REID BAKER

**** *** * ****** ** ⋅ SEATTLE, WA ***15 ⋅ phone: 206-***-**** ⋅ email: bt0pbm@r.postjobfree.com

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MISSION STATEMENT: To lead a company to new heights of success and profitability while establishing core values of corporate citizenship, employee inter-and-intra-company relationships, and environmental stewardship.

I have experienced 20 years of sustained business success and pursue the opportunity to lead a company or major company division. Personal growth is a fundamental requirement for me and my fellow employees; therein I seek a challenging position that will engage my personal attributes of business analysis, intelligence, work ethic, natural leadership, team building skills, and decision making.

PROFESSIONAL EXPERIENCE

Alphagraphics – Seattle, 8/06 – Present

Vice President Sales

• Responsible for 12 million dollar revenue budget, nine Account Representatives, team of 11 customer support professionals, and six sales offices.

• Planned and executed business strategy for fastest growing digital commercial printer in the Northwest.

• Owned software strategic planning, team building, goal setting and reviews, project implementation, and all sales and customer service training.

• Developed Marketing Services Strategy including search engine marketing services, email/cross-marketing campaigns, graphic design, direct mail marketing campaigns and web to print marketing.

•Personal focus on executing profit benchmark standards, Fortune 500 and executive level sales negotiating, company-wide e-commerce and social media directives, and implementation of a new ERP system.

• Introduced and implemented Forest Stewardship Council to organization – The primary environmental and sustainability organization in the printing industry.

• Devised strategy and planned Social Media Seminar that drew attendance of 175 Northwest businesses.

• Successfully sold and negotiated multiple seven figure print and procurement contracts.

• Managed Logistics, Freight, and other primary vendor relationships.

• Review cyclical data, analyze and make business decisions.

• 2010 Revenue Top 10 Sales Executive - #2 ranking Worldwide

• 2009 Revenue Top 10 Sales Executive - #3 ranking Worldwide

• 2008 #1 Revenue Sales Executive for Alphagraphics Worldwide

• 2008 - 2010 Worldwide #1 Revenue Franchise

• 2007 Revenue Top 10 Sales Executive - #7 ranking Worldwide – only 10 months of eligible sales

Alphagraphics – Seattle, 9/09 – Present

Editor-in-Chief for Home Mortgage Magazine

• Managed Industry leading Mortgage Magazine with over 10,000 subscriptions.

• Developed concept from ground floor up including all Marketing, Sales, and Operations.

• Managed marketing/sales channel via Direct Mail, E-mail, and Tele-sales.

• Oversaw content development and magazine graphic design.

• Negotiated and developed Vendor and Logistics contracts.

• Integrated with e-commerce web to print platform.

Reischling Press Incorporated – Seattle, 1/05 – 8/06 (Division Acquired by Alphagraphics in 8/06)

Vice President of Sales Consumer Division / General Manager of Commercial Print Division

• Revenue and P&L responsibility for 4.5 million dollar commercial print division.

• Sales Responsibility for five million dollar revenue photo-consumer division.

• Managed team of 11 professionals including sales team, product development team, customer service, and quality control.

• Sold and negotiated contracts worth over $25 million dollars presently.

• Developed service level agreement, quality control program, contract template, and redesigned company’s top grossing consumer product.

Moore Wallace NA a Division of RR Donnelley, Seattle, WA 4/99 – 1/05

Account Manager, Senior Account Representative

• Sold and Implemented first 100% ecommerce healthcare print-procurement system in the nation and managed service team for over 3500 Healthcare documents encompassing the entire print universe for a major Northwest Healthcare System.

• Corporate representative to Northwest Healthcare GPO.

• Consistently called on Executive level.

• Managed two administrative assistants and mentored two junior sales representatives.

• Personal Annual revenue of $4,600,000 for 2003, # 1 in Northwest Region (WA, OR, and Alaska)

• Personal Annual revenue of $4,200,000 for 2002, #1 Regional sales and profit leader for Upper West Region (Seattle, Portland, Denver, Salt Lake City, Las Vegas, and Omaha).

• Region Top Five award winner for 2000, 2001, 2002, and 2003 (Replaced President’s Club in 2000).

Wallace Computer Services, Seattle, WA 10/95 – 4/99

Account Representative

• Sold and implemented $1 million + contracts that included custom software development and implementation for two Northwest companies, one a major wholesale retailer.

• Fortune 500 account focus with contact at Director and VP level.

• Mentored sales representatives in basic call training, relationship management, and presenting proposals.

• President’s club in 1997, 1998, and 1999.

• Regional Sales Rep of the year for 1997 and 1998, Upper West Region (Seattle, Portland, Denver,

Salt Lake City, Las Vegas, and Omaha).

• Regional Sales Representative of the Quarter five times.

• Achieved $3,000,000 in annual revenue.

Wallace Computer Services, Seattle, WA 1/92 – 10/95

Sales Representative

• Established contacts at all levels of corporate hierarchy.

• Prepared and presented executive proposals.

• President’s club in 1995.

• 1995 Regional Sales Rep of the year for No. California Region (SEA, Portland, and 6 Bay Area offices).

• Averaged 187% of quota over three years.

• Reached $1,000,000 in sales in third year.

• Completed training in Technical Printing, Basic Sales, Advanced Sales, and Carew Sales Management

Program.

EDUCATION

University of Washington, Seattle, WA

BA in Business Administration June 1991

Marketing and Finance Concentration

PERSONAL

• Married and Father of three Daughters

• Member of University Presbyterian Church

• Member of Sand Point Country Club

• Active Participant in youth coaching

• Enjoy athletics including golf, tennis, soccer, fishing, hiking, half-marathons and skiing.

Contact this candidate