Production Coordinator Marketing Manager

Craig Monson

Waterloo, IA 319-***-**** Linkedin.com/in/craig-monson-84430368 adudzw@r.postjobfree.com

Marketing Manager

An accomplished, goal-oriented professional with a comprehensive marketing management background. Proven leadership abilities in managing complex projects and directing high performing teams. Adept at constructing impactful marketing programs and driving product launches. Track record of success, leveraging strategies that have significantly increased revenue.

Marketing Management

Project Management

Strategic Planning

Team Leadership

Product Launches

Stakeholder Relations

Marketing Campaigns

Social Media Marketing

Promotional Materials

Public Relations

Trade show Management

Data Analysis

Branding

Graphic Design

Copywriting

PROFESSIONAL EXPERIENCE

SELF-EMPLOYED, Waterloo, IA Consult on inbound and outbound sales strategies and mobile marketing.

IDEX CORPORATION, Cedar Falls, IA

Marketing Coordinator

2019 –

2016 – 2019

Drove marketing operations, which entailed managing trade shows and events for 1-7 business units.

Constructed strategic systems for the fulfillment of marketing material orders, increasing daily output by 120%.

Developed and managed project plans, including deliverables and timelines for 3-7 teams in the US, UK, IT, and ES.

DELTA SPORTS PRODUCTS, Dike, IA

Marketing Manager/Production Coordinator

2012 - 2015

Increased company reputation score by 210% through the creation of PR and crisis management campaigns.

Supervised employees/employee training to ensure best practices, optimize productivity, and decrease process lags.

Engineered the development of strategic procedures, enabling optimal results on project execution.

Deployed social media initiatives across all channels, realizing a 400% increase in customer engagement rate.

Improved online sales and customer retention by 160%, respectively, through implementing multi-channel campaigns.

AMERICAN COLOR IMAGING, Cedar Falls, IA

Marketing Manager

1997 - 2012

Concurrently managed 15+ projects while ensuring their timely implementation within budgetary constraints.

Developed, executed, and managed yearly marketing plans utilizing highly effective collaboration with all stakeholders.

Generated over $140M in initial sales from the creation of omnichannel campaigns.

Increased market share with the creation, implementation, and management of many multi-channel campaigns.

Propelled increased customer retention by 120% through developing impactful promotional and instructional videos.

Drove PR initiatives that optimized visibility, increasing revenue by 31% in three consecutive quarters.

EDUCATION

Bachelor of Arts: Marketing/Graphic Arts University of Northern Iowa, Cedar Falls, IA

TECHNICAL PROFICIENCY

Adobe Creative Cloud, Microsoft 365, Google Analytics, Salesforce, Sprout Social, Word Press

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