
1992 - 1994 Snelling Temporaries (NJ) Part Time Consultant for Telemarketing
Subcontracted to assist in the development of telemarketing support for the
activities of outside sales representative & developed promotional campaigns
1983 - 1990 R&R Advertising (NJ)
Sales Rep 1983-1986 Promoted to Sales Manager 1986
Originally hired as an outside sales representative to contact businesses and advertising agencies offering services as recruitment advertising specialists
Supervised the planning and the administration of large recruitment advertising
campaigns in various print media (Responsibilities included: training, motivating & refining a professional sales force.)