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Insurance Product Director

Location:
United States
Posted:
August 09, 2011

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Resume:

Darryl Osman, MBA

**** *. ******** *****, ********, IL 60067 Ph: 847-***-**** Email: bu99q5@r.postjobfree.com

SUMMARY

Product Management Director with 10 years of progressive experience in property, auto, umbrella and inland marine insurance. Experience positioning mainstream and affluent products for profitable growth.

SPECIALTIES

Product management, price segmentation, product strategy, underwriting, correct classification, insurance to value, state strategy, forms development, rate and form filings, business planning, new market entry, compliance, competitive analysis, business requirement development, market research, measurement and analysis, policy processing, business rules, billing, training and development.

EDUCATION

• MBA (University of Guelph, Ontario, Canada ‘00). • Construction Risk and Insurance Specialist Certification (‘08).

• B.Sc. (Arizona State University, Tempe, Arizona ‘98). • Preparatory College (Hurstpierpoint College, Sussex,

England ‘94).

• Certificate in Competitive Intelligence (Drexel University, Philadelphia, Pennsylvania ‘03).

EXPERIENCE

Product Management Director – Fireman’s Fund Insurance Company, Chicago, IL January 2009 – Present

High Net Worth

• Countrywide P&L responsibility for Excess and Collections; $190M GPW.

• Manage one full-time staff member. Team leader for 2 customer service professionals.

• Accountable for defining product-line strategies.

o Provided quarterly updates to senior leadership team. Presented line results, product strategy to each region as part of the annual underwriting road show.

o Developed comparative rating models to assess competitive position; pre and post rate changes.

Improved competitive position for affluent segments by flattening FFIC’s AOI curve.

o Responsible for reviewing indications and making trend selections in order to meet ROE goals.

Managed rate and rule filings.

o Implemented price segmentation to address underperforming segments (driver, experience class plans).

o Analyzed competitor policy forms in order to stay market competitive.

Implemented contract changes which included developing a project/communication plan, estimated incurred loss impact, created business requirements, tested print output.

o Revised underwriting guidelines and developed a trailing document process to enforce rate integrity.

o Created business requirements to support FFIC’s new policy administration system (quote, policy screens, business rules).

• Developed a process to improve driver classification by identifying undisclosed drivers, generating $1.6M in revenue.

o Appended internal data with Choicepoint’s A.D.D. information. Developed customer service phone scripts, rules for processing mid-term/renewal changes, documentation procedures, scorecard for displaying real-time results.

• Developed business requirements for SAP FS-CD in order to collect down payments, accelerate cash-flow, enhance payment plan offerings and improve invoice design.

• Reviewed large losses in an effort to control loss costs by developing appropriate settlement strategies.

o Identified offsets (comparative negligence, product liability, dram shop), ordered; IME’s, EUO’s, toxicology reports, sub-rosa’s. Reviewed accident re-construction, biomedical expert testimony.

General Market

• Responsible for launching the Allianz general market brand to North America.

o Developed a new Umbrella, Scheduled valuables program. Implemented in 10 states.

o Implemented multivariate rating plans, drafted policy forms, developed rules to support a fast-flow low-touch underwriting model.

o Set new business rate levels, accounting for expense and expected loss cost differences relative to cost-based competitors.

• Developed business requirements using Accenture’s documentation framework for rate/rule, underwriting, forms.

o Partnered with Accenture to design a web-based quote and policy issuance platform.

Darryl Osman, MBA

1122 S. Parkside Drive, Palatine, IL 60067 Ph: 847-***-**** Email: bu99q5@r.postjobfree.com

Program Manager - Zurich North America, Schaumburg, IL May 2008 – January 2009

• Countrywide responsibilities for $440M Inland Marine book; Residential and Commercial Builders Risk, Contractors Equipment.

• Developed a price elasticity model to measure the impact of price changes on GPW, ROE, and BOP contribution.

o Input variables included internal and external data; submissions, close rates, average premiums, retention, planned rate changes, trend, and external market forces.

• Recommended price segmentation enhancements based on competitive analysis.

o Examples included Equipment type / use, construction class and territory.

Auto State Product Manager - Zurich North America, Schaumburg, IL July 2006 – May 2008

• Managed three zones for Zurich’s small business commercial auto division ($74M GPW).

• Responsibilities included developing an enterprise state strategy process.

o Data points included, transactional (quote, submission, close rates), market (size, structure), financial (premium/loss data), agency and competitive data to support operational decision-making at a territorial level.

o Developed and delivered training to field leaders and underwriters.

Created a tactical sales blueprint using comparative rating, underwriting, pricing data to identify targeted producers and market segments.

• Introduced price segmentation using competitor relativities e.g. SIC, body type.

o Revised territory relativities to target areas of opportunity based on market desirability, competitive position, and distribution footprint.

• Partnered with underwriting to facilitate appetite, eligibility adjustments and company placement guidelines.

• Created new business reports to monitor quality/mix by various geographic and customer dimensions, including account size/composition, degree of schedule/experience rating, prior loss activity, risk-grade distributions.

o Developed producer scorecards to assess production trends (policy counts, GPW) and new business quality.

o Sales – Created new/renewal reports to monitor pipeline metrics (planned vs. actual), business mix e.g. SIC.

Assistant Product Line Manager - Allstate Insurance Company, Northbrook, IL April 2004 – July 2006

• Countrywide P&L responsibility for Mobile and Manufactured Home, Flood ($330M GPW).

• Developed a new manufactured home program.

o Collaborated with actuarial to develop a multivariate rating plan.

o Enhanced price segmentation by introducing insurance score, age rating, improving territory dispersion.

Flattened AOI curve, expanded settlement options (ACV, RC). Introduced credits e.g. multi-line, 55 & Retired.

o Maintained combined ratio of 85%, grew new business 80% over prior year (product redesign).

o Updated underwriting referrals to support a fast-flow, low-touch model.

o Drafted new policy forms designed to meet the needs of the targeted market segment.

Enhancements included new contract, expanded settlement provisions, revised sub-limits, redesigned Dec page and streamlined application.

o Improved ITV by implementing Residential Component Technology (RCT™).

Streamlined inspection process, permitting data transmission from inspectors to rating.

• Assessed market opportunity by state. Partnered with research center to leverage consumer analysis e.g. buying behavior (seasonality, shopping, defection triggers).

o Partnered with marketing to develop an agency toolkit to target value-chain participants (dealers, retailers, mortgage companies).

Enabled producers to prospect and develop long-term/mutually beneficial relationships to increase revenue.

Collaborated with graphics department to develop agency/customer collateral, trade booths.

• Partnered with PR department to advertise flood insurance through mass-media outlets.

o Tracked monthly impressions, viewers relative to new business flow over prior year.

o Developed billing inserts to cross-sell existing property customers.

• Implemented a PML strategy to minimize hurricane, flood, and earthquake exposures.

o Tactics included underwriting actions (revised coastal guidelines, targeted reinspections, requiring gas shut-off valves, non-renewals, brokering), rating enhancements (deductible changes), policy exclusions.

Darryl Osman, MBA

1122 S. Parkside Drive, Palatine, IL 60067 Ph: 847-***-**** Email: bu99q5@r.postjobfree.com

Product Operations Senior Analyst - Allstate Insurance Company, Northbrook, IL March 2004 – April 2005

• Co-authored competitive intelligence briefing for Allstate’s senior leadership team.

• Developed competitor profiles, focusing on marketing (6 P’s) tactics and financial metrics (premium, loss trends).

• Established an early-warning process to monitor competitor activities and industry shifts.

o Rate/form filings, surveys, earnings calls.

• Conducted rating plan analysis, developed side-by-sides to compare policy form and underwriting guidelines.

o E.g. strategies aimed at minimizing brush-fire exposures, researched new homeowner coverage features.

o Benchmarked industry e-commerce leaders and provided functional recommendations for Allstate.com.

• Analyzed potential acquisitions to support Allstate’s inorganic growth strategies.

• Developed a cost-benefit analysis to quantify the adoption of SERFF.

Competitive Intelligence Research Analyst - Allstate Insurance Company, Northbrook, IL April 2001 – February 2004

• Developed Allstate’s competitive intelligence intranet portal (web interface and back-end taxonomy).

o Improved search capabilities by integrating search functions and incorporating metadata.

o Monitored trends (>229K hits annually) to improve the sites content and value proposition.

o Minimized operating costs through technical automation (XML news feeds, server side includes, cascading style sheets).

• Worked with the National Center of Supercomputers (NCSA) via their private sector program to transfer innovative search/data mining tools to Allstate’s R&D department.

Personal Lines Underwriter - Farmers Insurance Company, Phoenix, AZ 1998 – 1999

• Personal lines underwriter for Auto, Property and Specialty lines.

• Independently managed two districts; ~$10M GPW.

• Collaborated with territory managers to target profitable producers and provide preferred service.

• Adhered to underwriting guidelines, ensuring correct classification and pricing.

o Analyzed risk-engineering reports to determine eligibility.

Ordered MVR, ACLUE reports.

Managed account exceptions using consumer reports.

o Determined correct technical price / classification through ensuring up-to-date driver assignments, mileage classification.

o Analyzed property inspection reports to mitigate future loss activity, and ensure correct ITV.

• Provided written documentation to state departments in support of adverse customer decisions.

ACHIEVEMENTS

Allstate

• Innovation Competition Finalist Award; Advergaming concept (2005). NCSA Industrial Grand Challenge Award (2003).

Academic

• Graduate (MBA) scholarship. Top thesis project in 2000 class.

• Graduated Cum Laude (Undergraduate), Dean’s list (three semesters).

• ASU Business Academic Achievement Award (95, 97, 98).



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