Social Media Customer Service
Resume:
JASON T. KNACKSTEDT
adyfxh@r.postjobfree.com
Graphic Design Portfolio
SKILLS
Adobe InDesign, Photo Retouching, Adobe Dreamweaver, Adobe Illustrator, Adobe Photoshop, Adobe XD, Advertising, Adobe CC, Social Media, Website Design, Web Content Administration, Email Marketing, SEO, SEM, Package Design, Product Development, Philanthropic Initiatives, Campaign development,
WORK HISTORY
Genesis Health Care
Marketing Communications Specialist January 2023 – Present
Manage corporate marketing and communications functions. PR, media relations, corporate positioning, sales collateral, creating content for social media campaigns across multiple channels. Deals with vendors in the creation, direction and implementation of marketing collateral and sales tools. Working closely with digital team to facilitate and manage design of multiple service line webpages. Lead Social Media initiatives and content creation for over 200+ individual centers across the country.
Responsibilities
Created and curated messaging and content for multiple social and direct marketing campaigns.
Assisted in marketing facilities nationwide with marketing campaigns, social media campaigns, custom web pages, online listings, custom ads, flyers, informational brochures, educational brochures, and banners.
Partnered with Administrators across the county to create content and collateral.
Social Media content creation/messaging & Online Reputation Management
Managed corporate social media channels and content for several brands (Facebook, Twitter, LinkedIn and corporate blog), using data to improve reach.
Managed online reputation and online reviews for two of our brands across all their locations nationwide.
Managed and updated content on the internal portal/website for employees across the United States.
Assisted with content creation and updates to multiple public corporate websites.
Assisted with creating custom web pages for facilities nationwide.
Wrote and developed corporate marketing materials.
ProMedica Senior Care May 2018 – Present
Marketing Communications Account Strategist
Manage corporate marketing and communications functions. PR, media relations, corporate positioning, product launches, advertising, sales collateral, and tradeshow marketing and creating content for social media campaigns across multiple channels. Coordinated with philanthropic wing of organization to help raise awareness for events, campaigns and giving opportunities. Deals with vendors in the creation, direction and implementation of marketing collateral and sales tools. Working closely with digital team to facilitate and manage design of multiple service line webpages.
Responsibilities
Responsible for updating internal communications for Skilled Nursing, Memory Care and Foundation messaging.
Lead design and organization of nationwide calendar as well as keeping project within budget guidelines of $72,000.
Managed nationwide philanthropic campaign. Working to create content, manage messaging and delivery of collateral.
Created and curated messaging and content for multiple social and direct marketing campaigns.
Assisted in marketing facilities nationwide with marketing campaigns, social media campaigns, custom web pages, online listings, custom ads, flyers, informational brochures, educational brochures, and banners.
Social Media content creation/messaging & Online Reputation Management
Managed corporate social media channels and content for several brands (Facebook, Twitter, LinkedIn and corporate blog).
Managed online reputation and online reviews for two of our brands across all their locations nationwide.
Managed and updated content on the internal portal/website for employees across the United States.
Assisted with content creation and updates to multiple public corporate websites.
Assisted with creating custom web pages for facilities nationwide.
Wrote and developed corporate marketing materials.
Attitudes A Salon May 2015 May 2018
Graphic Design Social Media Marketing and Customer Service Team Lead
Lead Social Media Marketing initiative and increased company reach 25% in three months. Helped to develop new brand guidelines and marketing materials. Worked with vendors on creation of company website including general build and SEO. Dealt with vendors, design and run weekly campaigns and help to lead customer service team.
Accomplishments
Created content for email campaigns that gained a 10% click thru rate.
Pontoon Solutions October 2013-May 2015
Sourcing Coordinator in partnership with Dun & Bradstreet
Developed new content and design and layout for recruitment email campaigns. Through consulting with account leads raised response rate from 3% to 15% for responses for campaigns across nine accounts. Became adept at Boolean search strings and deep web searches.
Accomplishments
Became SME (subject matter expert) on recruitment marketing.
PROFESSIONAL EXPERIENCE
Fat Cat Cooking Show February 2017 – Present
Consulting with client in revamping and restructuring social media image and campaigns for Chef Saundra Irvine. Some photo editing and content creation. Scheduling and managing social media campaigns and consulting with client.
La Bamba Mexican Grille February 2016-October 2016 Contract Graphic Design
Was contracted to create new business identity, including new logo, business cards, both in-store and to-go menus, child menu. Consulted with client to come up with original brand and make sure the images and messaging was correct.
Genesis Village March 2013-June 2016 Web Content Administrator
Contracted as Web Content Administrator, it was my responsibility to update company information as needed and keep website functioning. Designed new website headers, and optimized content for web. HTML and CSS skills needed. Worked in Drupal based environment.
T.A.C.K.L.E. Toledo RFS Charitable Foundation March 2015 Graphic Designer
Contacted to redesign and re-brand marketing materials for athletic focused Social Services branch of RFS Charitable Foundation. Created new logo as well as designing flyers, trade show banners, brochure, business cards and took part in helping to define identity.
EDUCATION
University of Toledo, Toledo, Ohio
Bachelor Degree of Arts and Sciences, focus in Communications May 2005
ITT Technical Institute, Maumee, Ohio
Associate of Applied Science June 2013
Graphic Design and Communication
JASON T. KNACKSTEDT 419-***-****
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