Marcia Peisach

* ***** ******, **********, ** ***24

978-***-****, b1bdhl@r.postjobfree.com

Experience:

Block Engineering, LLC, Marketing Manager 2012

Manufacturer of Quantum Cascade Laser (QCL) and FTIR spectrometers for commercial, academic and military customers.

• Spearheaded rollout of first QCL spectrometer using standard FTIR accessories; managed branding, messaging, introduction at premier scientific instrumentation tradeshow (Pittcon), public relations and lead generation.

New product won Honorable Mention as Editors’ choice at Pittcon and identified as top new product at Pittcon by Chemical Engineering News

• Leveraged internal and external technical subject matter experts for application notes, collateral and web content.

Edited and published technical Application Notes on Pharmaceutical Cleaning Verification and Silicone Detection on Surfaces in targeted industry publications

• Managed all tradeshow activity for five shows; promoted booth attendance, coordinated new booth graphic design, managed media relations, attended and met with prospects, executed post show follow-up activities.

• Created and implemented email campaigns through targeted publications and internal lists using Constant Contact.

• Managed content creation and updates to website

Coordinated internal resources and design firms to redesign major portions of website.

• Provided marketing support for direct sales force including managing on-boarding activities for new Asian, European and domestic distributors.

TeraDiode, Inc., Director, Marketing 2009-2012

MIT founded start-up developing high power lasers for industrial, commercial and defense applications.

• Managed all Public Relations and Marketing Communications.

Selected public relations firm and implemented first corporate awareness campaign

• Key contributor working with Executive Team to define corporate messaging, branding and product roll out strategy.

• Created TeraDiode’s first website leveraging design firm. Monitored and reported website activity to executive team using Google Analytics. Updated content with WordPress.

• Managed TeraDiode’s participation in Laser World of Photonics in Germany; arranged technical presentation, trade show booth, graphics, media communications and promotion.

Director, Office Operations

• Core team member responsible for establishing office infrastructure; managed Purchasing (complex optoelectronic components and equipment), Accounting (Quickbooks), Human Resources, Office Management, Facilities Management and Travel.

Integrity Interactive, Director, Relationship Management 2008-2009

Delivers technology powered (SaaS) ethics and compliance programs to Global 1000 companies.

• Executed sales process to drive client retention and growth for 50 clients, $3M book of business.

• Generated revenue from existing clients by expanding overall footprint and cross selling additional Integrity products and services. Used Salesforce.com to manage client base activity.

• Led cross functional teams to drive utilization, customer satisfaction and identify new opportunities.

• Managed compromised accounts by assessing points of failure, recommending corrective course of action and leveraging operations team to rebuild relationships and increase utilization.

Oracle Corporation, Strategic Partner Account Manager 2007-2008

• Managed $12M royalty stream for assigned global strategic ISV partner relationships.

• Developed and implemented comprehensive strategies to maximize Oracle’s revenue across all product lines within the ISV partners.

• Prospected within strategic accounts to expand Oracle technology across product lines.

• Managed and leveraged virtual global account team to execute new alliance distribution agreements, agreement renewals and distribution agreement amendments.

DeVA Systems Group, Proposal Manager/Account Manager 2005-2007

Largest Citrix Reseller and Systems Integrator in New England.

• Managed end-to-end proposal generation process 300+ proposals annually.

• Led cross functional resource coordination of sales, engineering and outside partners to respond to RFPs

• Set and recommended pricing and other contractual terms, designed and implemented proposal flow from sales request through project scheduling.

• Account Manager for 30 selected Accounts responsible for sales, customer satisfaction and retention.

Omega Management Group Corp., Regional Sales Manager 2003-2005

Consulting company providing customer satisfaction, retention and loyalty management programs.

• Penetrated and generated revenue for newly identified geographic territory.

• Closed business employing telephone and onsite and telephone methodologies.

• Managed and trained Telemarketing resources.

Intelligent Environments, Inc., Channel Marketing Manager 1995-1997

UK based software developer of OS2, Windows NT and internet development tools sold to IBM clients.

• Designed and implemented marketing programs to attract new partners.

• Initiated and developed ongoing channel support programs to retain partners.

• Developed, coordinated and delivered sales training for authorized resellers and provided ongoing sales support for all third party relationships.

Senior Account Executive

• Generated $1 Million in product and service revenue to targeted accounts, fiscal year 1996.

Cambex Corporation, Inc., Marketing Services Manager 1992-1995

Leading manufacturer of IBM mainframe and midrange storage solutions.

• Managed telemarketing staff which generated leads for direct sales force resulting in $1.6M of business annually.

• Managed and expanded corporate customer database.

• Initiated and managed direct mail campaigns and tactical marketing programs.

• Prepared statistical and research reports for senior management on lead information, market trends and opportunities, and competitive data.

Dun and Bradstreet Software, Senior Market Analyst - Strategic Marketing 1985-1992

Market leader in providing enterprise wide accounting and human resource application software.

• Developed market and competitive analyses of applications software market.

• Recommended strategies to management in response to competitive activity.

• Developed and implemented competitive sales training.

• Managed relationship with International Data Corporation.

Product Market Analyst - Financial Product Marketing

• Instrumental in rolling out two major products.

• Recommended competitive product sales strategies to the sales force.

• Developed and presented sales training.

• Editor of worldwide marketing newsletter.

Senior Applications Consultant -Accounts Payable Group

• Supervised instruction for customer schools at corporate education centers.

• Trained new instructors for Teacher Accreditation Program.

• Presented product sessions at national and regional user conferences.

Education:

Babson College, Wellesley, MA

Bachelor of Science, Marketing Major, 1984

Honors: Graduated with Distinction

Awards: Babson College Marketing Award, American Marketing Association Award

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