Sara Storm

San Diego, CA 619-***-**** adyo8i@r.postjobfree.com https://www.linkedin.com/in/sara-storm/

Global Integrated Marketing Leader

Accomplished leader with exceptional ability to analyze current market trends, create a vision, develop global and holistic strategies, and execute and manage projects. Recognized as a collaborative, cross-functional team player with a creative and analytical approach to problem-solving. Excellent communication skills and high attention to detail. Succeeds in a global, fast-paced, and at times ambiguous environment.

Areas of Expertise

Product Marketing Integrated Marketing Strategy Manage a Team Coaching

Go-to-Market Strategies Campaign Development & Management Technical Communications

Global Program Management Business Planning Process C-Suite Presentations

Accomplishments ǀ Career Highlights

Developed and received Executive approval for global strategies at Qualcomm and Nestlé Group

Global marketing expertise - Strategic Regional Planning Lead for APAC, India, LATAM, and EMEA

Set strategic direction and successfully led a four-person team to implement over 100 campaigns annually. Increased sales 68% YoY

Championed a sustainability program at HD Supply. Increased sales to $1M, a 226% increase

Professional Experience

QUALCOMM, San Diego, CA November 2012 – September 2022

Associate Director (Staff Marketing Manager), Experiential Marketing (October 2021 – September 2022)

Established the 1st Executive Customer Briefing Center to enhance storytelling and engaging product experiences

Conducted user research and user needs assessment – authored the creative brief

Prepared and pitched to C Suite – successfully granted approval of project and secured $xxM in funding

Directed agency RFI ǀ RFPs – flawlessly orchestrated process for reviews and secured executive feedback

Defined digital experience (UX, UI) and operational processes (software integration) to define the digital customer journey and translate them into overall marketing and sales initiative strategies

Associate Director (Staff Manager), Global Strategic Planning and Operations (November 2015 – October 2021)

Assisted the CMO in setting strategic direction for the marketing org. Led annual fiscal year planning process across the global marketing organization. Ensured OKR alignment across all internal stakeholders: business units; functional teams (finance, HR); and global marketing organization.

Served as the senior level connection point and trusted advisor for regional marketing teams driving integration and alignment of Regional President’s, BU’s, and HQ functional team’s expectations

Responsible for delivering global, cross-channel marketing programs including strategy, execution, optimization, analysis, and reporting

Set strategy and drove monthly all-hands meetings, QBRs, and the annual Global Marketing Summit

Analyzed budget spend and forecast, ensured regional teams and initiatives were appropriately funded

Partner Marketing Manager (Contractor), Global Product Marketing (November 2012 – November 2015)

Collaborated with regional teams on a strategic plan to drive differentiation in the premium tier including product positioning, messaging, and GTM product launches.

Championed integrated messaging – worked with technical account management to identify technical features and translate them into differentiated value propositions to support successful product launches and co-marketing campaigns. Increased brand exposure. Presented to Sr. Executives in Engineering

Created co-marketing valuation tool, launched global rollout of process, analyzed data, derived insights, and presented monthly reports to Sr. Executives. Increased awareness of marketing value.

Implemented the first 3rd party brand guidelines with associated branded premiums; provided guidance to OEM partners regarding brand usage to ensure consistency and alignment

Directed partner engagement at events – developed opportunities to drive joint promotional activities

Sara Storm adyo8i@r.postjobfree.com Page Two

Professional Experience, Cont.

HD SUPPLY (formerly The Home Depot Supply), San Diego, CA December 2004 – May 2011

One of the largest B2B, MRO wholesale distribution companies in N. America

Marketing Manager – Sales Enablement and Product Marketing (PMM), (February 2008 – May 2011)

Created and managed a $1M FY budget and media plan for five separate marketing programs: Sales Enablement Field Marketing; Service and Product Marketing; Add Sell; Catalog Fulfillment; and Ad hoc Marketing Requests.

•Defined target audience and crafted authentic company & product line stories to articulate differentiation

•Drove customer acquisition and exceeded sales goals: increased revenue by 68% within YoY campaigns

•Developed and executed growth strategy programs - managed approximately 190 campaigns annually across direct mail and email campaigns, landing pages, SEO/ SEM, tradeshow, and sales field collateral

•Dedicated space for innovation and in-marketing testing. Leveraged CRM tools for sales enablement

Associate Marketing Manager - Strategic Marketing, (December 2004 – February 2008)

Led strategy (Vertical and Product Category Marketing) development and implementation of marketing plans for Hospitality and Commercial industries to generate demand. Drove market research, analyzed trends within the competitive landscape, and identified growth opportunities. Developed and maintained the annual budget.

•Established and grew the first National Account marketing program: Executed over 50 campaigns annually. Contributed to the overall 30% growth of this segment year over year from 2004 – 2006

•Recommended product selection based on analysis of previous sales, market trends, customer feedback, and overall revenue growth projections for the company

•Spearheaded corporate Sustainability Program targeting external and internal customers to create awareness and drive sales. Accomplishments include: the development and approval of strategic business and go-to-market plan; global brand development and management; assets and campaign development

Additional Relevant Experience

STORM CONSULTING, San Diego, CA

Develop strategies and marketing solutions for multiple clients in the San Diego area working as a Principal Consultant for clients: Lucky Line Products, LLC and Studio 15- Doug Snider and served as the Interim Director for the Spanish Village Art Center (Art colony with over 200 artists in 37 studios)

PORT OF SAN DIEGO, San Diego, CA

Marketing Manager – Public Art Department - Contractor

Defined project scope, led the development of RFQs, facilitated the selection of artists, and assisted in panel reviews. Organized special events and monthly Public Art Committee meetings as part of an integrated community relations development plan.

NESTLÉ HQ, Vevey, Switzerland

Global Program Manager – eBusiness Digital Transformation

Developed global eBusiness strategy: as a subject matter expert in a new Global Center of Excellence team I analyzed processes and best practices to build business cases. Collaborated with executives globally to define project charters, requirements, processes for integration, and KPIs. Led global team for strategy development.

NESTLÉ USA, Glendale, CA

North America Project Manager – eBusiness e-Commerce Digital Transformation

Directed all aspects of proposed NestleGifts.com: consumer products, pricing models, packaging, budget, and marketing. Championed Nestlé’s intranet, and executed online conferencing - reduced $4.6M in T&E expenses in the first year. Participated in the Sales Leadership Development Program (rotational training program).

Education ǀ Training ǀ Affiliations ǀ Technical Skills

Bachelor of Arts (BA), International Business, emphasis in Latin America, San Diego State University

Universidad de Salamanca, Salamanca, Spain, Spring semester

Leadership Development Program – WOMEN Unlimited, Inc., April 2017

Six Sigma – Green Belt Training, 2007

Athena (Women’s advocacy and leadership development organization) – Current Member

Microsoft Office 365, Salesforce, LinkedIn, Facebook, Pinterest, Constant Contact

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