BETH BLEW

570-***-****

adru5i@r.postjobfree.com

SKILL SUMMARY

Over 20 years of communications, marketing and design experience in private industry, higher education, health care and Indigenous communities. EDUCATION

Master of Education

Education; May 1996

The Pennsylvania State University, University Park, PA Bachelor of Fine Arts

Emphasis in Metal Arts; May 1990

The Pennsylvania State University, University Park, PA EMPLOYMENT

Communications Consultant

Interior Health

Kelowna, BC (2017-present)

• Created a comprehensive communications plan for the Aboriginal Health portfolio

• Formed a collaborative working group to coordinate communications across the organization

• Created visual standards for the Journey to Cultural Safety program

• Produced IH's first podcast - now in its third season with over 30 episodes

• Re-designed and edited magazine with readership of 20,000 staff, physicians and partners Communications and Events Manager

Nak’azdli Whut’en

Fort St. James, BC (2015-2017)

• Re-designed the Band's community newsletter and introduced new features

• Created visual and editorial standards for the Band's communications

• Created and maintained a collection of community photos and stories

• Mentored youth as part of community employment and training programs Volunteer and Photographer

Cold Lake First Nation

Cold Lake, AB (2013-2015)

During the first two years I spent in Canada, I was not permitted to work (as part of the immigration process)

During this time I:

• Developed photography skills

• Volunteered at First Nations elementary school

• Provided communications support for community environmental group Marketing and Communications Manager

University Health Services, Penn State

University Park, PA (2006- 2013)

• Led website migration, useability surveys, and focus groups

• Participated in university pandemic response team

• Created nationally-recognized responsible drinking campaign

• Planned and coordinated open house for new Student Health Center

• Created and presented orientation sessions for audiences of 20-2,000 students Marketing Coordinator

The College of Health and Human Development, Penn State University Park, PA (1999-2006)

• Served as university editor representative for the college

• Developed and implemented marketing campaigns

• Designed marketing and promotional materials for the college

• Researched, wrote and edited alumni magazine stories,

• Designed and maintained college website

Graphic Designer and Technical Writer

The Pennsylvania Transportation Institute, Penn State University Park, PA (1996-1999)

• Served as editor and writer for quarterly newsletter

• Designed print materials

• Prepared Powerpoint presentations

• Created illustrations for printed and multimedia materials

• Acted as liaison with internal and external partners

• Wrote and edited copy as needed

• Developed and maintained website for large program grant Freelance Graphic Designer

State College, PA (1991- 1996)

• Designed print materials and graphics

• Created and maintained websites

• Assisted with instructional design projects

Computer Graphics Artist

Accu-Weather, Inc.

State College, PA (July 1990- November 1991)

• Created daily and specialty graphics for television weather features PROFESSIONAL MEMBERSHIPS

• ACHA (American College Health Association)

• CASE (Council for Advancement and Support of Education)

• CUPRAP (College and University Public Relations Association of Pennsylvania)

• UCDA (University and College Designers Association) PROFESSIONAL REFERENCES

Available upon request.

OTHER TRAINING

San'yas Indigenous Cultural Safety Training

Online training to educate healthcare staff on Aboriginal cultural safety, (Provincial Health Services Authority in BC)

Event Marketing

Three-day workshop, UNBC (University of Northern British Columbia) Project Management

Semester-long course, Penn State University, University Park, PA Article Writing

Semester-long course, Penn State University, University Park, PA Illustration Workshop

Five-day workshop, UCDA (University and College Designers Association), Kent State University, Kent, OH

Branding for Colleges and Universities

Three-day workshop, UCDA, San Diego, CA

Communications and Marketing

Three-day workshop, CASE (Council for Advancement and Support of Education), Vanderbilt University, Nashville, TN

Inherit the Web: Integrating the Web and Your College’s Marketing Program One-day workshop, CUPRAP (College and University Public Relations Association of Pennsylvania), Lancaster, PA

Alumni Relations in Cyberspace,

Three-day workshop, CASE, New Orleans, LA

The Penn State Leader

Five-day workshop, Penn State University, University Park, PA Managing Creative Services

Three-day workshop, UCDA, Brookline, MA

SOFTWARE

Familiar with a wide variety of software including:

• Adobe Creative Suite (InDesign, Photoshop, Illustrator, Audition)

• Microsoft Office (Powerpoint, Publisher, Word, Excel, Outlook)

• WordPress, Hootsuite, Sprout, Highrise, MailChimp

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