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Marketing Specialist Communications

Location:
Galloway, OH
Posted:
November 07, 2022

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Resume:

THOMAS PAWLIK

*** ********* **, ********, ** ****8 C: 614-***-**** adteij@r.postjobfree.com

PROFESSIONAL SUMMARY

Professional writer and creative marketing specialist, collaboratng with advertising agencies and corporate marketing teams on product launches, digital marketing campaigns, corporate videos and thought-leadership articles. My focus has been on healthcare, pharmacy and scientific projects, drawing on my 18 years of corporate marketing experience in the healthcare industry. EDUCATION: B.A. Communications: Trinity International University ! Deerfield, IL SKILL HIGHLIGHTS

Creative copywriting and content building (B2B/B2C) for brand guides, brochures, digital market- ing campaigns, thought-leadership articles and white papers. Developed corporate videos from script writing through post production. Award-winning novelist and screenwriter. Excellent leader- ship and communications skills.

PROFESSIONAL EXPERIENCE

Freelance Copywriting and Video Production (2014 - present)

• InterVision, Produced the user guide for the new contact center and communications services (CCaaS/UCaaS) as well as numerous industry posts for the company website.

• Healthy Interactions, Toledo, OH: Created the name, brand guide, sales video, and market- ing collateral copy for the map4health digital patient engagement platform. Crafted B2B and B2C copy for brochures, sell sheets, newsletters, websites and email campaigns for retail pharmacy customers.

• Chemical Abstracts Services (CAS), Columbus, OH: Produced and edited sales training videos and created thought-leadership articles, brochures related to the launch of the new SciFindern research tool.

• JT Bates Insurance, Columbus, OH: Compiled, wrote and edited numerous marketing videos for social media campaign and trade show exhibits.

• Paycor, Cincinnati, OH: Wrote multiple articles highlighting the benefits of Paycor’s digital tools for HR departments in the nursing, Long-Term Care and manufacturing industries.

• Cardinal Health, Dublin, OH: Developed and wrote thought-leadership articles on a variety of topics in the retail pharmacy industry for the Good Medicine publication.

• Madison Design, Covington, KY: Researched and wrote a white paper and additional col- lateral on cyber security for EyeMed, a vision benefits company.

• EnVeritas Group, Greenville, SC: Wrote several articles for the Blue Ridge Pharmacy website. Market Manager - Cardinal Health (1996 - 2014)

• Created and implemented the marketing, communication and sales strategies that achieved double-digit growth for a $70M portfolio of laboratory products.

• Wrote and produced corporate videos for National Sales Meetings.

• Cultivated successful business relationships with manufacturers to improve profitability and market penetration.



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