Online Art Director, Interactive Producer
Irvine, CA 92603
I am passionate about design. I love to create interactive stories, generate ideas, and build brands.
I have over 14 years of experience as an interactive art director, online producer, and creative multimedia designer.
As an art director and creative designer my experience encompasses a range of industries: entertainment, fashion, sports, children, technology, medical, educational, and more. The list of my clients includes Philips Design (European Headquarters, Eindhoven, Netherlands), Mattel, Inc., Universal Studios, Disney, Kenwood Vineyards, Gundum Wing, Energizer, CareerPath.com, Howard Stern Advertising Network, Keen Consulting, WebMD, Beckman, Pfizer, Inc., Lilly Icos, Toshiba, University of California, Irvine, and Columbia University, New York.
As an interactive producer I helped create and localize content for the Mattel Digital Network.
My directing experience includes web site design and production, content development, management, and brand building.
I was a cofounder of Philosopher Garden, Inc., a fashion apparel company which sold to over 300 boutiques around the United States.
Adobe Creative Suite 5, Action Script, Flash Lite, Microsoft Office Products, Base Camp Management Software, Objective C, and Content Management tool (Drupal), Product Creation, Branding, Social Media marketing, Blogging, Hootsuite social media platform, SEO.
Golden Web Awards. Macromedia Flash Site of the day.
January 2011 – Current
Freelance interactive Art Director/Interactive designer
Specializing in branding, creative interactive solutions, UX strategies, and designing multimedia projects.
April 2008 – January 2011t, Mattel Inc, El Segundo, Ca
Interactive Producer for Mattel Digital Network.
New Media Online Producer and Art Director for Hot Wheels, Video Girl, My Scene, Max Steel brands.
1. Created new games concepts. Supervised game and website development in different stages.
2. Provided guidance in various formats: storyboards, visual design specifications, and prototypes.
3. Supervised Flash and HTML development.
4. Provided art direction for website markup and illustration for games.
5. Obtained feedback and approvals from Brand Marketing Director and Creative Director, Mattel Online.
6. Provided time estimates and kept track of production time line.
7. Supported QA team and updated web site content using CMS tools.
8. Developed strategy for Mattel Social Media Division.
2007 DRAFTFCB Ad Agency, Irvine, California
Creative Designer (contractor)
Created various online marketing solutions, including customer-focused Websites, flash presentations, banner ads, conversion centric landing pages and email marketing.
2004- 2007 Philosopher Garden Inc, Irvine, California (Apparel & Fashion)
Owner, Creative Director.
Oversaw creative development through all phases of production for arts/design for T-shirts Fashion Collection. Functioned as art director, maintaining conceptual continuity through layout and design of each season. Developing and supporting company web site, print, multimedia and advertising materials. Manage vendor relations including printers, paper suppliers, copywriters, photographers and illustrators. Responsible for budgets, revenues, P&Ls, and new business development. Established and maintained the creative vision on projects both on and offline. Developing and synthesizing brand strategy, business goals, user experience and technical considerations.
2004 Korbel Media, Los Angeles, California
Freelance Creative Designer.
Created look and feel for Kenwood Vineyards Web Site.
2004 Insight Interactive, Los Angeles, California
Contract Creative Designer, Art Director.
Created various multimedia and print presentations, media loops for
Clients: Lilly Icos LLS, Colombia University (Medical Dep), Insight Interactive Web Site.
2000-2004 Eeye Digital Security, Aliso Viejo, California
Directed web and graphic design for major Internet Company. Supervised team of web designers and programmers, consulted with top management on strategy and tactics. Developed integrated approach for interactive work, which complemented traditional strategies. Created print and electronic advertising campaigns giving the company initial sales in a highly competitive environment. Designed a wide range of marketing materials, brochures, commercials, e-mercials, and online product demos. Conserved costs for company by coordinating freelance talent. Actively consulted with clients acting as the main point of contact for deliverables.
1999-2000Bozell Ad Agency, Costa Mesa, California
Senior Art Director.
Developed design concepts, National advertising campaign including print ads, press kits, POP displays and posters. Development of Cross Pollination program, partnering with organizations in promotions. Creation and maintenance of budgets and tracking success of programs. Provided guidance to art department, supervised design team, met with clients, implemented Flash e-mercials and commercials; supported online marketing campaign for clients like Toshiba, WebMD, Beckman.
1999 Philips Design, Eindhoven Netherlands
Contract Senior Art Director. Work on a team designing Flash interface for corporate website, product presentations.
1998-1999 Keane Inc., Marina Del Rey, California
Lead Creative Designer - Developed design concepts, implemented interface structures and Flash web sites. Clients included Energizer, Gundam Wing, Kean, and Disney Online.
1998-1999 Universal Studio, Universal City, California
Flash Designer for Verve Record Company. Created web sites for artist like Regina Carter and Howard Stern and more.
1998 Disney on Line, North Hollywood, California
Flash Designer for Disney Web Site Travel Section. Work on interface design, banners and flash presentations.
1997 Integrity Training, Anaheim Hills, California
Contract Macromedia Flash 3 and Flash 4 Trainer. Teaching Macromedia Flash.
1996-1997 Cosmos links Internet Provider, Brea, California
Webmaster - met with clients, clarified and refined specifications and concepts, implemented custom sites and services.
1994 -1996 San Bernardino State University, San Bernardino
Instructor. Teaching graduate seminar Geography of Former Soviet Union.
Bonch-Bruevich Polytechnical Institute, St. Petersburg, Russia
B.A. in Computer Science
Platt College, Newport Beach, CA
Certificate in Graphic Design and Multimedia
Hootsuite Certification Program
Irvine Valley College, Irvine, CA
Course in C and C++ Programming
University of California, Irvine, CA
Course in Ceramic Sculpture
University of California, Irvine, CA
Course in Creative Writing
Hermitage Museum, St. Petersburg, Russia
Practicum in Art History
Sandy Johnson, Producer
Mattel Digital Network
Victoria Bernal, UCI Professor
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