Anupam Deb

E Mail: cr9pv0@r.postjobfree.com / cr9pv0@r.postjobfree.com

Contact: +91-999*******/ 956*******

Address: **-*, ******* **********, ***-65, Noida

Assistant Manager Marketing

With skills; 4.6 yrs experience and knowledge in

Brand Promotion Strategic Planning Consumer Loyalty Promotion Alliances Communication Planning

Currently Associated with RTU WEARS-BIGLIFE as Assistant Manager-Marketing since DEC-10

Possess deep understanding of marketing planning, advertisement, promotions, etc.

Deft in formulating strategies & budget allocation and planning for both ATL & BTL activities.

Looking after the Loyalty program (the Royalty program) and business generation from the same

Exploring and proposing new possibilities and ideas to market the brands in the local market.

Demonstrated abilities in conducting promotions, events, brand building activities & accelerating business growth.

An effective communicator with excellent relationship building & interpersonal skills. Strong analytical, problem solving & organizational abilities. Possess a flexible & detail oriented attitude

Occupational Contour_________________________________________________________________________________

Since Dec’10 with JDS APPARELS PVT LTD – “RITU WEARS-BIGLIFE” as Assistant Marketing Manager

Job Description

Plan and prepare the marketing calendar for mass media campaign for ATL/BTL initiatives

Liaise with various media agencies, media houses, outdoor vendors, BTL vendors.

Budget allocation and execution – Print, Outdoor, Radio, (Below the lines – POPs)

Develop and manage the production of events marketing collaterals

Plan and coordination of events’ advertising and promotional campaigns.

Coordinate and manage media and PR agency to generate coverage and maintain awareness.

Consumer Loyalty: Strengthen and increase effectiveness

Stay abreast with marketing trends, innovations, communication techniques and any media regulation.

All the collaterals, media activities and timely deployment to be ensured

Looking for the new clients in market and sales of Gift cards.

Set the target for all the stores and achieving the target for gift card sales.

Look for the POP materials for loyalty program and gift cards installed in all the stores and plan accordingly

With visual merchandiser

Key Result Areas

Manage advertising and communication in mass media

Deciding the content, placing of ad, frequency, and medium for advertising as per the budget allocated.

Analyse consumer recall of campaign based on consumer loyalty program.

Increase the walk-ins, sales, royalty card holders through various marketing campaigns executed.

Increase in brand awareness / recall post various campaigns

Increase in walk-ins, sales, membership base post various campaigns.

Analyse the decline in sales and walk-ins & design strategies to improve the same.

Revenue generation and design programme for members.

Key Interfaces

Internal - Sr. Management, Category Heads

External - Agencies – Advertisement, creative (Vermillion Communication Pvt. Ltd) PR – (WFIVE Communication), Local Vendors for printing of marketing collaterals

June’09 - Dec’10 with Lifestyle International Pvt. Ltd. as Sr. Executive- Marketing

Strategic Planning & Product Promotion

Create and execute the strategic planning and marketing plans for the products

Responsible for budget allocation of all ATL/BTL communication and implementation for the stores.

Working As a Marketing Head in the Store for Lifestyle and Max Rajouri garden

Looking after the Loyalty program(the inner circle) for Lifestyle

The deployment of all the marketing activities in Lifestyle store

Looking for acquisition of new clients for Gift vouchers

Handling all the BTL activities for Delhi

Integration with analytical marketing for focused data driven campaigns for cross selling to existing base

Space on hire (SOH) - Co-ordination with brands and negotiating with them for the same.

Marketing Strategies / Marketing Communication

Looking after the Loyalty program(the inner circle) for Lifestyle

Responsible for budget allocation of all ATL/BTL communication and implementation for the stores.

Co-ordination for designing artwork for all kinds of advertising campaigns

Emphasize on visual merchandizing and branding for adequate visibility in the store.

Promotion Alliances with many brands for space on hire(SOH)

Gift vouchers sales and looking for the new clients for achieving the targets.

Co-ordinating with advertising & PR agencies for advertisement campaigns store launches & press releases.

Enable to Achieve a Domestic turnover with a close sales mix

Consumer Loyalty: Strengthen and increase effectiveness

Implementation of all the marketing collaterals in the store.

Brand Strategy

Conceptualising, planning & organising the things for timely delivery and implementations of POP materials

Doing the marketing survey of the competition and presenting the same.

Enhance brand visibility and strengthen brand position

Creating & executing various communication tools for Branding & Promotions for various products.

Looking for the new clients and doing the market analysis for the same, calling data and sales pitch.

Negotiating with brands for space(SOH)

Key interfaces

Internal - Sr. Management, Product Team & marketing Team

External - Agencies – Advertisement, creative & PR. (PR PUNDIT)

Noteworthy Contributions

Achieving the target of Rs2 cr annually for gift vouchers.

Managing marketing activities for 2 branches, MAX LIFESTYLE and RAJOURI LIFESTYLE

Design and implement loyalty programme for store and discuss the growth and outcome with Business manager.

Done major tie up like TITAN, INDIAN TERRAIN, COLOR PLUS for SOH

Formulating annual plans and budgets for the brand for ATL /BTL & devising marketing activities for successful launching of every new campaign with Regional marketing manger

Done major tie up for members like RUBY’s TUESDY,TGI’F,PIZZA HUT, Gold’s gym

Mar’08 – Jun’09 with Vishal Retail Pvt. Ltd as Marketing Executive-Marketing and Advertising

Developing strategies for higher and better brand visibility, recall & enforcement with special emphasis on creativity and innovation.

Identify the communication strategy by working with Sr. management, different media and ensure cost effective communication whenever required.

Undertaking sales trend analysis, market segmentation,

Carrying out all brand initiatives in the region; planning, conceptualising & executing ATL & BTL activities, Local festival calendar, and market analysis and trend.

E-Commerce –Inditimes, rediff and online portal sales and branding.

Handling Consumer durables and home appliances section-sales in the online portal and ensure timely delivery.

Coordinating with the advertising agencies for the schemes.

Coordinating with the different departments (like FMCG, Apparels, home appliances, home furnishing, lifestyle, Techno-mart) for the schemes.

Co-ordination with customers and get the Feedback and complains of the customers.

Competitor’s store analysis, sales trend and visit the website for the promotions and analyze our and their position.

Noteworthy Contributions

Efficiently handled the following agencies

Internal - Sr. Management, Product Team & Sales Team

Advertising agency- Team portrait and PR agency- Percept profile communications

Conceptualise and implement the plans for e-marketing and strategies designed for marketing activations

Team motivation in the store, visit to stores, consumer feedback, price analysis and stock of marketing POP.

Design and executed schemes with senior management

Design and execute two weeks catchment’s promotional for low prices and shop for Rs 5000 and above and win home appliances

Brand handled – All the brands which fall under the roof of Vishal Retail Ltd.

MAY’05-APR-06 with INNOVEX INDIA PVT. LTD. as Marketing Executive-

For brand Hindustan Levers-PEPSODENT

Meeting with the doctors and giving the idea of the products and the campaigns.

To educate the dentists about the Pepsodent products.

To check Brandings and all the POP material, make the doctors list and the DCR reports.

To organize the events and the dental health program

NOV’04-MAY-05 with ORION DIALOG as Customer Care Executive-

For BHARTI CELLULAR LTD(AIRTEL).

Attending the calls for the customers and handling the calls.

Handing the software’s and also doing the provisioning in the software.

Attending the calls and achieving the targets as per the monthly wise.

Online resolution of the query of customers and look for quality assurance

Work on AHT, Quality analysis, provision in calls and software and at the point solution for customers.

Academy_____________________________________________________________________________________________

PGDBM (Marketing)

National institute of Management & Technology (NIMT) Ghaziabad 2006-2008

B.S.C (Zoology)

NEHU Shillong 2001-2004

Personal Dossier_______________________________________________________________________________________

Address : Flat no-105e, Kailash Apartments, Guwahati, Assam

Date of Birth : 31st Aug. 1983

Marital Status : Single

Alternative contact no : 921-***-****(Manish)

Date:-____________ ANUPAM DEB

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