Julio Morales

305-***-****

adzqgm@r.postjobfree.com

v6.072023

PROFESSIONAL EXPERIENCE (Marketing & Sales)

My background as the Operations Director for The Miami Herald, and APG Media Group Florida, showcases a wealth of expertise spanning over 25 years, with a particular focus on digital marketing, sales, innovative ventures, traditional and digital marketing, and the generation of additional revenue streams. In my portfolio, I have a proven track record of effectively launching and marketing new products, ensuring exceptional quality control, forging fruitful partnerships and demonstrating expertise in manufacturing, logistics, supply chain management, and warehousing. A master at fostering a collaborative culture, my unwavering commitment to customer satisfaction has consistently driven remarkable business growth.

SKILLS

• Sales & Logistics • Marketing (all means) • Leadership • Strategic Thinking

• Team Building • Collaborator • Project Management • Desktop Publishing

• Ad Analytics • SMM Management • Communication • Contract Negotiator

• Industry Experience • Develop digital communication strategies • Marketing Strategy

• Branding • Adobe Software • Google Office • Microsoft Office

• Publishing Negotiator • Amazon Services • Graphic Design Proff. • Data Anaylaizer EMPLOYMENT EXPERIENCE

APG (Venice Fl) (February 2021 – February 2023)

Regional Production Director - FL

● Managed the day-to-day operations, manufacturing, project management, schedules, operational budget, and logistics of over 160 commercial accounts across three distinct markets: Venice, Port Charlotte, and Key West, FL.

● Increased commercial sales by 15% year-over-year.

● Oversaw the operational division, encompassing a labor budget of over $3.5 million and a raw materials inventory of over $8.0 million.

● Cross-departmental team member to support marketing campaigns on the product including; email, thought leadership, advertising, social etc.

● Liaises with different internal groups, of all levels, including sales/marketing, client service, management, legal, performance, web, e-mail, and graphics to bring the product story to life.

● Improved operations by introducing new inventory software that centralized data from five different warehouses. Resulting in a return on investment (ROI) in just 3.1 months and $80,000 in savings.

● Actively seeks to drive business results by identifying opportunities to enhance/strengthen our marketing materials and messaging.

● Implemented efficient delivery routes, which enabled the reduction of three trucks, amounting to savings of $120,000. And replaced outdated vehicles with more fuel-efficient trucks thus providing 8% annual savings. THE MIAMI HERALD (Miami Fl) (February 1994 – January 2021) Operations Director / Printing

● Directed the daily manufacturing of the Miami Herald (MH) and El Nuevo Herald (EH) newspapers and other house publications.

● Created, implemented, and managed a new Commercial Print division for the company, generating incremental revenue surpassing $4 million in four years.

● Successfully closed a major deal with Dow Jones, resulting in a multi-year contract worth $2.5 million, expanding the company's market presence significantly. The portfolio included Wall Street Journal, Barron's, and The New York Post.

● Consistently achieved and surpassed quarterly sales targets by 20%, leading the department to generate record-breaking revenue for the company.

● Implemented a comprehensive training program, resulting in a 20% increase.

● Managed a payroll budget of over $3.2 million for 120 employees.

● Responsible for drafting, negotiating, executing, and servicing of all lucrative printing agreements.

MIAMI UNIVERSITY OF ART & DESIGN (Miami Fl) (June 2008 – Present) Professor of Graphic Media.

● Teach University students the world of Graphic Design, Multimedia, Social Media, and Print Production while exposing students to real case scenarios by allowing them to assume the role of business owners, Marketing Executives, Publishers, Service providers, and Graphic-Media Directors.

● Teach students class objectives and evaluate their understanding of topic through examinations.

● Design and implement class objectives and evaluation instruments to measure student’s performance and learning.

● Explain to students the various industry standards, practices, and processes being used today in the multimedia-graphic and printing industry. MARSAM TRADING CORPORATION (Miami Fl) (1988 – 1993) Art Director – Sr. Graphic Designer & Product Marketing

● Coordinated all marketing and advertising aspects of the company as well as its advertising budget of over $1.6 million dollars.

● Designed advertising campaigns for Bulova, Movado, and Cornell Watches for all Central and South America.

● Responsible for developing and refreshing the product story ensuring it is timely and relevant for the various client types.

● Responsible for the maintenance of our product suite – working closely with the product content specialists. Manage the monthly and quarterly update production cycles to ensure our product content is presented to the market with updated and accurate data and product messaging including QC’ing and guiding the product content specialists as needed on updates and changes.

● Lead the requirements and development of all marketing aspects associated with new product launches – working closely with cross-functional resources like product management, product development, web operations, creative services etc. to ensure a well-orchestrated and impactful launch for the sales team and our clients.

● Coordinate the approval for all materials (through our compliance review platforms), translations, postings to web, and archiving internally per internal procedures.

● Supervised on behalf of the company printing quality of magazines such as Vanidades, Cosmopolitan, Man’s Health, Discovery Magazine, People Magazine, Seventeen, and many more.

EDUCATION

DeVry University (Miami, Fl) (January 2012 - July 2014)

• Bachelor of Science: Multimedia Design & Development

"Summa cum Laude-Honors"

Miami Dade College (Miami, Fl) (January 2007, July 2009)

• Associate in Arts (Business Administration) (2009) Certificates, Honors, Seminars

• DeVry University "Summa cum Laude" Honors (2014)

• "Tau Alpha Pi National Honors Society" in Engineering. (2014)

• Dean's List Certificates of academic achievement from DeVry U. (2012 - 2014)

• McClatchy President's awards for developing four iPhone Apps. (2009)

• Microsoft MCSE 2000 Server certified. (2000)

• Google Digital Marketing Fundamental Certificate (2023)

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