PRAVEEN KUMAR SRIVASTAVA adukay@r.postjobfree.com 930-***-****
ABOUT-
A passionate professional with 29 years of experience in FMCG Sales. I bring to the table my experience and expertise in handling teams, channel partners and vendors. Possess excellent market and territorial knowledge of Uttar -Pradesh and Rajasthan. Products handled include Detergents, Personal Products Telecom, Baby Care, Foods and Beverage.
WORK EXPERIENCE –
1 The Goat Trust, as a Regional Sales Manager
( From 3rd January 2022
Products:
o Soap and Cosmetics ( Duenna)
o Beverages( Goat Milk- Caprico)
Assignments
Strategy and Planning for Deep Coverage of market
And penetratation of goods through Sales team.
Deliver Primary and Secondary target,as per Annual
Business Plan in the assigned Region.
Responsible for developing and expanding Sales &
Profitability of Company in assigned Region.
Stock management and Damage,Expiry
Control for complete SKUs and products availability.
Market development, Dealer development
Analysis of Sales Promotional Activities.
Motivation and Handling Sales team.
Assurance of availability, pipeline and freshness of stocks.
2 MULTISTO MARKETING LIMITED, as a State Head( U.P.)
(From 1st April 2020 to 31st December 2021)
Products:
o Bath Soaps, Detergents, Home Care.
o Oral Care, Cosmetics, Skin Care.
o Mustered Oil(Kachi Ghani) &
o Beverages
Assignment:
Strategy and Planning for Deep Coverage of market
And penetratation of goods through Sales team, C&F,
Super Stockists, and Distributors.
Stockiest Potential Survey and Selection.
Appointment of new Stockiest.
Deliver Primary and Secondary target,as per Annual
Operating Plan in the assigned Region.
Responsible for developing and expanding Sales &
Profitability of Company in assigned Region.
Stock management at Depots & Distributors/
Supstockists/Sub stockists.Credit control,Damage,Expiry
Control for complete SKUs and products availability.
Market development, Dealer development
Analysis of Sales Promotional Activities.
Motivation and Handling Stockiest/Sales team.
Assurance of availability, pipeline and freshness of stocks.
Reporting:
To Regional Sales Manager.
3 HINDUSTAN UNILEVER LIMITED, as a Territory Sales Officer
in Kanpur & Varanasi, U.P.(From 2nd June 2003to31stMarch2020)
Products:
o Bath Soaps, Detergents
o Oral Care, Cosmetics, Colour-Cosmetics, Skin Care, DMT
o Foods( KISSAN RANGE) &
o Beverages ( LIPTON & BROOK-BOND RANGE)
o Telecom(DOCOMO)
Assignment:
Strategy and Planning for Deep Coverage of RURAL market
Based on A.C. Neilson data.
Stockiest Potential Survey and Selection.
Appointment of new Stockiest.
Market development, Dealer development
Analysis of Sales Promotional Activities.
Motivation and Handling Stockiest/Sales team.
Assurance of availability, pipeline and freshness of stocks.
Reporting:
To Line Manager (Area Sales and Customer Manager).
4 - WIPRO LTD, as a SALES OFFICER, in Varanasi (U.P.)
( From Nov22nd 1996 to June 1st 2003 )
Products:
oSunflower Vanaspati, Santoor, Wipro Shikakai, Milk & Roses,
oSantoor Beauti Talc, Wipro Baby Care Products, and
oElectric Bulb & Fluorescent Lamps.
Assignment:
Strategy and planning for complete coverage of rural as
Well as town market.
Stockiest Potential Survey and Selection.
Planning and Assurance of Sales-
Promotional Activities, like IN-SHOP, DOOR TO DOOR,
DEALER’S DISPLAY CONTEST, BABY-SHOW,LUCKY-DRAW,etc.
Assurance of availability of pipeline & freshness of stocks.
Reporting: To R.S.M. (NORTH)
5 - RECON OIL INDUSTRIES LIMITED, BOMBAY as an
Area Sales Executive, for Eastern U.P. and Bundelkhand area.
(From 2nd June 1993 to 21st Nov. 1996)
Products:
Coco Care Coconut oil & Tilsona Til Oil
Assignment:
To appoint stockiest by analyzing their potential & financial strength.
Control their outstanding & pipeline of stocks.
Monitoring the dealers and the sales force.
Monitoring the promotional activities.
Fulfill the given target & to achieve Incentive.
Reporting: To R.S.M. (NORTH).
Awards and Recognition:
Bagged Top Performer Awards for U.P. Sales Area, in
RECON OIL INDUSTRIES LIMITED, BOMBAY.
Grabbed 2nd place in All India Wipro Baby Care Range
Contest 1998 .
Sunflower Vanaspati Award-1998, at the time of Dropsy in
U.P.
LUX Award 2004 and Memento by Aishwarya Rai
BANKOK & SINGAPUR Tour, by Achieving Annual Awards
in 2010 - 11.
Bagged 10gm Gold and 200 and 250 gram Silver medal as
Good Performer Recognition Award
Academic Qualification- B.Sc., M.B.F.(I.I.F., New Delhi)
PERSONAL PROFILE -
Full Name: Praveen Kumar Srivastava
Father’s Name: Sri T.P.Srivastava
Date of Birth: 22nd Dec. 1968
Nationality: Indian
Sex: Male
Marital Status: Married
Language Proficiency: English, Hindi & Regional
Permanent Address: B 37/170, K3, Birdopur, Mahmoorganj,
Varanasi, Uttar-Pradesh,
Pin – 221010
Correspondance Address: B 2/402, Ganpati Appartment,
Vindhyavasini Nagar,Ordely Bazar
Varanasi- 221002
Place: Varanasi Signature
Date: 30/03/2022