Marketing Sales manager, procurement/ operation manager

FOCUSED & DETAILED

ACHIEVE & EXCEED

WENYU ACOSTA

*********@*****.***

M: 714-***-**** H :714-***-****

**** ********** ** ***, ********* CA 92835

Career

Sales, International sales, sales manage, Marketing, Import & Export, and Business Development, sourcing and purchasing;

Track Record

In 3 months, Made appointment with 32 customers, Gained 200 RFQ in cold calls, did 200 quotes.

USD5Mil sales revenue achieved in 9 months before peak season, by a 5-person team under my lead;

USD2.17Mil value contract signed in exporting machines to Mideast;

Started up and ran a joint-venture mold factory successfully in Mideast country, and profited on it;

Built up fruitful channels and keep them stable and developing;

Contributed to the winning of international tender as Chief negotiator who prepared and did presentation;

Marketing contribution to company brand strategy and international image enhancement;

Versatility

Industry experience Smart Learner

Paper and Printing;

X-Ray screening machines, Ceramic Tile production machines;

Furniture, cosmetic and skin care;

Consumer Electronics (DVD, MP3, MP4);

Familiar with operation and planning for ERP and CRM software;

Purchasing, supply chain management experience, import and export procedures;

Skills Bilingual

Fluent English and Chinese (Mandarin & Cantonese).

Advanced level of MS Word, Excel, Outlook. PowerPoint, PMP (project manage profession), Basic Dreamweaver, familiar with ERP, CRM, Quickbase, SBT order processing software;

Education Career

Training

Certificate

Marketing and E-Commerce of MBA course, Australia South Cross University; Sales Management;

Learning Supply Chain Management from Apics;

ISO9000 Auditor certification;

LCCIEB certificate, London Chamber of Commercial and Industrial Business English)

Associate degree major in English Culture

Career Summary

Sales

10 years sales and marketing experience in the position of Vice General Manager;

International sales / export, international channel/agency develop, forecast and opportunity explore;

International bidding: document and business plan, presentation;

Channel management: potential explore, supporting, encouraging, spurring, pushing, conflict resolution;

Integrated communication by emails, on the phone, training, visiting, co-exhibit, marketing support, etc;

Price quotation, managing price differentiation by country, by agencies, by credit, by quantity;

Sales objective and sales team management: Sales plan, time management, team train and assist;

Order follow up, order process and export: B/L, PI, Invoice, shipping, payment collection, etc;

Organized and participated exhibition, presentation in China, India, Iran, Dubai, Germany, France, Italy;

Marketing

Marketing budget and marketing plan according to forecast, history record, environment, etc.

Branding: enterprise strategy panning including mission, slogan, customer value development;

Lead the design and the execution of Enterprise VI, MI, BI, and CI;

Design website, catalogue, brochure, e-newsletter, Advertise, TV commercial, exhibition booth;

Decision on media choice, advertisement placement, exhibitions to participate, etc;

Decision on target marketing choice, channel design;

Product marketing and strategic pricing;

Operation Logistic Warehouse Solution

Research and provide data to decide where to set warehouses, sourcing warehouse and logistic vendors.

Design organization structure, efficient work flow;

Improve internal communication, cutting cost;

Strategic planning: participate in decision of strategy on product, production, strategic partnership;

Managing purchasing department, QC, shipping department, supply chain;

Managing contract and payment;

Project management: Lead the design, accomplishing and training of ERP and CRP software, etc

Brand name and logo: COECO, EXCELWONDER;

Testimony

Slogan: “Change is Click Away” indicates the e-business model;

“Machine Defines Aesthetics” tells leading position, mission of Ceramic Equipment Company;

“Nature fashion, Casual Art ”shows style and positioning of outdoor furniture designer;

Accurate positioning of the Eagle Ridge Paper Inc. as the lean supply chain attracts customers’ interest;

Integrated Channel and OEM production strategy allowed soonest win of the new business debut;

The decision to outsource product design, enhanced company’s core competitiveness;

Building up factory in right time boosted sales revenue, increased price competitiveness, promising sustainability in development; found all the potential customers to target on in foreign countries;

Work Experience

5/2009—present: Marketing, Sales, Logistic of Eagle Ridge Paper and Blue Ocean Printing belong to APP.

The goal is to promote the sales of paper and printing via direct marketing strategy.

• Conduct STP strategic marketing analysis, positioning the company as the lean supplier in aspect of production and buyer experience.

• Cold calls to printers and publishers, made appointment and visited, created business chances, receiving RFQ and did quotes.

• Integrated marketing plan including affiliated marketing, personalized email blast, show, ads, personal sales, monthly newsletter etc.

• Organized our début in Print 09 exhibition in Chicago, designed and built booth, did sales in the show.

• Worked on the design of ERP, CRM and order system, contributed very important ideas and details in modular of marketing, sales, online ordering, purchasing and delivery system, warehouse and inventory management, customer service, strategic pricing and quotation, etc.

• Allocated warehouse locations via scientific analyze on competitors, target customers geographical distribution.

• Sourced and decided the qualification of the warehouses and trucking companies, going detail of their work flow, documentation, daily operation, availability, operation system, detail management including in-out, order pickup, delivery, coding, etc.

• Negotiated price and detailed contract terms with warehouse vendors, trucking companies

1/2009—3/2009: Internal sales of Astrophysics. Inc

Responsible for the sales in Asia market of X-Ray security screening equipment. Daily work includes

1. taking and processing orders, follow up sales forecasted projects and result of each price offer, preparing tender and quotation documents;

2. pushing, spurring and encouraging agents to keep their loyalty, increasing sales, focusing more on our products and invest more to market, with support and help;

3. Resolving channel conflicts with best solution such as rational division by appropriate categories, duty assignment

4. Developing new market, new agencies, due diligence and doing deep market penetration.

12/2007—11/2008: Marketing and Sales Vice General Manager of Excelwonder Hardware Industrial Co., Ltd

It is temp job, with objectives to start up the sales company, obtaining customer contact list, doing marketing and sales.

1. The 1st and most important move that I did is positing the company, developing unique marketing and brand strategies.

for successful business presence to the market in severe competition from traders and factories doing exportation directly. SWOT analyze shows that for a new comer to stand out in so many China traders and exporters running many years, the strategy in product, price, quality warrantee, service, and the supplier relationship has to be unique. Finally with the joint of one factory, rather than only a trading middleman, EXW entered the market, as a consortium of manufacturers specialized in outdoor furniture design and production, bearing the mission “Furnishing nature, create excite space accommodating relaxation; Promote comfort, relax, style, passion and well being to casual life”, the brand logo “Nature fashion, Casual Art”. All the strategies are developed in the unique and fresh positioning, including enterprise proposition, enterprise spirit, core value, customer value, marketing channel, quality management, pricing, service etc.

2. Successfully obtaining target customer contacts, continue with my sales work via email, newsletter, cold phone calls.

3. Planned and designed the whole website, and send monthly e-newsletter

The new company has been successfully launched, absorbing lot of big customers, including the interest from big buyers from Europe and America, including Homedepot and many tope importers.

11/2006—09/2007: Market and sales vice general manager of international marketing and sales Dep. Artiegarden International Ltd.

1. The total sales turnover from this March to this August has hit US$5Mil (last whole year sales revenue) prior to the coming of regular peak season starting from October after two important fairs.

2. I led 5 salesmen team, supervising their email reply, setting up quantitative and qualitative daily work standard, closing sales, negotiating price terms, lifting customer worries, training, etc.

3. Develop the marketing strategy and supervise its execution: analyze, segment, and position our target market, set up channel strategy according to the area; Make decisions which exhibition to go, where to advertise, what forms of media, the budget; Organize the whole exhibition nationally and internationally, including booth design and decoration with the related vender bidding analyze, negotiation, design and print of new catalogue, leaflet, website, biz cards; participate new products design, arrange products and materials preparation and transportation;

03/2004—09/2006: Market and sales vice general manager, Foshan Nanhai Kotai Machinery & Electronic Equipment Co., Ltd.

1. Branding: Define our mission and articulate our core value, website and catalogue design and plan, product brochure and concept proposition etc; The mission”Machine Defines Aesthetics”, vividly tells the true influence of machines on clients products (ceramic and tiles) hence the beauty and attracts, hence welcomed by our clients; It has been commented to be the most unique by the major editor of city ceramic newspaper and the chairman of ceramic association. Around this mission, the company expand its effort in machine performance improve, new design and quality control.

2. Design and set up the sales channels as well as channel management strategy and training for product knowledge

3. Publicity and effective advertisement placement plan via proper MARC channels nationally and internationally, exhibition Plan and optimized budget levered by price and competitor factors；

4. Pricing and price policy；

5. Oversea project and project management, including international tender-and-bid project, the project document design and draft, working as chief negotiator, etc;

6. Organize international exhibitions in Iran, Dubai, Italy and India.

03/2000—02/2004: Market and sales vice general manager, COECO digital Co, LTD, Zoke Culture Group

We design, manufacture and sell DVD player, MP3 player, MP4 players, Digital Frames, Portable DVD players, etc. The 4th year, average monthly sales amounted to 100,000 pcs.

The keys leading to rapid success are the accurate market positioning, strategy of products, and unique channel integration. Instead of competing in lower price market, I targeted the middle to high-end. Except traditional potential distributors, we also developed new entries from our software clients, which approved to be a smart choice. We attached advertise into our software (DVD and VCD program), we did joint promotions; we market machines with new movies and TV series released in our DVD program, enlarging the sales chance, enhancing the confidence of more wholesalers, resulted in great success.

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