Summary

Senior MBA marketing director with ** years of comprehensive experience in the retail, media, finance, secondary research, and tech industries. Recognized for experience with digital applications, project leadership, developing multi-channel marketing strategies including SEO/SEM, developing client relationships, team management, and thoroughness of work. Strengths include training/teaching, change management and extensive knowledge of digital business applications.

Skills

Highly proficient in HTML coding

Microsoft Office Suite

Google Suite

SalesForce CRM and Marketing Cloud

HubSpot CRM and Email Provider

Pardot

Apollo.io

WordPress

SalesNav

LeadIQ

MXToolbox

IBM Coremetrics

B2B/B2C Marketing

Constant Contact

Adobe Photoshop, Dreamweaver, and full Adobe Suite Tools

Google AnalyticsCampaign Management

Exact Target

DoubleClick

IBM Silverpop Engage

KnowBe4 Security

Project Planning

Marketing Campaign Development

Database Management

Campaign Management

Project Management

Content Creation

Experience

02/2019 - 06/2023

Director, Marketing Systems & Processes, BWG Strategy

Onboarded and trained 50+ employees on all company CRM, email service providers, email/web security applications including (but not limited to) Salesforce, Microsoft 365, HubSpot, Pardot, Mailshake, KnowBe4 Security, Apollo.io, LeadIQ and email marketing best practices

Relaunched both public company website and client data portal over 6 months, resulting in 47% increase in site traffic and 29% increase in digital asset downloads across client base

Slashed annual licensing fees during annual contract renewal negotiations, including saving the company $27k in Salesforce Marketing Cloud, $12.5k in HubSpot CRM, and $7k in Apollo.io lead generation software

Transitioned full company migration within 3 weeks from Google Suite to Microsoft 365, including all data from GoogleDrive to SharePoint and OneDrive, email comms to Outlook and Teams, and Google Doc/Sheets to Microsoft Word/Excel

Trained 52 employees including senior leadership, sales team, recruiters, and admins in all onboarding software training, email marketing best practices, web security and phishing awareness campaigns

Increased sender reputation across all company domains by 25% (9.3/10 spam score, according to MXToolbox), resulting in higher open rates (40%) and CTR (12%) to sales leads and recruited industry experts

Designed, produced, and delivered 75+ digital campaigns/quarter to clients and industry experts via HubSpot, Pardot, Mailshake and Salesforce Marketing Cloud, including daily market newsfeed, weekly event promotions, monthly industry insights, and all operational notices

Saved team members 2 hours/week (30 hours combined) by developing a custom email validation tool in Salesforce to efficiently clean cold lead lists for recruitment team outreach and ensure high quality leads while maintaining domain reputation (99/100) and email send scores

Created over 400+ landing pages for all industry roundtable events in WordPress

05/2018 - 02/2019

Digital Marketing Specialist, Advantage Business Media

Fostered 15-20 successful monthly client digital campaigns for lead generation, resulting in 2,000-5,000 high quality leads/campaign

Created automated lead generation integration with client platforms, resulting in increased delivery efficiency and saving 20 team labor hours per week

Produced 20-25 new lead generation client landing pages per month

Crafted 60-70 email campaigns per month to promote client assets for lead generation

Collaborated with sales team to capture 6 new client relationships within three months in the manufacturing industry

07/2014 - 03/2018

Digital Marketing Specialist, Allianz Global Investors

Collaborated with digital team on 2-year project to successfully relaunch US website onto new responsive platform, resulting in a 17% increase in total site traffic within the first month

Synced ESP (Silverpop) with CRM (SalesForce) for US, including IP warmup for 350,000 contacts, aligning KPIs and reporting data and developing new workflow process for campaigns

Planned, designed, coded, and delivered analytics for 125 email campaigns per quarter, averaging 32% open rate, 12% CTR, 21% conversion rate

Increased institutional client response for email campaigns from 15% to 28% open rate and 3% to 9% click rate

Teamed with international colleagues on global digital and marketing rebrand initiatives

Managed 2 summer interns and provided guidance on effective digital marketing practices, delivering deep diving analytics, and project management

03/2012 - 04/2014

Partnership Marketing Specialist, Barnes and Noble College

Identified 5-10 new potential growth opportunities/month and developed marketing strategies to generate customer engagement, enhance brand awareness, gather market research, and drive revenue by average of 5-10% above goal

Project leader responsible for execution of 50 successful B2B/B2C marketing campaigns/quarter through multiple channels including direct mail, email, online/digital, social media, and event marketing

Generated 5+ comprehensive competitive analysis reports per month for full company consumption by gathering campaign KPIs from IBM Coremetrics, Google Analytics, Exact Target, industry consumer reports, and market field research to provide in-depth analysis to clients

Coordinate program communications with cross-functional departments to ensure contact optimization, program support, accurate budget tracking, and compliance standards are met

07/2011 - 03/2012

Area Manager, Gannett Digital

Launched e-commerce North Jersey DealChicken.com daily deal site, resulting in 85,000 new site visitors in the first month

Managed two territory account executives, producing 40 new account sales/month

Executed marketing promotions through events, outdoor, print, digital, SEO/SEM and social media advertising for 60-70 clients per quarter

Expanded social media and email subscriber list by 90% post–launch in 3 months

07/2010 - 07/2011

Marketing Coordinator

Assisted in development of new B2B brand (NJ Press Media Solutions), combining and consolidating 5 regional departments

Managed Salesforce CRM system for 175 users, 120,000 contacts

Collaborated with cross-functional team for development of CRM tool

Provided monthly training to effectively utilize CRM

Created 5 cross-regional market analysis reports/month to VP of Regional Advertising

07/2008 - 07/2010

Marketing Promotions Specialist

Assisted development of 3-4 quarterly promotional campaigns

Planned and coordinated 8-10 annual events/seminars

Directed Gannett Foundation semi-annual grant review of 501(c)3 charity applications

Negotiated and coordinated trade agreements with 12 media partners/year

Education and Training

12/2007

Master of Business Administration, Marketing

Fairleigh Dickinson University, Madison, NJ

05/2006

Bachelor of Science, Marketing

Fairleigh Dickinson University, Madison, NJ

Additional Information

Awards: 2009 New Jersey Press Association: Best House Ad or Campaign, Newspaper Promotion Ad or Series, In Paper, Best External Special Promotion Mailing Piece

JASON P. MERRICK

973-***-**** • adzdjw@r.postjobfree.com • Rockaway, NJ 07866

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