Cassie Elliot

**** **** ******, *. *., Apt. #***, Washington, DC 20009

202-***-**** adrrl3@r.postjobfree.com

Portfolio Site: www.cassieelliotcreative.com

INTRODUCTION

Creative director 20+ years — managing multiple teams on multi-million- dollar accounts

Conceptual — TV, digital, social media, video production, print, direct mail, outdoor and collateral across a spectrum of industries

Excellent at idea generation, strategy & brand development, brand positioning and all aspects of consumer, advocacy and issue-based advertising Qorvis MSLGROUP_ 7/09 – 8/18

Vice President, Creative Director

Accounts: AAMCO, the Alzheimer’s Association, ManTech, the CIA Officers Memorial Foundation, Mayo Clinic, the Government of Fiji, ACAP. Previous Accounts: Huntington Ingalls Industries, Alpha Natural Resources, Society for Human Resources Management (SHRM), South Jersey Gas, American Chemistry Council, the National Safety Council and the Embassy of China. Freelance _ 2009

Writer/Creative Director

The Discovery Channel: TV spots for Jon & Kate Plus Eight, Deadliest Catch and Jockeys. CurrentMarketing, Louisville, Kentucky: The Kentucky Derby Festival and RELAX Wine.

Freelance_2/19 – Present

Writer/Creative Director

Accenture Federal Services

Edelman

Sapient

Qorvis Communications

EMPLOYMENT

Accenture Federal Services/Fjord_12/19 – Present

Copy Lead/Associate Creative Director

Accounts: Department of Education, TSA, IRS, Library of Congress, USDA, US Postal Service, US Courts, FBI, and the Federal Retirement Thrift Investment Board. Wunderman, DC (formerly RTCRM) _ 8/04-3/09

Vice President, Creative Director

Accounts: Abbott Laboratories (HUMIRA and TRILIPIX).

Creative lead on the rheumatoid arthritis, psoriatic arthritis and Crohn’s indications for HUMIRA across communication channels including brand awareness, acquisition, conversion and retention.

Participated in development and execution of patient research to uncover differentiating insights.

Leveraged emotional insights to develop high touch, high impact educational materials to support new patients during critical on-boarding phase of product use.

Grew revenue on the HUMIRA account 136% in 3 years.

Created launch campaign for the TRILIPIX brand including positioning statements, campaign concepts and consumer launch tactics.

Managed and mentored multiple creative teams in developing relationship marketing tactics against a strong brand concept.

Consistently tasked to work on and participate in new business pitches Freelance _ 11/03-8/04

Associate Creative Director/Senior Writer

Saatchi Consumer Healthcare: AstraZeneca (NEXIUM), Amgen/Wyeth (ENBREL). Digitas, Inc: AOL. Wunderman Worldwide: Pfizer (ZYRTEC).

Oversaw the development of copy and art day-to-day on multiple accounts.

Consistently created effective, innovative and original solutions to clients’ marketing problems with challenging timelines and budgetary limitations.

Copywriter on multiple projects, often writing long-format. Lieber, Levett, Koenig, Farese & Babcock (LLKFB) _ 1/99-10/03 Vice President, Associate Creative Director

Accounts: Celebrity Cruises, Hayward Pool Products, Johnson & Johnson Pediatric Institute, Coach, Leo Schacter Diamonds, Sanofi/Bristol-Myers Squibb (PLAVIX), Abbott Laboratories (MERIDIA), Pfizer (VIAGRA and CELEBREX), Forest Health

(BARIATRIC TREATMENT CENTERS) and JP Morgan Chase.

Provided strategic leadership to multiple creative teams.

Played instrumental role in winning new business, including VIAGRA and Forest Health.

Supervised multiple teams day-to-day and ensured the integrity of work from concept through execution.

Regularly attended medical/regulatory meetings for pharmaceutical accounts. Grey Direct _ 11/95-1/99

Copy Supervisor

Accounts: Microsoft, Aetna, Chase Manhattan Bank, Audi, BMG and Brown & Williamson.

Supervised creative teams and approved and sold creative concepts to Creative, Account Management and clients.

Created and wrote provocative cross-sell campaign for Microsoft with 20 segmentation modules.

Played integral role in interviewing, hiring, training and mentoring junior creative staff.

McCann Direct _ 2/92-11/95

Senior Copywriter

Accounts: RJR, Carnation, AT&T, Johnson & Johnson, 800-FLOWERS, Nestle and AFLAC Insurance.

Created and wrote TV, print, direct mail and collateral for all accounts.

Worked closely with broadcast department to learn all aspects of TV production and attended multiple shoots.

Freelance _ 1/91-2/92 Copywriter

McCann Direct: RJF, Carnation, NY State Tourism, AT&T. Ogilvy & Mather Direct: AT&T, American Express.

Young & Rubicam: AT&T, Dr Pepper.

Leo Burnett, Hong Kong _ 1987-1990

Copywriter

Accounts: United Airlines, Philip Morris, Elizabeth Arden, Hong Kong Telephone, Regent International Hotels and Kellogg's.

AWARDS

Platinum Hermes - AAMCO

Hermes Honorable Mention – The Alzheimer’s Association

Bronze Telly – Huntington Ingalls Industries

Two Gold Addys - AAMCO

Silver Addy - AAMCO

One Gold and three Bronze Tellys – Massey Energy Margeotes, Fertitta & Weiss _ 1990-1991

Copywriter

Accounts: Godiva, Haagen Daz, Business Week, Cunard, NYC Against Racism. EDUCATION

Sarah Lawrence College, Bronxville, NY,

BA degree in Fiction Writing and East Asian Studies Yale-In-China

One of 25 members accepted for a year abroad at the Chinese University of Hong Kong

Independent travel included: China, Tibet, India, Burma, Sri Lanka, Japan, Thailand, Malaysia, Nepal, Australia and the Philippines. INTERESTS

Bicycling, golf, black and white photography, making lasagna. REFERENCES

Available upon request.

Contact this candidate