Noël Parker

Senior Marketing Professional

cn2a5v@r.postjobfree.com

www.linkedin.com/in/noelparker

510-***-****

OVERVIEW

My role is to use business management and marketing skills to help companies solve problems. My toolkit includes an analytical mind, an extensive marketing and communications background, excellent project management skills, and a pragmatic approach to succeeding in a changing business environment.

• Direct response, online and web marketing

• Acquisition and retention marketing

• Client and external communications

• Project management

• Market segmentation

• Collaboration and consensus building

• Product management

• Recruiting, hiring and team leadership

EMPLOYMENT HISTORY

PENSCO Trust Company

10/11 – 9/12

Interim Vice President of Marketing

Led client and external communications during business integration with a competitor. Managed web marketing, segment/product management, and public relations professionals. Targeted individual investor and advisor markets.

- Improved positioning to reflect the integrated company

- Created and executed integration-related communications and PR

- Championed web content build-out

- Maintained external marketing presence in the face of resource constraints and change management

- Drove the creation of custom service offerings for new target market segments

Wells Fargo Bank, Small Business Direct Credit

6/09 – 10/11

Project Manager for Bank Integration

Represented the small business credit team during Wells Fargo’s merger with Wachovia Bank. Served small business credit users. Owned four key objectives:

- Use tailored and timely communications to create a good customer experience while making significant changes to small business credit accounts

- Solve multiple problems created by portfolio anomalies and communicate options to impacted clients.

- Sync with numerous bank functions on activities and communications related to the merger

- Coordinate a team of data, communications and operations specialists towards these goals

Interim Product Development Manager

Initiated the development of the first new product for Small Business credit users in over 5 years.

- Identified the market need through consultation with field representatives and formal market research

- Socialized the product proposal among stakeholders and senior management to acquire funding

- Scoped product needs for technology team to craft technology specs

Marketing Consultant, Segmentation Marketing (various clients)

2005-2009

Hotwire (a division of Expedia, Inc.), San Francisco

2003-2005

Director, Database Marketing

Leveraged and enhanced sophisticated data algorithms for acquisition and retention marketing.

- Improved offer targeting and message relevance using data-based intelligence

- Created and implemented enhanced website registration system for data collection

- Managed email marketing/data collection vendor

- Collaborated with internal creative team to leverage brand across all contact channels

- Lead team of analysts and marketing managers

Charles Schwab Electronic Brokerage

1998-2003

Online Acquisition Marketing Specialist

Brought the discipline of direct response marketing to the online space in its nascent period.

- Created and aggressively tested banner and text ads across the growing Internet

- Conducted ongoing offer testing offer to optimize lead quality

- Employed behavior-based intelligence for segmentation, offer development and positioning

- Identified and created tracking systems for measuring key performance indicators

- Generated affinity marketing campaigns with specialty portals such as Salon.com and iVillage.com

Wells Fargo Bank, Small Business Direct Credit

1996-1998

Vice President, Acquisition Marketing

Developed and executed a multi-channel B-to-B acquisition strategy (credit products offered to small businesses).

- Improved list, offer and positioning via aggressive test-and-learn methodologies

- Led a team of direct marketers and analysts

- Created targeted communications while adhering to brand standards

- Managed multi-million dollar marketing budget

Council on Education in Management

1994-1996

Vice President and Director of Marketing

Professionalized product development and marketing for a company that provided employment law training and publications to HR markets.

- Initiated the company’s first marketing research to define the benefits of their products

- Formalized the positioning of product offerings to match the need in the marketplace: to mitigate risk and protect corporate assets

- Hired professional product development and marketing staff

Krames Communications (provider to health care markets)

1987-1994

Director of Product Management

Grew hospital segment and a dozen practice specialties, including orthopedic surgery, general surgery, general dentistry, oral surgery, chiropractic and physical therapy.

- Increased sales by bringing profitable new patient education titles into the publication list

- Consistently beat records for annual sales of new titles, due to superior understanding of market need

- Opened two new high opportunity markets

- Led a team of 6 product managers

EDUCATION

MBA, University of California, Berkeley

Emphasis: Marketing and Information Systems Management

BA, Physical Anthropology, University of California, Berkeley

Honors: Phi Beta Kappa

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