MELISSA ZANARDI

SALES, MARKETING, AND CUSTOMER SERVICE

*** ******** ******, ***. ***

Allentown, PA 18103

908-***-**** aduy6a@r.postjobfree.com

PROFESSIONAL SUMMARY

Customer-focused manager with experience in sales, marketing and customer service. Flexible and adaptable to change. Service oriented and people person.

SKILLS

Professional

Communication

Customer-focused

Time management

Build relationships

Outgoing and friendly personality

Sales generation

Detail oriented

Eager and willing to learn

B2B and B2C sales

Develop talent

RELEVANT EXPERIENCE

Customer Service

Improved customer service while handling many projects simultaneously in fast-paced environments.

Displayed energetic and positive attitude with customer interactions.

Persuaded customers to purchase while providing exceptional customer service.

Consistently delivered superior customer service by exceeding customer expectations.

Sales

Provided training to staff on company new starter and training policies.

Devised and supported team-oriented environment.

Managed customer concerns and ensured appropriate resolution.

Developed and implemented plans to maximize sales and profits that met or exceeded goals.

Marketing

Devised multi-channel strategy to engage new members and build brand loyalty. Developed marketing campaign to include personal outreach, tailored emails, and opportunity to attend orientation/networking event.

Built digital and traditional marketing strategy and communications for multiple channels, conducted online testing, tracked campaign analytics and provided insight, and managed teams.

Managed end-to-end marketing projects, campaigns, and strategy.

Leveraged digital marketing and print marketing to execute marketing strategy and drive engagement, acquisition, and retention.

EXPERIENCE TIMELINE

Retail Supervisor, Sodexo. Bethlehem, PA. 2/22-12/22

Assistant Store Manager, Talbots Outlet. Plymouth Meeting, PA. 8/21-2/22

Sales and Customer Service Associate, Pottery Barn. Allentown, PA. 11/20-8/21

Marketing Consultant, Zanardi Consulting. Bethlehem, PA. 7/16-5/21

Census Data Collector, US Government. Allentown, PA. 8/20-10/20

Marketing Manager, Verizon. Basking Ridge, NJ. 9/16-12/16

Marketing Manager, Dun & Bradstreet. Center Valley, PA. 3/15-12/15

Sales Associate, Omaha Steaks. Allentown, PA. 3/14-3/15

EDUCATION

Marketing MBA. Fordham University, New York, NY. 2008

Retailing BS. Hood College, Frederick, MD. 1988

VOLUNTEER

St. Luke’s Hospital, Allentown, PA. 2/22-present

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