ALEXANDRA MOORHEAD

**** ****** **. • Falls Church, Virginia 22043

571-***-**** • dk0hvh@r.postjobfree.com • www.youtube.com/reportingalex

http://athensmidday.blogspot.com/search?q=Alex+Moorhead

TELEVISION REPORTER, PUBLIC RELATIONS

Talented self-starter with hands-on experience in reporting on local, state, national, and global issues across the broadcast and print medias through an effective combination of internships, academic coursework, and student-run productions.

Strong core knowledge of television production, including source interviews, video shoots, scriptwriting, and live newscast anchoring.

Demonstrated ability to meet strict deadlines, including by selecting, researching, and packaging assigned stories for air as well as standing by to perform live intros and outros.

Dynamic communicator connecting well with diverse audiences, including for particularly challenging stories requiring sensitivity and quick thinking.

Conversant in Spanish.

Media Pitching • Television Reporting • Broadcast Anchor • Interviews • Research • Video Shoots

Print Media • Copy Writing • Editing • Deadline Management • Video Editing

PROFESSIONAL EXPERIENCE

HEALTH2 RESOURCES, Vienna, Virginia • February 2011-Present

Communications Specialist- Media

Pitch to media outlets directly and indirectly for multiple clients; all clients are involved in the health care industry and have either a product or innovation about health care delivery transformation attributable to the Health Care Reform Act. Distribute press releases via push emails; schedule interviews between clients and reporters; monitor media coverage through sites PRNewswire and BurrellesLuce; create media reports to showcase how my pitching efforts benefit their business with charts, lists of original articles and number of press release hits. Knowledge of health care industry. Event coordinating for clients’ conferences; some ranges to over 400 attendees. Administrative office work.

NATIONAL MEDIA, INC., Alexandria, Virginia • 2010-2011

Media Assistant

Culled daily advertising spending data from TV station personnel for National Republican Congressional Committee candidates being tracked in 10 states with 50 districts as well as 3 senate campaigns for the 2010 midterm elections. Processed orders submitted by media buyers by submitting them to each of the stations’ representatives, following up to verify and document receipt. Updated the SBMS system with accounting data, prompting the generation of checks for payment to the TV stations. Balanced and zeroed out client accounts after the end of the elections and the broadcast of the purchased ads.

Contributed to the company’s achievement of its largest media spend since its launch.

WOUB-TV ATHENS MIDDAY, Athens, Ohio • 2008-2010

Anchor/Reporter

Performed dual roles as an anchor and reporter for a student-produced live newscast. Covered stories as assigned during daily conferences with the Editor, interviewing sources, writing and recording scripts, editing video, and preparing for live intros/outros during the live noon show. Transitioned to a role as an anchor tasked with potential local, state, and national stories for presentation to the producer. Retooled stories ultimately

ALEXANDRA MOORHEAD • Page 2 • dk0hvh@r.postjobfree.com

selected for broadcast, highlighting any local links to or impact on the Athens County area viewership. Completed sound checks and double-checked scripts in preparation for a live, half-hour broadcast.

Expanded stories for placement online.

Strengthened on-air presence, deepening hands-on experience in video shoots and interviews.

OHIO UNIVERSITY’S GLOBAL SPOTLIGHT, Athens, Ohio • 2010

Foreign Correspondent

Authored stories about the 2016 Olympics and leprosy in Brazil as part of a beat assignment. Overcame the 3-hour time difference and the Portuguese language barrier to locate and interview sources. Completed project as part of a class focusing on such global topics as war, religion, poverty, and social diversity.

Edited other stories as assigned.

WSAZ-TV, Huntington, West Virginia • 2009-2010

Intern

Expanded writing, interviewing, and editing skills by assisting and closely shadowing field reporters covering such real-world topics as crime and drugs for a NBC affiliate serving Huntington and Charleston, West Virginia. Arranged interviews, learned to shoot video, and improved script writing skills.

Edited B-roll for use with voiceovers during the evening news broadcast.

Diversified communication skills by learning to interact professionally with the general public, particularly during tense situations.

SCRIPPS SURVEY RESEARCH CENTER, Athens, Ohio • 2008

Survey Telemarketer

Compiled research for surveys and polls through interviews with specified audiences.

ASHLAND DAILY INDEPENDENT, Ashland, Kentucky • 2007

Summer Intern

Covered political stories as an intern assigned to train with syndicated print journalists.

EDUCATION

Bachelor of Science in Broadcast Journalism (2010) (Cum Laude)

Ohio University, Athens, Ohio

TECHNICAL SKILLS

Microsoft Office (Word, Excel, PowerPoint)

Associated Press’s ENPS

Final Cut Pro

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