|SALES / MARKETING MANAGER
A results-oriented sales and marketing professional, I have an undergraduate degree in a sales related discipline, a Masters in Business Administration and over twenty years of progressively responsible experience in highly competitive, distributor intensive industries.
Able to build good customer rapport quickly, I posses and innate ability to build personal relationships that result in attaining and retaining new business.
An excellent communicator, I know how to structure and motivate a sales organization to maximize margins and profitability without jeopardizing my own or the company’s integrity.
With broad knowledge of different types of companies and products, I have become adept in designing and implementing business strategies that contribute directly to the bottom line profits.
A seasoned competitor, I am willing to try new approaches in order to keep ace with sales management techniques and market approaches
Product Positioning Direct and Distributor Sales Market Research
Account Maintenance Pricing and Packaging Sales Administration
New Account Generation Territory Development Planning and Forecasting
New Business Development Product Development/Introduction Recruiting, Hiring, Training
East Whittier City School District, 6th Grade Math Instructor 2002 – Present
Dedicated, resourceful and innovative Instructor who strives to help students change marginal grades into good grades, and supports colleagues and administrators in facilitating each child’s social and intellectual growth by creating an atmosphere of mutual respect and open communications. Exceptional communicator with students and parents in a caring and diplomatic manner.
n Developed and implemented daily and unit lesson plans for 6th Grade, administered tests and evaluations, and analyzed student performance.
n Conducted group and individual Math activities.
n Fostered a classroom environment conductive to learning and promoting excellent student/teacher interactions.
n Participated in Faculty and Parent Conferences.
National University, California Teaching Credential 1999-2002
n Obtained Teaching Credential while Substitute Teaching at East Whittier City School District, Walnut Valley Unified School District, Rowland Unified School District, La Habra City School District
Adhesive Products Inc, Sales Representative 1998-1999
California based manufacturer of printed packaging tapes and pressure-sensitive printed labels. Hired to expand business to the distributor network in California, Arizona, and Nevada. Concentrated on packaging distributors and purchasing tape products outside California by capitalizing on former relationships. Transformed the two non-productive states into top sales territories. Expanded market share by 25%.
n Providing distributor sales organizations with training strategies and sales materials, uncovered new opportunities and introduced new products resulting in expanded sales and profits.
n Introduced printed tape to manufacturers shipping in corrugated containers. Products served the dual purpose of closing and securing the shipping container and promoting the company and its products at the same time.
Sekisiu T.A. Industries, Western Regional Manager 1995-1998
Tape Products manufacturer headquartered in California has two branches, 250 employees and sales of $400 million annually. As a regional Sales Manager, sold pressure-sensitive carton sealing tapes directly to users and distributors. In three years, expanded the distributor network by 20%.
n Recognized the need for a new adhesive for frozen food applications. Convinced the company to develop the new products for this market and made direct sales to Golden State Foods and McDonald’s immediately.
n Obtained orders from end users and leveraged these orders to motivate weak distributors, expanding sales and profits in weak geographical areas.
Ludlow Technical Products, Western Regional Manager 1988-1995
Assumed sales and marketing responsibilities of company manufactured transfer tape products to customers in the eleven western states. Created a marketing plan to establish a distributor network that built and maintained sales at over $2 million annually.
n Developed a sales/marketing plan through promotional printers for coupons in supermarkets. Reshaped the entire market by revitalizing a dormant product line.
American Tape Company, Sales Representative 1980-1987
Entered the pressure-sensitive tape industry, taking a position as a Sales Representative for Southern California and Nevada. Identified markets and customers for pressure-sensitive tape products and expanded distributor network through knowledge of existing accounts and users. Developed a brand new product for McDonnell-Douglas Aircraft. Grew Sales to over $1,900,000 per year.
EDUCATION. . .TRAINING
MBA, University of Phoenix, 1993
BA, University of Southern California, 1977
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