Marketing Business Development Management Sales |
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Resume Text:
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AISLING O’TOOLE
**** – ** Wall Street, New York, NY 10005 • (646) ***-**** • *************@*****.***
Experienced marketing professional with a proven record in planning and executing comprehensive marketing strategies across a variety of industries. Permanent work authorization – no visa sponsorship required
EDUCATION
British Columbia Institute of Technology, Burnaby, BC 2005 - 2007
Diploma of Marketing Management and Entrepreneurship, Honors
• Awarded the Vancity Capital Scholarship for Entrepreneurship, both 2006 and 2007
• Created a comprehensive business plan for 2MC Clothing Company, including a three-year marketing budget and financial plan, and spearheaded a three-year growth strategy for QLT Inc.
University of British Columbia, Vancouver, BC 2002 - 2005
Bachelors Degree in Arts, Psychology Major
PROFESSIONAL EXPERIENCE
Mr and Mrs Smith, New York, USA 2012
Marketing Specialist
• Conducted market research and created a launch proposal
• Sourced relevant traditional media, social media, tastemakers and brand partners
Growthworks Ltd., Vancouver, British Columbia 2011
Marketing Coordinator
• Designed brochures, flyers, and sales cards providing additional collateral for sales team as needed
• Managed three complex websites in both French and English and chaired online webinars
• Created daily and weekly email blasts and analyzed results
• Coordinated marketing and legal efforts for a hostile takeover
The National Housing Federation, London, United Kingdom 2008 - 2010
Marketing Coordinator
• Created, edited, and maintained commercial directive website, events marketing collateral and email campaigns, partnering with external consultants as necessary and monitoring a budgetary implications of campaigns
• Wrote, edited and distributed press releases and managed social media sites
• Served as the main contact for all things related to marketing and communications
• Orchestrated presence at events across the United Kingdom
Holborn Holdings Ltd., Vancouver, British Columbia 2007 - 2008
Development and Marketing Coordinator
• Supported business development and marketing strategy, including idea generation, financial goal setting, and the creation of marketing benchmarks
• Assisted with planning of an extensive marketing campaign for The Ritz-Carlton Vancouver
• Coordinated marketing campaigns for residential housing developments
HSBC, Vancouver, British Columbia 2007
Intern, Sponsorship Marketing
• Supported brand management and marketing campaign design, e.g. coordinating presence at community events
• Assisted in management of the sponsorship budget
Onni Group of Companies, Vancouver, British Columbia 2007
Intern/Development and Marketing Assistant
• Created marketing plan for a large residential development
• Developed and maintained market research databases
SKILLS
• Quark Express 7 Advanced
• SEO & PPC Integration
• Copywriting for digital media
• Project management
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