Contact

Education

502-***-****

Phone

advuvd@r.postjobfree.com

Email

**** ********* ***

Louisville, Ky 40291

Address

Christina Russo

B u s i n e s s D e v e l o p m e n t M a n a g e r Highly skilled and results-oriented professional with over eight years of experience in business-to- business sales and customer service ambitiously looking to join a team to advance with and to pursue my passion and lifelong goal of cultivating relationship that drive success. Multi-faceted background encompassing inbound and outbound lead generation and territory management covering many states. Successful in demanding environments, providing decisive leadership and structure with a track record of motivating and developing customer focused teams. Enthusiastic and dedicated to managing, hiring, staffing and scheduling up to sixty plus employees. Consistently lead by example while ensuring a well-organized execution of all operational aspects. Recognized and respected for the ability to assess and overcome complex obstacles while achieving record high customer satisfaction rankings, exceeding revenue objectives, improving market position of companies and maximizing opportunities for financial growth. Adept in analytical thinking, strategic planning and building and maintaining strong relationships with new and existing business partners across cultures.

Experience

During COVID served as a key point of contact between patients and medical providers answering all questions, addressing concerns during and after patient care Scheduled and managed appointments for patients, explaining medical insurance coverage and policies

Worked along side visiting Nurse Practitioners and Registered Nurses in the field assisting with any and all respiratory and nutritional needs as well as transportation to and from hospitals serving as healthcare proxy

Collecting and properly documenting information regarding treatment progress Communicating with families and informing other medical providers associated with patient of ongoing status

Graduated in top 2% of training program among 200 potentials Had a thorough understanding of medical terminology and disease states to qualify patients

Worked with Insurance companies, well versed in Medicare guidelines and procedures, emphasis on Medicare Part D relating to medications, exhibited timely follow through with attention to detail obtaining all proper documentation for reimbursement Developed a system to better assist providers on Medicare guidelines for prescribing Oxygen Therapy

Executed sales and services for Respiratory Medication via Nebulizers, Oxygen Therapy, Sleep Equipment (worked along side licensed Respiratory Therapists), Home Ventilation (COPD) Invasive & Non Invasive, Home INR testing (Warfarin) Identified and qualified patients based on their needs and followed them through a continuum of care relating to respiratory ailments, patient chart notes accessible Successfully navigated hospitals and medical facilities spanning territory management throughout Western NY

Called on Pulmonologist, Cardiologists, Internal Medicine, PCPs, General Practioners, RNs, NPs and other specialty medical providers

Presented In-Services to groups of medical professionals and providers Built and maintained strong customer base through new accounts; interacted with 20+ customers daily; documented information in Salesforce daily including progress of sales calls, status, updated contacts with accurate data, new opportunities, referrals, sales projections

Built and maintained excellent rapport with patients and their providers; acted as Liaison for patient

Increased customer base sales by 45% and gross profit by 35% within first year Created new niche market for Home INR testing in the Children's Cardiology Unit growing business exponentially, recognized by Regional Manager for the East Coast Asked to speak to The Board Of Respiratory regarding the benefits of Non-Invasive Home Ventilation for COPD patients to improve quality of life and limit readmittance to hospitals reducing potentials fees

Attended medical conferences and ongoing educational and training programs Patient Liaison

Medical Sales Representative

3/2020 - 11/2022

1/2018 - 2/2020

Home Healthcare l Rochester, NY

American Home Patient Inc. l Rochester, NY

University of Louisville

Bachelor of Science in Marketing

Honors Mentor

GPA: 4.0

2009

Golden Key International

Honors Society & National

Society of Collegiate Scholars

Data Analysis /R&D

Organizational /Administrative

Consultative & Relationship Selling

Negotiation /Persuasion

Strategic Profit Generation /Analytical

Planning

Communication /Interpersonal

Account Development /Territory Mgmt.

Prospecting /Revenue Development

Inbound & Outbound Lead

Cost Management

CRM Salesforce, Microsoft Word, Excel,

Generation; B2B sales

PowerPoint, Outlook

Skills

Technical Skills

Leadership/ Recruiting & Hiring

Certificates

Sandler Sales Training

NAMSR - Medical Equipment

Sales Representative

ServSafe

2011-2103

Presidents Club Member

2013

RMSR Certificate #90332013

Score 97%

2020

Score 99%

Christina Russo

B u s i n e s s D e v e l o p m e n t M a n a g e r Experience

Executed sale of product/services /equipment of packaging materials; B2B Sales Maintained extensive product knowledge and current market trends Solidified Vendor Managed Inventory programs for Fortune 500 companies for national and international distribution

Defined long term organizational strategic goals

Negotiated and closed business deals

Developed sales plans that supported increased sale of transportation services within targeted regions utilizing available company sources and logistics Identified opportunities and initiated business development sales plans and efforts managing key client relationships, securing profitable business from new and existing customers who were well-aligned to the company's targeted criteria Focused efforts on one or more of the following services: contract outsourced TL/LTL, contract brokerage, and in-sourced trucking and warehousing Generated sales leads by networking, cold-calling, building and leveraging industry- related and professional relationships, and timely follow through on referrals Worked closely with internal resources/ teams including senior operations staff, logistics engineering and development, and Commercial Strategy; provided critical input on both commercial and operating strategies for new business solutions Stayed abreast of the company's products & services, monitored any changes in the industry, attended trade shows and ongoing vendor training on products & equipment Responded to Requests for Proposals (RFP's) and Requests for Quotations (RFQ's), ensured the delivery of professional proposals and presentations Pro-actively identified potential challenges and risks that could affect the new business/service implementation process

Worked closely with Operations staff/Customer Service to facilitate a smooth transition from the sales process to execution and delivery of products, logistics and warehousing

Maintained accurate records of all sales and prospecting activities including sales calls, presentations, closed sales, and follow-up activities within assigned area of responsibility including the use of Customer Relation Management (CRM) System, Pipeline Report and Weekly Reviews

Lead the negotiation of master service agreements with customers, including scope definition, pricing and effectiveness measures; accountable for closing new business. Effectively manage price increases

Managed territory spanning over Kentucky, Ohio and Indiana with a customer base of over $3.5 million in sales quarterly

General Manager

Account Territory Manager - Director of Business Development 10/2015 - 11/2017

03/2011 - 10/2015

TRATA l Rochester, NY

Shippers Supply Co. / The B4B Alliance l Louisville, KY Awards

Hiring and training all FOH personnel

Staffing and scheduling over 60 employees, led daily staff meetings Oversaw daily operations of all FOH departments, direction of Representative of company culture facilitating smooth execution of all operational aspects while ensuring excellence in service and guest satisfaction, targeting current business and forecasting needs

Led by example and provided an impeccable level of motivation and inspiration for all teams, keeping morale high and sustaining a collaborative positive work environment Built solid rapport with regular clientele and community Orchestrated and hosted private events of 100 plus guests Proficient track record in cost management and budgeting of all operational aspects with improved processing and vendor sourcing, forecasting and exceeding monthly sales driving 45% retention

Drove sales and profitability through innovative strategies keeping abreast with current market trends and development of value added solutions Exemplified passion and dedication for service completing 80 hour work weeks 3 assistant mangers, applied performance data to elevate and improve ops

"Service Excellence Award"

(5 consecutive year holder)

2011 - Darden Group

Achievments

Asked to speak to

Developed relationships with over

100 new clientele & typically

exceeded sales each quarter 35%

The Board of Respiratory @

University of Rochester

regarding Home Ventilation for

COPD patients

2019

Stoney River

2011

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