ANTHONY MICHAEL VAZ

** ****** ******, *********, ******* M8V1X7

Phone: 001-416-***-****(R) Email: ctl1lz@r.postjobfree.com

CAREER OBJECTIVE: Sales & Marketing / Business Development

SUMMARY OF QUALIFICATIONS

• Over 20 years experience in Sales and Marketing and Business Development.

• Proficient at analyzing market trends to provide critical inputs & formulating selling & marketing strategies. A keen planner and strategist with proven track records of consistently increasing the sales/ profitability of the company.

• Adept at attaining significant cost efficiency through optimization / restructuring of the business operations.

• Leading, training & monitoring the performance of team members to ensure efficiency in sales operations and meeting of targets.

PROFESSIONAL EXPERIENCE

Reliance Industries Ltd. General Manager Since May’02

The Growth Path

General Manager Dec’06 to date

Dy. General Manager Apr’04 - Nov’06

Sr. Manager May’02 - Mar’04

Reliance Industries is the first private sector to foray in organised petroleum retail in the country having over 1400 fuel retail outlets. Launched in 2004, it set a record by capturing a 13% market share in just 2 years in a business dominated by large well established companies having over 25000 retail outlets.

Currently as General Manager-Fuel operations, I am responsible for developing, improving and monitoring the operations and processes for all the petroleum retail outlets across India. Key responsibilities include

• Putting in place effective systems and practices for enhancing business profitability and superior service standards.

• Improving cost efficiency of operations and budgeting

• Ensuring Quality and Quantity compliance and conducting audits

• Continuous innovation in SOP’s and policies

Prior to this up until Apr 2008 was primarily responsible for developing and rolling out the Rural Marketing initiative of the Petroleum retail business. As part of this responsibility, notable achievements were

Developed & implemented the rural business initiative for Reliance Petroleum Retail – a part of the first and largest private sector petroleum retail rollout in India.

Key member of the team that Conceptualised & implemented alternative formats for retailing fuel in rural markets - “Farm Fuel Outlets” – an unique rural fuel retailing model, a first in the industry taking petroleum retail to the villages of India

Restructured all elements of a conventional retail outlet to ensure commercial viability and quality and quantity compliance in rural markets.

Prepared SOP’s, processes and training content and conducted training programmes. Developed all business and commercial processes

Managed sales and operations of all Farm Fuel outlets.

CEAT Ltd. Product Manager Oct’96-May’02

The Growth Path

Product Manager Apr’98 - May’02

Asst Product Manager Oct’96-Mar’98

Manager - Advertising Dec’97-Dec’98 (Additional Responsibility)

Notable Milestones

As Product Manager

Headed the Farm, Scooter, Motorcycle and Off the Road Tyre Product Categories across all segments – Replacement, OEM and Exports.

Functioned as an independent Profit Centre responsible for production planning, sales volumes and product category profitability.

Created “Samraat Super” which is today the flagship brand of the company in the farm tyre category.

Increased market share for tractor tyres from 11% to 16% taking the company from the 6th position into the top 3 in the industry.

Increased marketshare of OTR tyres from 17% to 22% in 2 years taking it to the No 2 position in the industry.

Developed a successful blueprint for expansion of the channel for farm tyres giving greater penetration in moffusil markets.

Conceptualized and launched several new brands in scooter and farm tyres.

As Manager - Advertising

Functioned as overall in-charge of the advertising function.

Involved in creative, media planning and media buying with HTA & FCB Ulka.

Controlled outdoor media, events, exhibitions, print and production.

Handled CEAT CRICKET Ratings and planned & organised the CEAT cricket ratings EVENTS for the international cricketer and team of the year.

Gained exposure for the CEAT Cricket Ratings through Star Sports and ESPN.

MRF Ltd. Technical Service Engineer Nov’91-Oct’96

The Growth Path

Technical Service Engineer Jan’96-Oct’96

Product Supervisor - Passenger Tyres Nov’91-Jan’96

Notable Milestones

As Technical Service Engineer

Functioned as overall in-charge of sales and customer service of the Rajkot branch office.

Headed the sales team with a turnover of Rs.4 Crore per month.

As Product Supervisor - Passenger Tyres

Assisted the Product Manager in all product management and marketing activities for the group.

Conducted:

o Field studies.

o Product tests and evaluation.

Coordinated with advertising agencies.

Handled sales promotional campaigns.

Microsense Computers Pvt.Ltd. Sr. Sales Executive Sep’89-Nov’91

Handled sales of data communication equipment to key accounts.

Remington Rand (I) Ltd. Sales Representative Sep’88-Sep’89

Handled sales of typewriters and other office equipments.

EDUCATION

Post Graduate Certificate in Marketing Management (Marketing) 1994

Loyola Institute of Business Administration, Chennai

B.A. (Economics & Statistics) 1988

St. Xavier's College, Mumbai

REFERENCES

Available on request

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