Marketing Management, Copywriting, Creative Direction

Ged Friedman

Creative Direction • Copywriting • Marketing Management

Resume Summary

Versatile Marketing Professional and Writer with 15+ years of experience in marketing mgmt, creative direction, digital marketing, and copywriting for B2B and B2C campaigns seeking remote and hybrid opportunities

Software & Platform Knowledge

• Data Processing: Google Drive, Google Sheets, MS Word, Excel Workbook, PowerPoint

• CRMs: Opera/Saflok, eWebRenter, ClearSlide, Insightly, Podium, Boberdoo, JobNimbus, Velocify

• Email Marketing: Constant Contact, MailChimp, Gmail

• Web Design/SEO: HTML, Drupal, WordPress, Wix, Profolio

• Editors: PicMonkey, Pixlr, Remini, Prisma, Prequel, YouCut, Vistaprint

• Rep Mgmt: PRWeb, Cision PR Software, NPR News, Markets Insider, LiveChat, BBB Reviews, Yelp, Google Reviews, BestCompany, Trustpilot, SolarReviews

• Telecom Apps: Zoom, Teams, Skype, WhatsApp, Telegram, Signal, Slack

• Social Media: Bolt, MySpace, Facebook, Instagram, YouTube, Rumble, Google Plus, LinkedIn, Twitter, Workplace by Facebook, Truth Social, MeWe, USA.Life, Voice Ban, Gab, Parler, Spacehey, Reddit, Houzz, Quora, Vimeo, DailyMotion

Recent Work History

COPY WRITE EVERYTHING Remote Position Feb 2016 – Present

Freelance Copywriter • Copy Editor • SEO Strategist

Portfolio Website: www.copywriteeverything.com

I provide copywriting services for businesses, agencies, and other writers in the following modalities:

• Websites and landing pages (including content research)

• Brand expansion and SEO development

• Sales scripts and business templates

• Newsletters and email marketing campaigns

• Web advertisements, commercials, and UX social media materials

Here are some clients I have worked with:

Clean Energy: Green Home Systems, American Solar Solution, GST Nevada, Lower My Electric Bills, Clean Solar Tech, Solar Ambassador

Customer Services: DirecTV Now, CuraDebt, Dish Network, Direct Energy, Choice Home Warranty Tech Services: SneekAPeek, VTour 3D

SaaS: Amazon Web Services

Publications: RPCNA Newsletter, Apollo Male Models, The Genius Journal Jewelry: The Jackels Collection of Beverly Hills

Authors: Luz Agudelo

Real Estate: Spectrum Properties

GREEN SOLAR TECHNOLOGIES Northridge, CA Jan 2017 – Jul 2021

Creative Director • Sr Copywriter • Digital Marketer • SEO & Rep Manager

I joined the Marketing Director to help build and lead an efficient Marketing Team by maximally implementing my creative marketing strategy and copywriting skill set in these five key areas:

Creative Direction & Strategy

• Translated marketing objectives from Marketing Director into creative strategy

• Led Marketing Team from concept design to content creation

• Directed online marketing strategy and digital marketing campaigns

• Coordinated creation of website, social media, blog, and email marketing materials

• Fostered atmosphere of creativity to inspire ultimate output from department

• Managed deliverables to ensure branding guidelines and timely delivery across all media

Copywriting & Digital Marketing

• Wrote website and landing page copy; revamped Inside Sales scripts and templates

• Provided B2B and B2C templates with A/B testing of email marketing campaigns

• Wrote copy for email blasts sent to 100K+ interested homeowners monthly

• Wrote limited character keyword-based copy for online PPC advertisements

• Wrote educational and UX blog content, plus press release articles for public announcements

Social Media Marketing

• Advertised online through Workplace, Facebook, LinkedIn, and Twitter

• Produced educational and UX Quora content to establish authority in industry

Web & SEO Development

• Assisted Marketing Director with website and landing page creation

• SEO link-building across network of company channels

• Created integrated map of project installations backlinking to main website

• Improved SEM for search-term relevance and brand reputability

Reputation Management

• Built/claimed company review pages to establish platform presence

• Distributed surveys to generate over 600 customer reviews and testimonials

• Brought GST to #3 National Installer Ranking at SolarReviews.com

• Achieved record of success obtaining elite badges, ranking, and sales-worthy honors Book

Publishing History

THE FRIEDMAN PRESS International Apr 2011 – Present

Book Publisher • Author • Editor • Art Director • Marketer • PR Manager

Publishing Website: www.thefriedmanpress.com

Credits: Channels Of Passage: Parts 1–7, Out Loud: June's Venture, Common Sense Reignited: An Address to the Patriots of America, Channels Of Passage: Author’s Selections

• Write and content-edit original epic poetry, educational essays, and treatises

• Register written materials with copyrights and ISBNs for publication

• Manage art direction and publish original works in print and ebook formats

• Build website, optimize SEO for search visibility, launch website on numerous platforms

• Create and operate Social Media accounts for sharing of news and sales offers

• Ecommerce through Amazon, Barnes & Noble, Smashwords, and other vendors Page 3

Membership Certifications

IAPWE New York, NY Mar 2022 – Present

Certified Writer of the International Association of Professional Writers & Editors (IAPWE)

Previous Work History

HAMPTON INN & SUITES Burbank, CA Nov 2015 – Dec 2016

Shuttle & Delivery Driver • Lobby Manager

• Regularly conducted company vehicle inspections and quality check reports

• Coordinated with Front Desk to establish daily schedule of shuttle and delivery routes

• Arranged pickup and drop-off shuttle services schedule for hotel guests

• Organized delivery of product inventory for partnered hotels

• Offered luggage assistance, bellman services, and hospitality to hotel guests

METRO RV Burbank, CA Mar 2013 – Oct 2015

Rentals Dept Assistant Manager • Web Photographer & Admin

• Managed and prioritized RV fleet Inventory on the eWebRenter booking system

• Developed a client base, conducted phone consultations with follow-up email communications

• Booked rentals, processed payments, organized transaction files, coordinated with Accounting Dept

• Produced original photography sets for all serviceable RVs in the fleet

• Coordinated with web service team to present fleet photography and configure web design

HOLIDAY INN MEDIA CENTER Burbank, CA Oct 2010 – Mar 2013

Front Desk Manager On Duty • Reservations

• Reserved and booked room rentals using Opera and Saflok rental software

• Organized room inventory, conducted advanced preparations for booking of contracted parties

• Compiled occupancy/sales reports and cash deposits for Executive Management

• Oversaw staffing, resolved customer disputes, assisted Management Team with leadership

• Interdepartmental communication, event planning, and guest service accommodations

LYNN & DARLA SUPPORTED LIVING/IHSS Burbank, CA Jan 2007 – Sept 2010

Support Coach • Event Coordinator

• Underwent training to obtain First-Aid, AED, and Crisis Prevention certifications

• Worked in homes to educate and empower clients with developmental disabilities

• Controlled monthly budget and carefully allocated weekly expenses

• Planned events, organized trips, and monitored client behavior

• Maintained daily records of activities and reported emergencies

• Discussed client symptoms with Staff Coordinator, Office Management, and Doctors

• Provided safe living and traveling environments, administered recommended medication

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