Nick Tschida

Experience

Northwest Federal Credit Union: Web Data Analyst (August 2022-Present)

● Leverage website analytics to enhance and optimize the consumer experience and drive conversion

● Report on system usage to determine beneficial enhancements for end users

● Maintain, review and analyze system heuristics to identify trends and achieve high availability

● Analyze and identify key trends, opportunities and causes of change for web traffic

● Define, monitor and report on social media KPIs

● Develop and maintain procedures and best practices for system administration and other components of job

● Establish, administer and pull monthly report on Marketing requests queue, hours and approval workflow using Workfront; create procedures for system use and provide ongoing best practice guidance across the team

● Provide page-views reports for specific products or campaigns

● Adhere to Bank Secrecy Act (BSA) regulations and all related Credit Union policies and procedures

● Support production operations, sometimes after normal business hours

● Serve as primary resource to develop and maintain the overall appearance and design of the NWFCU and Foundation websites in Drupal, as well as employee communications in SharePoint sites

● Enhance websites using web technologies such as HTML 2.0 and JavaScript

● Incorporate applications, graphics audio and video clips into websites

● Integrate tools that enhance the user’s website experience

● Ensure websites are accessible across many platforms, including laptops and smartphones, as well as ADA accessibility

● Routinely test websites for ease of use, speed and other quality factors; perform regular audits and repair of web accessibility and quality assurance issues using Siteimprove tool for NWFCU suite of websites; recommend guidelines, best practices and standards related to designing and maintaining accessible websites

● Ensure all website content is optimized for SEO

● Fix any website issues or bugs that arise, including broken links (below previously under system analysis duties)

● Work with IT Systems team to deploy new applications and manage technical updates and enhancements to existing applications, using best practices of development system and testing prior to live deployment

● Serve as a primary resource for systems managed by Marketing, such as the intranet using SharePoint, digital signage and digital rate boards using a proprietary content management system, project management system using Workfront and online and mobile banking marketing content using a proprietary content management system

● Serve as cornerstone for escalating system issues; provide timely response to escalations

● Work with developers to help create and update forms and other documents stored in the systems

● Work with IT service team to administer and maintain end-user accounts, permissions and access rights

● Define recovery time objectives working with IT Infrastructure

● Support, configure and monitor the corporate SharePoint intranet environments, including creating/designing new webpages, forms, workflows and user permissions

● Create and format interactive .pdf forms using Adobe Acrobat; convert documents to HTML and .pdf and post to the internet and intranet websites

● Use basic Photoshop skills to manipulate graphics for web and digital use

● Remains cognizant of and adheres to NWFCU policies and procedures as well as regulations pertaining to the Bank Secrecy Act (BSA

Insight Global (Institute for Defense Analyses) (May 2022-July 2022)

● Edited and curated content via Sitecore

● Made edits in HTML

● Managed document uploads for publications and research Malloy Law Offices: SEO Specialist (February 2022-May 2022)

● Execute tests, collect, and analyze data and results, identify trends and insights to achieve maximum ROI in organic search campaigns

● Track, report, and analyze website analytics and PPC initiatives and campaigns

● Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies

● Optimize copy and landing pages for search engine marketing

● Perform ongoing keyword discovery, expansion, and optimization

● Research and implement search engine optimization recommendations

● Research and analyze competitor advertising links

● Develop and implement link building strategy

● Work with the development team to ensure SEO best practices are properly implemented on newly developed code on the website

● Work with editorial and marketing teams to drive SEO in content creation and content programming

● Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

● Monitored and curated social media to increase engagement

● Monitored various analytics to track profitability of various advertising avenues Capital One: Content Specialist (July 2021-January 2022) (Contractor)

● Developed and deployed marketing campaigns for IOS, Android and Web format in the mobile app

● Tested campaigns to ensure accuracy of content and function

● Replicated user experience in a QA environment to ensure ease of use and audit content from a UX perspective.

● Worked with cross functional teams to test new placements in mobile banking app for various campaigns.

Xicon Solutions: Jr Communications Analyst (April 2021-July 2021)

● Developed and deployed strategic communication strategies that amplify the Clinical Support Program Management Office’s policy proposals, updates, achievements, rewards, and team efforts

● Created, managed, and deployed communication products for each program office to promote program capabilities and inform stakeholders and beneficiaries of the program’s updates and new products

● Wrote and produced a wide variety of communication content including press releases, social media pitches, website content, talking points, fact sheets, newsletters, PowerPoint presentations, project plans, progress reports, announcements, and informational handouts

● Created internal newsletters to explain new Health Records Systems from a UX perspective

● Created a how to guide for creating and using the Federal Government social network from a UX perspective

National Head Start Association: Digital Content Specialist (March 2020-October 2020)

● Edited, curated and wrote content for company website including press releases, publications, events etc.

● Created web copy for various web pages and initiatives

● Created meta descriptions and tags for content in accordance to SEO

● Managed all website content via Drupal

● Assisted with content deployment

● Was a driving force behind the creation of our Diversity, Equity and Inclusion pages

● Laid foundations for transition to newnhsa.org via Wordpress

● Edited pages in HTML and CSS as necessary

● Updated and audited website to ensure a better user experience

● Helped curate and deploy various digital campaigns for NHSA’s initiatives

● Identified need of our members to address in future content

● Monitored and curated social media to increase engagement

● Helped plan and execute events for annual conference

● Worked with staff and membership to create and deploy content relevant to our members needs Bloomberg 2020: Community Organizer, Fairfax, VA (January 2020-March 2020 Campaign position)

● Recruited and trained volunteers in canvassing, phone banking, and recruitment

● Successfully met weekly goals of voter contacts and volunteer recruitment

● Organized and ran multiple events, including voter registration and volunteer recruitment drives Hogan Lovells: Digital Marketing Specialist (September 2019-November 2019 contract)

● Edited, curated and entered content for company website including press releases, publications, events etc.

● Created meta descriptions and tags for content in accordance to SEO

● Used Sitecore content management system to accomplish majority of work

● Formatted all posts using basic HTML

● Assisted with content deployment

Leadership Directories: Content Manager (August 2016-January 2019)

● Promoted from Associate to Assistant July 2017

● Promoted from Assistant to Content Manager November 2017

● Edited, curated and entered content into company database

● Verified content with contacts at listed organizations

● Assisted in maintaining and updating the SharePoint platform

● Assisted in performing extensive research projects for the management team

● Performed periodic reviews of my content set to ensure the information has been posted to an appropriate location and categorized properly

● Created or defuncted new organizations and offices within my content set as needed

● Performed periodic clean-up of my content set

● Coordinated user access and permissions for my specific content set as needed

● Provided support and guidance to user base in regards to my content set

● Performed updates and maintenance to content daily

● Oversaw structure of content set

● Used Office 365 for daily task execution

● Assisted in SharePoint migration if content

● Managed to complete job duties amidst shifting deadlines brought on by events affecting my content sets

● Contributed to B2B and B2C marketing materials like email recaps, marketing emails and web content

● Coordinated with sales team on aspects of marketing pitches related to my content set.

● Oversaw marketing campaign built around acquiring the data for Mueller’s office of Special Counsel Ciracom: Content Writing Intern (August 2015-December 2015)

● Wrote content for a variety of upcoming marketing campaigns primarily about Office 365 both B2B and B2C

● Made sure content was written according to SEO best practices created

● Performed updates and maintenance to specific parts of the company website in relation to content

● Created new pages for site as needed

● Used Adobe Experience Manager to manage and create content EDUCATION

Bachelor of Arts, Cornell College, Mount Vernon, IA (2011) Majors: English, Women’s Studies

Study Abroad: Tokyo and Osaka, Japan (March 2010)

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