Gary E. Tackett

**** *. **** ******* **.

Payson, Arizona 85541

adpnl5@r.postjobfree.com

714-***-**** C

A creative, innovative General Manager/Advertising Director with proven success in team building and coaching resulting in exceptional sales revenue growth with significant incremental profit and maximum team performance. Team initiatives and success have resulted in exceeding revenue budgets and recognition as a superior Sales Leader.

*Marketing Strategies *New Business Development

*Financial/Operational Cost Control *Proven Customer Loyalty Programs

*P & L Responsibilities *Labor Negotiations

*Team Builder *Turn Around Operations

*Digital, Mobile Program & Product Developer *Digital/Interactive Award Winner WHITE MOUNTAIN PUBLISHING *Increase profit from 1 to 12% White Mountain Independent *Initiated 4 new products generating $200,000 Show Low, Arizona *Reduced expenses annually $250,000 General Manager *New Best of, Chamber, Cowboys Magazines $100k WHITE MOUNTAIN PUBLISHING *Implemented Videos, Text/Photo & Flyerboard Payson Roundup/payson.com *Revenue Initiatives resulted in 17% YTD growth Payson, Arizona 2015-2021 *Developed new initiatives such as geo fencing General Manager *Member of Payson Rotary, Food Bank Volunteer GANNETT *Managed sales teams at seven newspapers

Texas/NM *Created Standards of Performance

2014-2015 *Implemented new print/digital initiatives Classified/Majors Sales Director *Increased revenues $500,000 annually TIME-WARNER CABLE MEDIA *Personally sold 12 new Auto Dealers in 2013/2014 Time-Warner Cable Media *Increased Digital revenues 137% Laguna Hills, CA. 2012-2014 *Partnered with Ad Agencies to secure new business Digital/TV Account Manager *Packaged TV & Online to O.C. Auto Show TARGET MEDIA PARTNERS *Personally sold over $450k in new business TMPI *Created new partner with OCADA; 65 new dealers Los Angeles, CA 2010-2012 *Implemented new Performance Expectations Senior Director of Advertising *New programs; Local Search, Google Organic FREEDOM COMUNICATIONS *Yahoo sales of over $2,000,000 annually Orange County Register *Implemented Non-Running Account Program Orange County, CA.2006-2010 *Increased Profit/Revenue; Managed 70 associates Director of Classified Advertising *Launched New Cycle Magazine…Interactive +167% Automotive/Call Center/Real Estate *Created New Revenue Programs-Direct Mail/Online Recruitment/Legal *Introduced TEXT, Mobile Search and Takeover GANNETT COMPANY, INC. *107% of $60,000,000 sales budget The Arizona Republic *Oversee 45 associates and $68M in Advertising Phoenix, AZ. 2005-2006 *Implemented Core & Non-Core Quota’s Classified Advertising Manager *Launched new Cycle, RV & Boat Magazine Automotive *Created contract renewal program

TRADER PUBLISHING *Ranked #1 of 84 offices in growth, incremental profit Auto Trader *Redeployed all Reps; Increasing Sales 23% Santa Ana, CA. 2002-2005 *Highest Sales Growth of 22% in U.S. in 2004 General Manager/Sales Manager *Oversee 105 associates...Annual Sales of +$15M

*Highest Incremental Profit (81%) in U.S. ‘04

Bachelor of Science Degree in Business from American University; Golden Valley, Minnesota Additional training in Finance, Circulation, Production (Kaizen), and Laredo Interactive Speaker on generating additional revenues from events, books, magazines at 2019 Arizona Newspaper Association Annual Meeting

National Association Institutional Linen Management Degree in Linen Management; Richmond, Kentucky Sales/ Service Manager Seminars from NAA, Newspapers First, Miller-Heiman, Cars.Com, CareerBuilder Recommended in Press Time (TEXT) and McDonalds (Mobile Web Site Development) Recommended on Linked In by over 50 professionals including Presidents, CEOs, Vice Presidents Additional references upon request.