*** *. *** ******, ** Paso, Illinois *****

919-***-**** - adr06m@r.postjobfree.com

MARKETING PROFESSIONAL

Brand Strategy – Digital Marketing – Project Management – Business Owner

Marketing Professional and current online business owner with over 15 years of experience in print and online advertising, web design, brand strategy, effective campaign management, community engagement, and impactful Search Engine Optimization. Advise teams to successfully achieve marketing objectives. Instrumental in effective social media and marketing strategy to improve brand awareness and significantly enhance online communications. Strategically utilize metrics to improve campaigns.

SPECIFIC SKILL AREAS

Content Development

Social Media Management

Brand Development

Competitive Intelligence

Complex Problem Solving

Leadership and Negotiation

Effective Communication

Market Research

Search Engine Optimization

Marketing Metrics

Website Building

Google Analytics

Planning and Organization

Community Engagement

Advertising Strategies

Time Management

Strategic Planning

Self-Discipline and Persistence

PROFESSIONAL EXPERIENCE

FAIRY BITE VINTAGE- El Paso, IL August, 2020- Present

Owner

www.etsy.com/shop/fairybitevintage

Sole owner of online retail sales company. Created and maintain online store format, selling through various online venues, including Etsy and eBay. Promoting products on multiple channels, including social media and online campaigns. Managing day to day business operations, responsible for growth, stability, and direction of the company.

Handle selection, purchasing, shipping, and import of domestic and international goods, collectibles. and antiques.

Study industry and market to keep up on new trends

Manage operating expenses by taking accountability for forecasting accruals and end results.

Manage all marketing, advertising, and bookkeeping.

Built a great rapport with all vendors and customers in an effort to grow a relationship and generate business.

Built great relationship with foreign wholesale and domestic import companies.

Meticulously package and ship products to over 40 countries worldwide.

Familiar and knowledgeable with domestic and international shipping methods and companies.

Offer exceptional customer service backed by hundreds of Five Star reviews from around the world.

Professional Experience - Continued

TOWN OF WEST LIBERTY – West Liberty, WV October, 2016 – June, 2019

Director of Special Events

Planned and organized the annual Fall Festival event from ground up. Guided a team in planning, scheduling, delegating and monitoring for accountability and productivity. Created and managed all social media accounts, including building and developing social media platforms. Developed high-impact marketing strategy, implementation, and utilized appropriate metrics to monitor success and improve overall reach.

Created exclusive interactive website for advertising, and for vendor and sponsor sign-up and payment

Create and implement strategic social media marketing strategies by successfully improving search engine optimization and implementing a targeted marketing and email campaign

Created strategic digital content that ensures consistency with the Town’s promotional needs

Effectively monitor online trends by utilizing appropriate tools, applications, channels, and targeted strategies to ensure successful social media campaigns

Boosted Google rankings through informative, high-quality organic content for websites, and social media accounts

Negotiated contracts with event vendors and entertainers

Booked calendar of Events, Shows, and Vendor demos

Coordinate booth and display set-up and tear down

Seek out and negotiate with Event Sponsors

Worked with local Town officials and police personnel on traffic control and detours

Created advertising plan, developing a logo and purchasing signage listing events and sponsors

Worked with local TV and print media doing interviews to promote the event

Worked with local and regional stakeholders, creating public and private partnerships

Attended monthly Town council meetings, speaking publicly and updating council on events

INDIGO HOTEL – Durham, NC June, 2010 – June, 2016

Marketing Manager

Marketing Manager with expertise in general operations management. Created and implemented marketing plans, menus, advertising, and promotions. Coordinated, liaised and managed the beverage and food service functions of the bar. Responsible for running all aspects of the bar focusing on cleanliness, proper stocking, set-up, and exceptional customer service.

Proved to be a resourceful asset to the management team by providing original solutions and introducing new concepts.

Increased hotel bar revenue through the development and marketing of featured cocktails from limited resources.

Established new marketing techniques increasing overall revenue.

Launched new ideas which resulted in increased revenue and growth

Directed and coordinated staff to ensure proper functioning of operations

Responsible for running all aspects of the bar focusing on cleanliness, proper stocking, set-up, and exceptional customer service

Professional Experience - Continued

INSITE SOLUTIONS – Wake Forest, NC July, 2009 – December, 2009

Accounting/Marketing/IT Dept

Experienced Marketing professional providing a wide range of administrative support with a proven track record of efficiency in a demanding work environment. Excellent computer skills, graphic design, accounting, and advertising, coupled with a strong work ethic. Proficient in a number of computer applications, coding, and experienced at many Marketing strategies.

Provide Accounting support to company owner

Manage incoming calls and requests for information

Prepare company correspondence and documents

Maintain and update database

Assisted with website design and advertising of products

Assisted with Marketing and Sales strategies

Assisted with product development

DILLON SUPPLY COMPANY – Raleigh, NC July, 2007 – July, 2009

Special Account Representative

Results-oriented Sales Account Executive focused on maximizing sales by managing all accounts systematically and logically. Committed to ideals of consistency and dedication in order build the most successful business partnerships. Exceptional interpersonal time management and negotiation skills.

Managed a portfolio of over 300 high level accounts which generated over 30 million dollars in sales

Monitored market conditions product innovations and competitor activity and adjusted account sales approach to address latest market developments

Answer customer questions about products prices availability uses and credit terms

Work closely with company executives to identify new business opportunities

Deliver exceptional account service to strengthen customer loyalty

Created and organized new database for tracking current and perspective clients

EDUCATION & TRAINING

INDIANA COUNTY TECHNOLOGY CENTER January, 2010 to May, 2010

Indiana, PA

Esthetic Skin Care Program

Pennsylvania State Board Certified 6/14/2010

INDIANA UNIVERSITY OF PENNSYLVANIA September, 2002 to May, 2007

Indiana, PA

Major: Marketing

Bachelor of Science Degree

APOLLO RIDGE HIGH SCHOOL September, 1998 to June, 2002

Apollo, PA

Diploma: General Academics

SPECIALIZED TRAINING, CERTIFICATIONS, & QUALIFICATIONS

Illinois State Board Certified Esthetician

North Carolina State Board Certified Esthetician

Pennsylvania State Board Certified Esthetician

North Carolina Department of Insurance

REFERENCES:

J.W. Price

Mayor

City of El Paso

125 W. Front Street

El Paso, IL 61738

309-***-**** - Work

309-***-**** - Cell

Bryan Wilkey

Police Officer

City of El Paso

1002 N. Adams Street

El Paso, IL 61738

309-***-****

309-***-****

James Kelso

Chief of Security

Pinehurst National #9

2350 Midland Road

Pinehurst, NC 28374

910-***-**** - Cell

Danielle White

Apollo Ridge School District

Teacher / Gifted Program Coordinator

378 Blystone Road

Creekside, PA 15732

724-***-**** - Cell

724-***-**** ext. 1205 – Work

Tami Fee

Training Coordinator

Indiana University of Pennsylvania

560 Neal Road

Homer City, PA 15748

724-***-**** - Cell

724-***-**** - Work

Dr. Mark Boles

Medical Director at Medical Enhancements

1704 James Street

Monroeville, PA 15146

412-***-****

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